Social Marketing to Protect the Environment

Social Marketing to Protect the Environment PDF

Author: Doug McKenzie-Mohr

Publisher: SAGE Publications

Published: 2011-05-11

Total Pages: 257

ISBN-13: 1412991293

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Social marketing takes key marketing principles and applies them to campaigns and efforts to influence social action. In Social Marketing to Protect the Environment, the focus turns to the environment, and how social marketing can be successful to change environmental behaviour. The text begins with a definition of the Social Marketing Model and includes a discussion of various tools that can be used to develop social marketing strategies. It then moves into sections on Residential-Related Behaviours and Commercial-Related Behaviours. These sections follow a consistent format and: - Describe a variety of environmental issues - Give examples of the numerous changes in behaviours and/or practices that would contribute to reducing the problem - Provide mini-cases that illustrate the successful use of social marketing principles along with tools to influence this behaviour in similar situations - Review what worked and what could have been improved. A final section provides future directions and recommendations.

Communities and Conservation

Communities and Conservation PDF

Author: Peter J. Brosius

Publisher: Rowman Altamira

Published: 2005-07-21

Total Pages: 499

ISBN-13: 0759114722

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The distinguished environmentalists in this collection offer an in-depth analysis and call to advocacy for community-based natural resource management (CBNRM). Their overview of this transnational movement reveals important links between environmental management and social justice agendas for sustainable use of resources by local communities. In this volume, leaders who have been instrumental in creating and shaping CBNRM describe their model programs; the countermapping movement and collective claims to land and resources; legal strategies for gaining rights to resources and territories; biodiversity conservation and land stabilization priorities; and environmental justice and minority rights. This book will be of value to instructors, practitioners and activists in anthropology, cultural geography, environmental justice, environmental policy, political ecology, indigenous rights, conservation biology, and CBNRM.

Natural Connections

Natural Connections PDF

Author: David Western

Publisher: Island Press

Published: 2013-03-19

Total Pages: 603

ISBN-13: 161091094X

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Both realism and justice demand that efforts to conserve biological diversity address human needs as well. The most promising hope of accomplishing such a goal lies in locally based conservation efforts -- an approach that seeks ways to make local communities the beneficiaries and custodians of conservation efforts. Natural Connections focuses on rural societies and the conservation of biodiversity in rural areas. It represents the first systematic analysis of locally based efforts, and includes a comprehensive examination of cases from around the world where the community-based approach is used. The book provides: an overview of community-based conservation in the context of the debate over sustainable development, poverty, and environmental decline case studies from the developed and developing worlds -- Indonesia, Peru, Australia, Zimbabwe, Costa Rica, the United Kingdom -- that present detailed examples of the locally based approach to conservation a review of the principal issues arising from community-based programs an agenda for future action

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