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Author: Kristina Boone
Publisher: Wiley-Blackwell
Published: 2000
Total Pages: 152
ISBN-13:
DOWNLOAD EBOOK →"Professional perspectives of prominent agricultural journalists and Nexus Points throughout the book encourage additional discussion and debate among students, academicians and practioners."--BOOK JACKET.
Author: Jessica Eise
Publisher: Routledge
Published: 2016-07-15
Total Pages: 168
ISBN-13: 1317231309
DOWNLOAD EBOOK →Today, the general public craves information on food and agriculture with an unprecedented passion. But the agricultural sector, unaccustomed to an interested and inquisitive society, has largely failed to respond to the public’s demands for information. Instead, corporations, time-pressed journalists, bloggers, media celebrities, film-makers, authors and concerned consumers jumped in to fill the void. Food is emotional, and these players - some well-intentioned and others not - got a lot of traction playing off consumer fears of the unknown. This critical and timely book explains how changing demographics, cultural shifts, technological advances and agriculture’s silence all combined to create the perfect storm – a great chasm between those who know, and those who don’t know, agriculture. The ramifications of a poorly-informed consumer base are now becoming clear in our policy debates and consumer-driven business decisions. There is a lot of common ground between the agricultural sector and their consumer base, but each group largely fails to appreciate it, and the consequences of such a divide grow increasingly dire. Drawing on a wide-range of expertise, from leading agricultural researchers to major agribusiness leaders to consumer advocates, Eise and Hodde lay out exactly why communication is so urgently critical to our modern-day agricultural system. They outline the major themes affecting agricultural communication – perception, emotion, technology, science - and what we can do now to improve the debate and safeguard our future food supply for generations to come.This book is suitable for those who study agriculture, environmental economics and mass media and communication.
Author: Adrienne Patrice Lamberti
Publisher: Nova Publishers
Published: 2007
Total Pages: 222
ISBN-13: 9781594545344
DOWNLOAD EBOOK →The 1990s were a hurricane of change for American farming, and the Beginning Farmer Center (BFC) was caught in the storm. Today's successful farmer must learn modern professional communications to survive in a world of corporate farming, globalisation and government over-regulation. This significant new book presents a cogent analysis of far reaching changes rocking the heartland of America.
Author: P.K. Ramachandran Nair
Publisher: Springer Science & Business Media
Published: 2014-01-03
Total Pages: 142
ISBN-13: 3319031015
DOWNLOAD EBOOK →The purpose of this book is to help early career professionals in agriculture and natural resources write their research papers for high-quality journals and present their results properly at professional meetings. Different fields have different conventions for writing style such that the authors of the book have found it difficult to recommend to young scientists in these fields a specific book or source material out of the several that are available as the “go to” guide. Writing a scientific paper is a tedious task even to experienced writers; but it is particularly so for the early career professionals such as students, trainees, scientists and scholars in agriculture and natural resources; the challenge is even more when their first language of communication is not English. This book is targeted mainly to that group.
Author: Cees Leeuwis
Publisher: John Wiley & Sons
Published: 2013-04-30
Total Pages: 376
ISBN-13: 1118688015
DOWNLOAD EBOOK →This important book is the re-titled third edition of the extremely well received and widely used Agricultural Extension (van den Ban & Hawkins, 1988, 1996). Building on the previous editions, Communication for Rural Innovation maintains and adapts the insights and conceptual models of value today, while reflecting many new ideas, angles and modes of thinking concerning how agricultural extension is taught and carried through today. Since the previous edition of the book, the number and type of organisations that apply communicative strategies to foster change and development in agriculture and resource management has become much more varied and this book is aimed at those who use communication to facilitate change in agriculture and resource management. Communication for Rural Innovation is essential reading for process facilitators, communication division personnel, knowledge managers, training officers, consultants, policy makers, extension specialists and managers of agricultural extension or research organisations. The book can also be used as an advanced introduction into issues of communicative intervention at BSc or MSc level.
Author: Ricky Telg
Publisher: Delmar
Published: 2011-10-14
Total Pages: 250
ISBN-13: 9781111317164
DOWNLOAD EBOOK →Packed with real-life illustrations and practical applications, AGRICULTURAL COMMUNICATIONS IN ACTION: A HANDS-ON APPROACH, International Edition helps students become better equipped as effective communicators. With a high degree of correlation to the AFNR Standards, this exciting First Edition is focused specifically on skills-building and communication concepts. It helps students understand the broad methods utilized in communication—whether it be in journalism, through social media, or in other outlets. With the text's breadth and depth of coverage, students can master communications development concepts quickly and then immediately put them into action. Current communication trends are integrated throughout this practical, "how-to" text. It also includes insight from real professionals in various agriculture-related industries, illustrating how they tackle communication issues and problems. Communications skills are critical to student success in high school, college, and their careers. By learning and applying the contents of this book, students will be better able to communicate the importance of agriculture to the world around them.
Author: World Bank
Publisher: World Bank Publications
Published: 2017-06-27
Total Pages: 460
ISBN-13: 1464810230
DOWNLOAD EBOOK →Information and communication technology (ICT) has always mattered in agriculture. Ever since people have grown crops, raised livestock, and caught fish, they have sought information from one another. Today, ICT represents a tremendous opportunity for rural populations to improve productivity, to enhance food and nutrition security, to access markets, and to find employment opportunities in a revitalized sector. ICT has unleashed incredible potential to improve agriculture, and it has found a foothold even in poor smallholder farms. ICT in Agriculture, Updated Edition is the revised version of the popular ICT in Agriculture e-Sourcebook, first launched in 2011 and designed to support practitioners, decision makers, and development partners who work at the intersection of ICT and agriculture. Our hope is that this updated Sourcebook will be a practical guide to understanding current trends, implementing appropriate interventions, and evaluating the impact of ICT interventions in agricultural programs.
Author: Rajesh Singh
Publisher: CRC Press
Published: 2022-02-23
Total Pages: 309
ISBN-13: 1000369315
DOWNLOAD EBOOK →This new book provides an insightful look at the varied and exciting uses and applications of Wi-Fi and the Internet of Things in agriculture. With internet-enabled communications becoming more widely available, farms and agricultural establishments can take advantage of these new technologies for a wide range of farm operations, such as crop management, farm vehicle tracking, livestock monitoring, storage monitoring, and more. The collected data from these devices can be stored in the cloud system or server and accessed by the farmers via the internet or mobile phones. This book shows the many benefits to farmers from applying IoT, including better utilizing information for monitoring crops, optimizing water use, planning effective fertilization strategies, and saving time and reducing the operation expenses. Topics include using IoT for vertical farming, IoT-based smart irrigation system, landslide susceptibility assessment, automated aeroponics systems, crop survival analysis, and more. The volume also considers the challenges of IoT in agriculture, such as the requirements of applications of wireless sensor networks, the threat of attacks and the detection of vulnerabilities in wireless sensor networks, and more. Internet of Things for Agriculture 4.0: Impact and Challenges provides a better understanding of the time- and resourcing-saving benefits of wireless sensors and remote monitoring devices in agriculture. The volume will be useful for those involved in agricultural operations as well as scientists and researchers, and faculty and students in agriculture and computer and information science engineering.
Author: Megh R. Goyal
Publisher: CRC Press
Published: 2019-09-16
Total Pages: 277
ISBN-13: 0429639422
DOWNLOAD EBOOK →Digital Media and Wireless Communication in Developing Nations: Agriculture, Education, and the Economic Sector explores how digital media and wireless communication, especially mobile phones and social media platforms, offer concrete opportunities for developing countries to transform different sectors of their economies. The volume focuses on the agricultural, economic, and education sectors. The chapter authors, mostly from Africa and India, provide a wealth of information on recent innovations, the opportunities they provide, challenges faced, and the direction of future research in digital media and wireless communication to leverage transformation in developing countries. The volume provides important research on digital media and wireless communication within the context of developing countries that will be very useful for professionals from academia, government agencies, NGOs, technologists, entrepreneurs and investors, and others.
