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Communication Strategies in Turkey

Author: Taner Dogan

Publisher: Bloomsbury Publishing

Published: 2020-12-10

Total Pages: 249

ISBN-13: 1838602259

The Turkish President Recep Tayyip Erdogan is known for his populist Islamist ideology, charismatic personality, and for ushering in new forms of communication strategies in Turkey. The key tools in Erdogan's political communication repertoire include religious, cultural and historic symbols and imagery. From engaging Israel to the Gezi Park protests, from the Arab uprisings to the July 2016 coup attempt, every key moment in Turkey's recent history has heralded a change in Erdogan's rhetoric. Communication Strategies in Turkey examines the transformation of political messaging that has taken place within the Justice and Development Party (AKP) under Erdogan. Using quantitative and qualitative analysis of in-depth interviews with high profile AKP officials, observations at AKP rallies and headquarters, and analysis of Erdogan's speeches from 2002 to 2019, the book shows how his method of communication changed over time to prioritise a “New Turkey” to replace Atatürk and his legacy.

Communication Strategies in Turkey

Author: Taner Dogan

Publisher:

Published: 2020

Total Pages: 226

ISBN-13: 9781838602260

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Communication Strategies in Turkey

Author: Taner Dogan

Publisher: Bloomsbury Publishing

Published: 2020-12-10

Total Pages: 248

ISBN-13: 1838602275

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Public Communication in the European Union

Author: Giorgia Nesti

Publisher: Cambridge Scholars Publishing

Published: 2010-01-08

Total Pages: 440

ISBN-13: 1443818771

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This book is a collection of essays that analyse and discuss EU information and communication policies and activities towards, with, by different publics developed both by the EU institutions at the European, national and local levels and by public organizations and civil society actors. Throughout six thematic parts, the authors examine from different theoretical perspectives (political communication, journalism, public relations and public diplomacy, political science, and cultural studies) and reflect on what it means for the European Union to communicate in multi-national and multi-cultural settings. The originality and strength of this book stand on the capacity to discuss EU communication policies, strategies and actions in their diverse features and, at the same time, to have a clear general picture of the role and function that communication has within the European Union’s governance. The combination of different theoretical frameworks with the latest empirical research findings makes this book a fresh and fascinated collection of insights of what the European Union can achieve with strategic communications.

Strategic Communication in a Global Crisis

Author: Ralph Tench

Publisher: Taylor & Francis

Published: 2022-10-20

Total Pages: 391

ISBN-13: 1000698645

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This edited volume makes a unique and timely contribution by exploring in depth the topic of strategic communication and COVID-19 from a global perspective. It is widely agreed that effective and timely communication and leadership are crucial to the successful management of any pandemic. With the ongoing and possibly long-lasting impact COVID-19 has had on many aspects of communication and multiple sectors of our societies, it is critical to explore the role of strategic communication in change management during the COVID-19 pandemic and beyond. This book addresses such a need and is thoroughly grounded in rich empirical evidence gained through a global study of COVID-19 communication experiences and strategies. In the second half of 2020, a transnational team of senior researchers conducted research to investigate COVID-19 communications (COM-COVID-19) in different countries, representing Europe, Africa, Latin America, North America, South America, and Asia. The results presented in this book provide a compelling, current picture of the COVID-19 pandemic and strategic communication globally. Chapters individually explore the national and regional experiences and discuss relevant successes and failures of pandemic communication and specific learning from the 2020–2021 crises. By emphasising the discussion on key communication channels, sources of information, facts and concerns as related to the COVID-19 pandemic, the editors call for actions to develop effective strategies within unique national contexts, which can shed light on global expectations on necessary public health responses and communication. This book is written for scholars, educators and professionals in communication, public relations, strategic communication and corporate communication. It is also appropriate to use this book as a supplementary text for advanced undergraduate and graduate courses on relevant courses.

Brand Management

Author: Paolo Popoli

Publisher: BoD – Books on Demand

Published: 2017-11-08

Total Pages: 212

ISBN-13: 953513597X

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This book is an original, high-quality collection of chapters about highly topical and important brand management issues, and it shows both theoretical and empiric analysis. The 10 selected chapters are referred, with original contents and rigorous research methodologies, to some important challenges the brand management has to face in the current competitive contexts, characterized by the dominance of the intangible resources and the new information and communication technologies. Written by leading academics, this book is dedicated not only to marketing and management scholars but also to students wanting to investigate the knowledge concerning special fields and special brand management themes. As well to the practitioners who can find a wide reference also to the managerial implication from the strategic and operative perspectives.

Handbook of Research on Effective Advertising Strategies in the Social Media Age

Author: Ta?k?ran, Nurdan Öncel

Publisher: IGI Global

Published: 2015-02-28

Total Pages: 509

ISBN-13: 1466681268

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Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.

Leadership and Communication

Author: Sinan Ünsar

Publisher: Springer

Published: 2014-05-20

Total Pages: 163

ISBN-13: 3319052489

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This book deals with the concepts of leadership and communication in business organizations, initially on a general level and then in detail through an analysis of specific cases. First the book provides a contextual framework to explain the role and importance of the topic. The foundation is provided by selected behavioural and situational theories. Then 15 different leadership models and their respective communication strategies are specified. The interaction of leadership and communication is examined explaining organizational communication and its tools. In the third part the book looks in detail at the glass, textile and confection industries. It examines the relationship between socio-demographic variables of employees, leadership types and communication styles and systems of managers in these sectors. The results of this study provide researchers and professionals with a number of suggestions for more effective organizational communication and better leadership practice.