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Using Communication Theory

Author: Swen Windahl

Publisher: SAGE

Published: 1992-01-09

Total Pages: 260

ISBN-13: 9780803984318

This broad-ranging textbook provides a clear and comprehensive introduction to using communication theory in real-life communication activities. Planned communication, both interpersonal and through the mass media, is a standard facet of modern life. It is as evident in public health campaigns on smoking, drugs or AIDS as in commercial advertising and public relations. This textbook outlines how such communication can be informed by an understanding of the theories of communication that have evolved over the last thirty years. How are ideas diffused through the mass media and other channels of communication? How does the audience read a message? What is known about the impact of different ways of handling a communication ca

Communication Theory

Author: David Holmes

Publisher: SAGE

Published: 2005-03-15

Total Pages: 276

ISBN-13: 1473903149

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`This is a very clear and concise summary of media studies, present and future. There is no other book that can both be used as a teaching tool and can help scholars organize their thinking about new media as this book can′ - Steve Jones, University of Chicago This book offers an introduction to communication theory that is appropriate to our post-broadcast, interactive, media environment. The author contrasts the `first media age′ of broadcast with the `second media age′ of interactivity. Communication Theory argues that the different kinds of communication dynamics found in cyberspace demand a reassessment of the methodologies used to explore media, as well as new understandings of the concepts of interaction and community (virtual communities and broadcast communities). The media are examined not simply in terms of content, but also in terms of medium and network forms. Holmes also explores the differences between analogue and digital cultures, and between cyberspace and virtual reality. The book serves both as an upper level textbook for New Media courses and a good general guide to understanding the sociological complexities of the modern communications environment.

Understanding Communication Theory

Author: Stephen M. Croucher

Publisher: Routledge

Published: 2015-08-20

Total Pages: 408

ISBN-13: 1317751361

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This book offers students a comprehensive, theoretical, and practical guide to communication theory. Croucher defines the various perspectives on communication theory—the social scientific, interpretive, and critical approaches—and then takes on the theories themselves, with topics including interpersonal communication, organizational communication, intercultural communication, persuasion, critical and rhetorical theory and other key concepts. Each theory chapter includes a sample undergraduate-written paper that applies the described theory, along with edits and commentary by Croucher, giving students an insider’s glimpse of the way communication theory can be written about and applied in the classroom and in real life. Featuring exercises, case studies and keywords that illustrate and fully explain the various communication theories, Understanding Communication Theory gives students all the tools they need to understand and apply prominent communication theories.

Building Communication Theory

Author: Dominic A. Infante

Publisher:

Published: 1993

Total Pages: 588

ISBN-13: 9780881337099

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Introducing Communication Theory

Author: Richard L. West

Publisher: McGraw-Hill Humanities, Social Sciences & World Languages

Published: 2004

Total Pages: 0

ISBN-13: 9780767430340

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This work introduces communication to students who may have little background in communication theory. It aims to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic in their thinking about theory.

Encyclopedia of Communication Theory

Author: Stephen W. Littlejohn

Publisher: SAGE Publications

Published: 2009-08-18

Total Pages: 1953

ISBN-13: 1506319149

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With more than 300 entries, these two volumes provide a one-stop source for a comprehensive overview of communication theory, offering current descriptions of theories as well as the background issues and concepts that comprise these theories. This is the first resource to summarize, in one place, the diversity of theory in the communication field. Key Themes Applications and Contexts Critical Orientations Cultural Orientations Cybernetic and Systems Orientations Feminist Orientations Group and Organizational Concepts Information, Media, and Communication Technology International and Global Concepts Interpersonal Concepts Non-Western Orientations Paradigms, Traditions, and Schools Philosophical Orientations Psycho-Cognitive Orientations Rhetorical Orientations Semiotic, Linguistic, and Discursive Orientations Social/Interactional Orientations Theory, Metatheory, Methodology, and Inquiry

Explaining Communication

Author: Bryan B. Whaley

Publisher: Routledge

Published: 2013-03-07

Total Pages: 740

ISBN-13: 1135250405

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Offering a direct sightline into communication theory, Explaining Communication provides in-depth discussions of communication theories by some of the foremost scholars working in communication today. With contributions from the original theorists and scholars known for their work in specific theoretical perspectives, this distinctive text breaks new ground in giving these scholars the opportunity to address students firsthand, speaking directly to the coming generations of communication scholars. Covering a wide range of interpersonal communication theories, the scope of this exceptional volume includes: *the nature of theory and fundamental concepts in interpersonal communication;*theories accounting for individual differences in message production; explanations of human communication from dyadic, relational, and/or cultural levels; and*a history of communication theory. Chapter authors offer their own views of the core ideas and findings of specific theoretical perspectives, discussing the phenomena those perspectives are best positioned to explain, how the theories fit into the field, and where future research efforts are best placed. While by no means comprehensive, Explaining Communication includes those theories that rank among those most often used in today’s work, that have generated a substantial body of knowledge over time, and that have not been articulated in detail in other publications. With detailed explorations and first-hand discussions of major communication theories, this volume is essential for students in communication studies, interpersonal communication, and advanced theory courses, as well as for scholars needing a thorough reference to some of the most salient theories in communication today.

Clarifying Communication Theories

Author: Gerald C. Stone

Publisher: Iowa State Press

Published: 1999-02

Total Pages: 0

ISBN-13: 9780813811994

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Ask any communication teacher or student what the most difficult class in his/her academic career was; he/she will probably tell you that it was a communication theory class. Finally, there's Clarifying Communication Theories, a book that demystifies the concepts that are vitally important for today's communication student. By combining the text with relevant examples and exercises, the student actually "learns by doing". Clarifying Communication Theories presents an overview of each theory and defines difficult terms. It also gives critiques of each theory, its current status, and most importantly, how each theory can be translated into everyday use, a process that has been lacking in previously published communication theory books. This book becomes truly interactive for both the teacher and the student as Clarifying Communication Theories offers dozens of in-class activities and projects. Whether using this book in conjunction with other materials or by itself, it offers the student a practical, user-friendly guide through the maze of communication theories.

Using Communication Theory

Author: Sven Windahl

Publisher: SAGE

Published: 2008-11-18

Total Pages: 313

ISBN-13: 1446205126

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"Using Communication Theory was a rarity in bridging the gap between ideas and practice. It was itself a model of good communication and in its second, revised edition, it is still a most reliable and accessible guide to the lessons that communication theory and research offer to practitioners, especially in planning for change." - Denis McQuail, Professor Emeritus, University of Amsterdam "Using Communication Theory has become a classic in the education of communication. It is the comprehensive and self-evident source for theories and models, forming the base for the study of professions requiring communication planning." - Larsåke Larsson, Örebro University What does theory have to do with the practice of communication? Communication planning is used daily by thousands of people: public relations practitioners, technical writers, information campaigners, advertising professionals, organization consultants, educators, health communicators and more. Without a solid understanding of communication theory, practitioners have difficulty getting their messages heard. The second edition of this best-selling textbook has been updated with the student firmly in mind. With new learning features that directly engage with the practical side of theory, students will: Practice what they learn with activities and exercises. Apply their own experiences to theory through prompts to reflection. Consolidate their learning with highlighted definitions and lists of key terms. Take it further with boxed excerpts from classic texts. Showing how theories relate directly to the planning and experience of effective communication, Using Communication Theory - 2nd Edition provides indispensable insights into the practical nature of communication theory. In today’s landscape of communication overload, this book remains an essential, authoritative guide for both students and practitioners.