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Author: Simon Anholt
Publisher: Springer
Published: 2006-11-13
Total Pages: 147
ISBN-13: 0230627722
DOWNLOAD EBOOK →Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.
Author: Michael Lee Stallard
Publisher: Association for Talent Development
Published: 2020-09-22
Total Pages: 307
ISBN-13: 1950496538
DOWNLOAD EBOOK →Tap Into the Power of Human Connection Creating a thriving organization where employees feel valued, the environment is energized, and high productivity and innovation are the norm requires a new kind of leader who fosters a culture of connection within the organization. Connection Culture, 2nd Edition, is your game-changing opportunity to become that leader and to begin fostering a connection culture in your organization. Stop undermining performance and take the first step toward change that will give your organization, your team, and everyone you lead a true competitive advantage. Inspiring and practical, this book challenges you to set the performance bar high and keep reaching. Learn how to: Foster a connection culture Emulate best practices of connected teams—from Mayo Clinic physicians and scientists to the creators of the award-winning Broadway musical Hamilton. Boost vision, value, and voice within your organization. Published in the shadow of the COVID-19 pandemic, the book messages the authors’ hope for post-traumatic growth; provides updated, research-supported theories about the relationship of stress and loneliness; and includes new examples and profiles of great leaders communicating during crisis.
Author: M. Mariani
Publisher: Springer
Published: 2014-09-04
Total Pages: 265
ISBN-13: 1137354356
DOWNLOAD EBOOK →Tourism Management, Marketing, and Development revolves around the implementation of ICT applications in the tourism sector: technology is engendering a major shift both in the performance of individuals and companies involved in the tourism sector and having an impact on the way individuals consume services and enjoy experiences in space and time.
Author: Steve Hall
Publisher: Routledge
Published: 2013-06-17
Total Pages: 247
ISBN-13: 1134010508
DOWNLOAD EBOOK →This book offers the first in-depth investigation into the relationship between today's criminal identities and consumer culture. Using unique data taken from criminals locked in areas of permanent recession, the book aims to uncover feelings and attitudes towards a variety of criminal activities, investigating the incorporation of hearts and minds into consumer culture's surrogate social world and highlighting the relationship between the lived identities of active criminals and the socio-economic climate of instability and anxiety that permeates post-industrial Britain. This book will be of interest to undergraduates, postgraduates, researchers and lecturers in all fields within the social sciences, but especially criminology, sociology, social policy, politics and anthropology.
Author: Simon Anholt
Publisher: Springer
Published: 2016-01-18
Total Pages: 168
ISBN-13: 0230251285
DOWNLOAD EBOOK →Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.
Author: Bayraktar, Ahmet
Publisher: IGI Global
Published: 2016-08-15
Total Pages: 416
ISBN-13: 1522505806
DOWNLOAD EBOOK →Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area’s population. Strategic Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this publication is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.
Author: Barbara Klein
Publisher: Routledge
Published: 2020-12-23
Total Pages: 282
ISBN-13: 1000287548
DOWNLOAD EBOOK →New Understandings of Twin Relationships takes an experience-based approach to exploring how twin attachment and estrangement are critical to understanding the push and pull of closely entwined personal relationships. Based on the research expertise of each of the authors (all identical twins in their own right), and vignettes from twins across the globe, this book describes the inner workings of the twin-world, showing how the twin-world creates experiences that are often more intense and intricately textured than those in the singleton-world. Chapters debunk myths surrounding twinship and analyze the developmental stages of the twin relationship as well as the effect of being a twin on one’s mental health from different perspectives. The authors articulate how attachment, separation anxiety, loneliness, estrangement, and the subjective experience of the twin and non-twin "other" impact behavior, thinking, and feeling. Through its careful study of the many psychological challenges that twins face throughout their lifetime, this text will help psychologists, scholars, clinicians, and twins themselves attain a deeper understanding of all interpersonal relationships.
Author: Aleksei V. Bogoviz
Publisher: Springer Nature
Published: 2020-02-24
Total Pages: 789
ISBN-13: 3030407497
DOWNLOAD EBOOK →This book, with contributions by both leading scholars and industry experts, provides a coherent framework for understanding complex determinants and patterns of industry competitiveness. Divided into eight parts, it covers both quantitative and qualitative research on the following topics: technologies, economic development, and human resources in Industry 4.0; management in the digital economy; artificial intelligence and knowledge management approaches; drivers of sustainable and innovative development in corporations; resilient and competitive systems in the energy sector; compliance and anti-corruption mechanisms; and competence networks and technological integration. Thanks to its highly stimulating discussions on the determinants and patterns of industry competitiveness, this book appeals to a wide readership.
Author: Tim Andrews
Publisher: Taylor & Francis
Published: 2017-05-18
Total Pages: 238
ISBN-13: 1351756842
DOWNLOAD EBOOK →Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- List of illustrations -- Acknowledgements -- 1. Introduction -- Foundations -- 2. Building brands: meaning, value, creation and clothing -- Understanding brand value -- Defining the brand -- Brand constituents -- Being the brand -- Clothing the brand -- 3. Developing the brand: focus, consistency and alignment -- Focus -- Consistency and the delivered promise -- Organizational consistency -- The frontline -- Organizing talent for brand consistency -- Frames for alignment: the VCI model -- 4. Marketing the brand: image extension and cross-border development -- Brand marketing -- Brand extensions: leverage and synergy -- Auditing the brand: the KUBE diagnostic -- Horizontal extensions -- Vertical brand extensions -- Unintended extensions -- Brand architecture -- Branding across borders -- International market entry -- International marketing adaptation -- 5. Understanding Asia: from the inside and out -- Asian hardware -- Asian software -- Asian socio-cultural norms: from the 'outside-in' -- Asian culture from the inside-out -- Corruption: elephants in the living room -- Illustrations -- 6. Brand expressions I: consumer products -- Building and competing -- Frontlining -- Marketing the brand -- CSR, ethics and (re-)gaining trust -- 7. Brand expressions II: services -- The hotel -- The hospital -- The airline -- IFM (integrated facilities management) -- AOS (any other service) -- 8. Postscript: destination Asia -- Revealing -- Building -- Communication -- Delivery -- References -- Index.
Author: Ikuko Nakane
Publisher: Routledge
Published: 2015-08-20
Total Pages: 218
ISBN-13: 1317961897
DOWNLOAD EBOOK →This book explores the transition from the era of internationalization into the era of globalization of Japan by focusing on language and identity as its central themes. By taking an interdisciplinary approach covering education, cultural studies, linguistics and policy-making, the chapters in this book raise certain questions of what constitutes contemporary Japanese culture, Japanese identity and multilingualism and what they mean to local people, including those who do not reside in Japan but are engaged with Japan in some way within the global community. Topics include the role of technology in the spread of Japanese language and culture, hybrid language use in an urban context, the Japanese language as a lingua franca in China, and the identity construction of heritage Japanese language speakers in Australia. The authors do not limit themselves to examining only the Japanese language or the Japanese national/cultural identity, but also explore multilingual practices and multiple/fluid identities in "a transitional Japan." Overall, the book responds to the basic need for better accounts of language and identity of Japan, particularly in the context of increased migration and mobility.
