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Competing On Internet Time

Author: David B. Yoffie

Publisher: Simon and Schuster

Published: 1998-11-16

Total Pages: 357

ISBN-13: 0684831120

Competing on Internet time means competitive advantage can be won and lost overnight. In this penetrating analysis of strategy-making and product innovation in the dynamic markets of commercial cyberspace, bestselling Microsoft Secrets co-author Michael Cusumano and top competitive strategy expert David Yoffie draw vital lessons from Netscape, the first pure Internet company, and how it has employed the techniques of "judo strategy" in its pitched battle with Microsoft, the world's largest software producer. From on-site observation and more than 50 in-depth interviews at Netscape and other companies, Cusumano and Yoffie construct a blueprint meticulously detailing how the fastest-growing software company in history has competed on Internet time by moving rapidly to new products and markets, staying flexible, and exploiting leverage that uses the weight of its giant rival Microsoft against it. The main source of Netscape's leverage, they argue, has been its skill in designing products that run on multiple operating systems. Microsoft has responded with judo techniques in kind. Managers in every high-tech industry will discover a wealth of new ideas on how to create and scale-up a new company quickly; how to compete in fast-paced, unpredictable industries; and how to design products for rapidly evolving markets. The lessons that Cusumano and Yoffie derive from Netscape's contest with Microsoft go far beyond start-ups and Internet software. Small companies in any industry and powerful, established firms alike will welcome the principles the authors formulate from this David-and-Goliath-like struggle. Competing on Internet Time is essential and instructive reading for all managers, engineers, and entrepreneurs who want to succeed in ultra-fast-paced markets.

The Business of Software

Author: Michael A. Cusumano

Publisher: Simon and Schuster

Published: 2004-03-15

Total Pages: 384

ISBN-13: 9780743215800

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A leading expert on the global software industry reveals the inner working of software giants like IBM, Microsoft, and Netscape, and shows what it takes to create, develop, and manage a successful company--in good times and bad--in the most fiercely competitive business in the world.

Software Management

Author: Donald J. Reifer

Publisher: John Wiley & Sons

Published: 2006-08-30

Total Pages: 564

ISBN-13: 0471775622

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This Seventh Edition of Donald Reifer's popular, bestselling tutorial summarizes what software project managers need to know to be successful on the job. The text provides pointers and approaches to deal with the issues, challenges, and experiences that shape their thoughts and performance. To accomplish its goals, the volume explores recent advances in dissimilar fields such as management theory, acquisition management, globalization, knowledge management, licensing, motivation theory, process improvement, organization dynamics, subcontract management, and technology transfer. Software Management provides software managers at all levels of the organization with the information they need to know to develop their software engineering management strategies for now and the future. The book provides insight into management tools and techniques that work in practice. It also provides sufficient instructional materials to serve as a text for a course in software management. This new edition achieves a balance between theory and practical experience. Reifer systematically addresses the skills, knowledge, and abilities that software managers, at any level of experience, need to have to practice their profession effectively. This book contains original articles by leaders in the software management field written specifically for this tutorial, as well as a collection of applicable reprints. About forty percent of the material in this edition has been produced specifically for the tutorial. Contents: * Introduction * Life Cycle Models * Process Improvement * Project Management * Planning Fundamentals * Software Estimating * Organizing for Success * Staffing Essentials * Direction Advice * Visibility and Control * Software Risk Management * Metrics and Measurement * Acquisition Management * Emerging Management Topics "The challenges faced by software project managers are the gap between what the customers can envision and the reality on the ground and how to deal with the risks associated with this gap in delivering a product that meets requirements on time and schedule at the target costs. This tutorial hits the mark by providing project managers, practitioners, and educators with source materials on how project managers can effectively deal with this risk." -Dr. Kenneth E. Nidiffer, Systems & Software Consortium, Inc. "The volume has evolved into a solid set of foundation works for anyone trying to practice software management in a world that is increasingly dependent on software release quality, timeliness, and productivity." -Walker Royce, Vice President, IBM Software Services-Rational

Digital Phoenix

Author: Bruce Abramson

Publisher: MIT Press

Published: 2006-09-08

Total Pages: 386

ISBN-13: 9780262261449

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How the future of the information economy will take place at the intersection of technology, law, and economics: lessons to be learned from the Microsoft antitrust trial, open-source software, and Napster. While we were waiting for the Internet to make us rich—back when we thought all we had to do was to buy lottery tickets called dotcom shares—we missed the real story of the information economy. That story, says Bruce Abramson in Digital Phoenix, took place at the intersection of technology, law, and economics. It unfolded through Microsoft's manipulation of software markets, through open source projects like Linux, and through the file-sharing adventures that Napster enabled. Linux and Napster in particular exploited newly enabled business models to make information sharing cheap and easy; both systems met strong opposition from entrenched interests intent on preserving their own profits. These scenarios set the stage for the future of the information economy, a future in which each new technology will threaten powerful incumbents—who will, in turn, fight to retard this "dangerous new direction" of progress. Disentangling the technological, legal, and economic threads of the story, Abramson argues that the key to the entire information economy—understanding the past and preparing for the future—lies in our approach to intellectual property and idea markets. The critical challenge of the information age, he says, is to motivate the creation and dissemination of ideas. After discussing relevant issues in intellectual property and antitrust law, the economics of competition, and artificial intelligence and software engineering, Abramson tells the information economy's formative histories: the Microsoft antitrust trial, the open-source movement, and (in a chapter called "The Computer Ate My Industry") the advent of digital music. Finally, he looks toward the future, examining some ways that intellectual property reform could power economic growth and showing how the information economy will reshape the ways we think about business, employment, society, and public policy—how the information economy, in fact, can make us all rich, as consumers and producers, if not as investors.

Who Controls the Internet?

Author: Jack Goldsmith

Publisher: Oxford University Press

Published: 2006-03-17

Total Pages: 238

ISBN-13: 9780198034803

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Is the Internet erasing national borders? Will the future of the Net be set by Internet engineers, rogue programmers, the United Nations, or powerful countries? Who's really in control of what's happening on the Net? In this provocative new book, Jack Goldsmith and Tim Wu tell the fascinating story of the Internet's challenge to governmental rule in the 1990s, and the ensuing battles with governments around the world. It's a book about the fate of one idea--that the Internet might liberate us forever from government, borders, and even our physical selves. We learn of Google's struggles with the French government and Yahoo's capitulation to the Chinese regime; of how the European Union sets privacy standards on the Net for the entire world; and of eBay's struggles with fraud and how it slowly learned to trust the FBI. In a decade of events the original vision is uprooted, as governments time and time again assert their power to direct the future of the Internet. The destiny of the Internet over the next decades, argue Goldsmith and Wu, will reflect the interests of powerful nations and the conflicts within and between them. While acknowledging the many attractions of the earliest visions of the Internet, the authors describe the new order, and speaking to both its surprising virtues and unavoidable vices. Far from destroying the Internet, the experience of the last decade has lead to a quiet rediscovery of some of the oldest functions and justifications for territorial government. While territorial governments have unavoidable problems, it has proven hard to replace what legitimacy governments have, and harder yet to replace the system of rule of law that controls the unchecked evils of anarchy. While the Net will change some of the ways that territorial states govern, it will not diminish the oldest and most fundamental roles of government and challenges of governance. Well written and filled with fascinating examples, including colorful portraits of many key players in Internet history, this is a work that is bound to stir heated debate in the cyberspace community.

An Analysis of the Competing Business Models of Online Journalism

Author: Michael Fusco

Publisher: Lulu.com

Published: 2010-06-29

Total Pages: 57

ISBN-13: 055753853X

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From a small town paper in Pennsylvania to the largest international news network in the world, the field of journalism has been revolutionized by the advent of new digital technologies. Since the early 1990's a new breed of reporting has emerged called "online journalism," which utilizes the latest technological tools. After a very successful initial investment, companies like CNN, The New York Times, and Tribune are beginning to seek new strategies for a profitable future. From a variety of success stories emerges a single hybrid model that is set to once again change the way the publishing industry conducts business. Author Michael Fusco explains how news rooms have overcome the initial hiccups of the transition to new medias and are now seeking to maximize profitability. Michael Fusco is a graduate of Lehigh University holding a Bachelors of Arts degree in Journalism, English and History.

Modeling Online Auctions

Author: Wolfgang Jank

Publisher: John Wiley & Sons

Published: 2010-12-01

Total Pages: 321

ISBN-13: 1118031865

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Explore cutting-edge statistical methodologies for collecting, analyzing, and modeling online auction data Online auctions are an increasingly important marketplace, as the new mechanisms and formats underlying these auctions have enabled the capturing and recording of large amounts of bidding data that are used to make important business decisions. As a result, new statistical ideas and innovation are needed to understand bidders, sellers, and prices. Combining methodologies from the fields of statistics, data mining, information systems, and economics, Modeling Online Auctions introduces a new approach to identifying obstacles and asking new questions using online auction data. The authors draw upon their extensive experience to introduce the latest methods for extracting new knowledge from online auction data. Rather than approach the topic from the traditional game-theoretic perspective, the book treats the online auction mechanism as a data generator, outlining methods to collect, explore, model, and forecast data. Topics covered include: Data collection methods for online auctions and related issues that arise in drawing data samples from a Web site Models for bidder and bid arrivals, treating the different approaches for exploring bidder-seller networks Data exploration, such as integration of time series and cross-sectional information; curve clustering; semi-continuous data structures; and data hierarchies The use of functional regression as well as functional differential equation models, spatial models, and stochastic models for capturing relationships in auction data Specialized methods and models for forecasting auction prices and their applications in automated bidding decision rule systems Throughout the book, R and MATLAB software are used for illustrating the discussed techniques. In addition, a related Web site features many of the book's datasets and R and MATLAB code that allow readers to replicate the analyses and learn new methods to apply to their own research. Modeling Online Auctions is a valuable book for graduate-level courses on data mining and applied regression analysis. It is also a one-of-a-kind reference for researchers in the fields of statistics, information systems, business, and marketing who work with electronic data and are looking for new approaches for understanding online auctions and processes. Visit this book's companion website by clicking here

Judo Strategy

Author: David B. Yoffie

Publisher: Harvard Business Press

Published: 2001

Total Pages: 274

ISBN-13: 9781578512539

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Yoffie (international business administration, Harvard Business School) and Kwak (research associate, Harvard Business School) use examples from companies such as Wal-Mart, Charles Schwab, Palm Computing, and RealNetworks to illustrate the ways that modern business strategy is analogous to Judo strategy, namely: use your opponents' size and strength to bring them down. The first three chapters lay out the principles of Judo strategy, movement, balance, and leverage, while the second section offers case examples of business people the authors call Judo Masters. c. Book News Inc.

Competition on the Internet

Author: United States. Congress. House. Committee on the Judiciary. Task Force on Competition Policy and Antitrust Laws

Publisher:

Published: 2009

Total Pages: 100

ISBN-13:

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Media Economics

Author: Colin Hoskins

Publisher: SAGE

Published: 2004-06-21

Total Pages: 369

ISBN-13: 0761930957

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In 'Media Economics' the authors discuss the marketplace realities of the media industry, including the process of convergence & consolidation that has been a hallmark for some time. The text is concept driven, to offer a lasting utility as technologies, structures & revenues change.