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Comparing and Contrasting Marketing Assumptions and Advertising Strategies in Japan and the United States

Author: Joseph P. Helgert

Publisher:

Published: 2005

Total Pages: 176

ISBN-13:

This study explores the practice and dynamics of advertising in the second largest democratic economy in the world - Japan. The work examines advertising practices through seven case studies, dramatically framed by individual vignettes written in the style of the Japanese business novel. The case problems and chosen solutions illustrate successful Japanese adaptations of advertising from around the world in addition to advertising practices that are culturally unique to Japan.

Abstracts of Public Administration, Development, and Environment

Author:

Publisher:

Published: 2005

Total Pages: 112

ISBN-13:

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Marketing Strategies in Japan and Comparison with Those in the United States

Author: Tadashi Okamura

Publisher:

Published: 1973

Total Pages: 194

ISBN-13:

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American Book Publishing Record

Author:

Publisher:

Published: 2006

Total Pages: 1206

ISBN-13:

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The British National Bibliography

Author: Arthur James Wells

Publisher:

Published: 2007

Total Pages: 870

ISBN-13:

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Bulletin of the Atomic Scientists

Author:

Publisher:

Published: 1997-01

Total Pages: 72

ISBN-13:

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The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.

Bulletin of the Atomic Scientists

Author:

Publisher:

Published: 1970-06

Total Pages: 116

ISBN-13:

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American Politics and Society

Author: David McKay

Publisher: John Wiley & Sons

Published: 2013-02-06

Total Pages: 555

ISBN-13: 1118261909

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Now in its eighth edition, this popular introduction tackles the most recent trends in American politics and society through explanation, analyses, and interpretations of government processes – adding valuable context for students by considering these procedures and developments from an international perspective. Fully updated to take account of the many recent developments in American politics and society – exploring one of the most turbulent political arenas witnessed in decades Features new chapters on environmental politics and the Obama presidency Shifts its focus from the gap between public expectations and government performance to the increasingly divisive ideological climate of America’s political system Benefits from a student-friendly style and design with numerous illustrations and a range of helpful pedagogical features, including chronologies, biographies, and definition boxes highlighting key concepts and controversial issues Offers thought-provoking insights into the social background to contemporary politics in America, while fully embracing the latest developments and considering these from a non-U.S. perspective

Contemporary Business

Author: Louis E. Boone

Publisher: John Wiley & Sons

Published: 2023-05-08

Total Pages: 658

ISBN-13: 1119905818

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Enable students to evaluate and provide solutions to today's global business challenges and thrive in today's fast-paced business environment. Rooted in the basics of business, Contemporary Business, 4th Canadian Edition provides students a foundation upon which to build a greater understanding of current business practices and issues that affect their lives. Written with attention toward global technology trends, and Environmental, Social, and Governance (ESG), Contemporary Business, 4th Canadian Edition encourages learners to grow and leverage intercultural aptitude, real-world problem-solving, and data analytics skills.