Author: Wilbur Schramm
Publisher:
Published: 1973
Total Pages: 0
ISBN-13: 9780804702270
DOWNLOAD EBOOK →Author: Majid Tehranian
Publisher: Routledge
Published: 2015-10-23
Total Pages: 296
ISBN-13: 1317367103
DOWNLOAD EBOOK →Originally published in 1977. Covering a wide international field and with the emphasis on communications in developing countries, this book contains chapters by eminent contributors looking at questions of policy, governance and planning in the field of mass communications. It also considers the role of the media in national development, multi-media education and critical theoretical issues bearing on the impact of modernization on traditional cultures. A few selected countries are discussed in detail – Iran, Brazil, India and the People’s Republic of Benin (then Dahomey) as well as the results of an international survey on the future of broadcasting. The book made recommendations for administrative reorganizations, network expansions and research requirements, some of which were implemented shortly afterwards.
Author: Andrew A. Moemeka
Publisher: SUNY Press
Published: 1994-01-01
Total Pages: 304
ISBN-13: 9780791418338
DOWNLOAD EBOOK →This book discusses the place of communication in economic development and social change, not only as it pertains to "developing" societies, but also as it relates to the "developed" societies where socio-economic advancement has created a pressing need for social change or the elimination of the dysfunctional effects of industrial development. Addressed are historical development, theoretical perspectives, and implementation strategies and methods. In doing so, the contributors touch on the relevance of economics, sociology, psychology, organization, public relations, management and ethics, as well as the impact of multinational corporations on host-country development and social change.
Author: James Pamment
Publisher: Palgrave Macmillan
Published: 2018-05-24
Total Pages: 0
ISBN-13: 9783319767581
DOWNLOAD EBOOK →This edited collection draws upon interdisciplinary research to explore new dimensions in the politics of image and aid. While development communication and public diplomacy are established research fields, there is little scholarship that seeks to understand how the two areas relate to one another. However, international development doctrine in the US, UK and elsewhere increasingly suggests that they are integrated–or at the very least should be–at the level of national strategy. This timely volume considers a variety of cases in diverse regions, drawing upon a combination of theoretical and conceptual lenses that combine a focus on both aid and image. The result is a text that seeks to establish a new body of knowledge on how contemporary debates into public diplomacy, soft power and the national image are fundamentally changing not just the communication of aid, but its wider strategies, modalities and practices.
Author: V. S. Gupta
Publisher: Concept Publishing Company
Published: 1999
Total Pages: 256
ISBN-13: 9788170227458
DOWNLOAD EBOOK →With reference to India.
Author: Osabuohien P. Amienyi
Publisher: Routledge
Published: 2016-12-05
Total Pages: 241
ISBN-13: 1351950290
DOWNLOAD EBOOK →This book addresses the negative impact of social cleavages on the development of many African countries. It proposes new ideas on how the development crisis in Africa may be addressed by conceptualizing the underlying problem as a communication issue. In contrast to the frequent neglect of this key factor this book provides a provocative discussion of how communication strategies can help to promote national integration and social, economic and political development. It argues that the activities associated with the communication of national integration must be seen as an all-encompassing task that transcends official speeches in attempts to persuade a disparate population to cultivate national consciousness. Such activities must encompass efforts to persuade leaders to eliminate policies that seek to promote spatial dislocation and cross-cultural interaction, and to arouse the audience to pay closer attention to integrative messages disseminated through the mass media.