Communicating Success Public Relations with an Italian Flair

Communicating Success Public Relations with an Italian Flair PDF

Author: Tiziana Rocca

Publisher: Ipoc Press

Published: 2007

Total Pages: 117

ISBN-13: 8895145119

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Corporations large and small, political figures, artists, and organizations: all of them need public relations to make their products or services known, to stimulate interest in a brand name, or to build the right image. As a result, recognition of the importance of communications is steadily growing, and interest in working in the PR field is on the rise. But those who want to enter the profession can't forget that making a name for oneself takes skill, diplomacy, creativity, and well-focused training. In this lively guide, Tiziana Rocca, an undisputed public-relations leader, shares her approach and her vision for the profession. Rocca begins with a series of reflections on the nature and the goals of PR, then turns to an examination of key aspects of professionalism: service quality, relationships with clients, and the human values that must be reinforced on a day-to-day basis. A large section of the book is dedicated to issues related to marketing and publicity, to managing information, and to the profession's concrete aspects: the creation of successful events, the modern art of entertaining, practical work tools and strategies, and effective collaboration with coworkers and team members. Experience, ideas, guidelines, and tips: Rocca's guide is a decisive leg up for anyone who wants to stand out in the complex and diverse world of communications.

Communicating Success

Communicating Success PDF

Author: Tiziana Rocca

Publisher: Ipoc Press

Published: 2009

Total Pages: 117

ISBN-13: 8895145496

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Corporations large and small, political figures, artists, and organizations: all of them need public relations to make their products or services known, to stimulate interest in a brand name, or to build the right image. As a result, recognition of the importance of communications is steadily growing, and interest in working in the PR field is on the rise. But those who want to enter the profession can't forget that making a name for oneself takes skill, diplomacy, creativity, and well-focused training. In this lively guide, Tiziana Rocca, an undisputed public-relations leader, shares her approach and her vision for the profession. Rocca begins with a series of reflections on the nature and the goals of PR, then turns to an examination of key aspects of professionalism: service quality, relationships with clients, and the human values that must be reinforced on a day-to-day basis. A large section of the book is dedicated to issues related to marketing and publicity, to managing information, and to the profession's concrete aspects: the creation of successful events, the modern art of entertaining, practical work tools and strategies, and effective collaboration with coworkers and team members. Experience, ideas, guidelines, and tips: Rocca's guide is a decisive leg up for anyone who wants to stand out in the complex and diverse world of communications.

Jazz Italian Style

Jazz Italian Style PDF

Author: Anna Harwell Celenza

Publisher: Cambridge University Press

Published: 2017-03-06

Total Pages: 269

ISBN-13: 1316764095

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Jazz Italian Style explores a complex era in music history, when politics and popular culture collided with national identity and technology. When jazz arrived in Italy at the conclusion of World War I, it quickly became part of the local music culture. In Italy, thanks to the gramophone and radio, many Italian listeners paid little attention to a performer's national and ethnic identity. Nick LaRocca (Italian-American), Gorni Kramer (Italian), the Trio Lescano (Jewish-Dutch), and Louis Armstrong (African-American), to name a few, all found equal footing in the Italian soundscape. The book reveals how Italians made jazz their own, and how, by the mid-1930s, a genre of jazz distinguishable from American varieties and supported by Mussolini began to flourish in northern Italy and in its turn influenced Italian-American musicians. Most importantly, the book recovers a lost repertoire and an array of musicians whose stories and performances are compelling and well worth remembering.

Writing for Public Relations and Strategic Communication

Writing for Public Relations and Strategic Communication PDF

Author: William Thompson

Publisher:

Published: 2021-08-03

Total Pages: 444

ISBN-13: 9781793511881

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Writing for Public Relations and Strategic Communication equips students with the knowledge, skills, and tools they need to write persuasively. The book underscores the importance of strategic analysis at the beginning of the writing process. Utilizing an audience-centered perspective, it shows how persuasive writing emerges organically after critically assessing the goals of an organization's message in light of its intended audience. Students learn essential strategic thinking and planning skills to create effective and intentional writing. The book presents the theoretical underpinnings of behavior, which students can then employ to generate prose that prioritizes the audience's reasons for attending to the message. The book is unique in presenting a primer on communication, persuasion, and moral theories that provides students a roadmap for constructing effective, ethical arguments. Throughout, anecdotes, examples, quizzes, and assignments help connect theory to practical, real-world applications. Writing for Public Relations and Strategic Communication helps readers build their persuasive writing skills for professional and effective public relations, employing unique strategies and tactics, such as: --A generative writing system that helps students identify and organize important information to produce quality prose, then adapt it to various media, on deadline --Interactive walkthroughs of writing examples that deconstruct prose, offering students insights not just into what to write, but how and why practitioners make strategic choices--down to the word level --Long-form scenario prompts that allow students to hone their persuasive writing, editing, and communication management skills across an array of platforms --Three two-chapter modules where the first chapter demonstrates how to write effective prose for a particular channel and the second offers practical help in delivering those products through message-delivery channels --Detailed case studies demonstrating how to translate research and planning into storytelling that addresses organizational problems --Unique chapters building important analytical literacies, such as search engine optimization tactics, marketing statistics analysis and data-driven audience targeting methods

The Italian Style

The Italian Style PDF

Author: Romano Benini

Publisher: Edizioni Nuova Cultura

Published: 2018-12-28

Total Pages: 182

ISBN-13: 8833651703

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The “italian style” is the aspect that makes italian products immediately recognizable and the junction between culture and italian economy. In this book the author describes the fundamental components that define italian style in manufacturing, work and economics and the cultural ans social origins of the attention to aesthetic results and quality as an important component of italian style. Fashion, food, furniture, automation and the many aspects of italian economy, with the importance of the design, reveal a lifestyle that shows us how another style of consumption is possibile, linked to quality and durability and not to quantity and waste. The relation between economy and culture it allows us to describe a society in which the values of tradition are maintained and meet innovation in a sustainable and generative way of quality.

Marketing Communications 2007-2008

Marketing Communications 2007-2008 PDF

Author: Graham Hughes

Publisher: Routledge

Published: 2005-06

Total Pages: 286

ISBN-13: 075066648X

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Elsevier/Butterworth-Heinemann's 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to Marketingoline (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: Annotate, customise and create personally tailored notes using the electronic version of the Coursebook; Search the Coursebook online for easy access to definitions and key concepts; Access the glossary for a comprehensive list of marketing terms and their meanings

CIM Coursebook 05/06 Marketing Communications

CIM Coursebook 05/06 Marketing Communications PDF

Author: Chris Fill

Publisher: Routledge

Published: 2012-06-25

Total Pages: 285

ISBN-13: 113642153X

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Elsevier/Butterworth-Heinemann’s 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year’s CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: Annotate, customise and create personally tailored notes using the electronic version of the Coursebook Search the Coursebook online for easy access to definitions and key concepts Access the glossary for a comprehensive list of marketing terms and their meanings

Fashion Branding and Communication

Fashion Branding and Communication PDF

Author: Byoungho Jin

Publisher: Springer

Published: 2017-04-26

Total Pages: 188

ISBN-13: 1137523433

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This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for fashion companies when consumers purchase styles, dreams and symbolic images through a brand. The volume starts with an introductory chapter that epitomizes the essence of fashion brand management with a particular emphasis on emerging branding practices, challenges and trends in the fashion industry. The subsequent five cases demonstrate how a family workshop from a small town can grow into a global luxury or premium brand within a relatively short amount of time. Scholars and practitioners in fashion, retail, branding, and international business will learn how companies can establish a strong brand identity through innovative strategies and management.

Leadership 2.0: Leading Successful Teams, Businesses, Communications and Decisions Based On Neuroscience, Social Psychology and Leadership Principles

Leadership 2.0: Leading Successful Teams, Businesses, Communications and Decisions Based On Neuroscience, Social Psychology and Leadership Principles PDF

Author: Peter Allen

Publisher: Peter Allen

Published:

Total Pages:

ISBN-13:

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“A true leader has the confidence to stand alone, the courage to make tough decisions, and the compassion to listen to others.” ~ Douglas MacArthur In leadership, you need to be able to play to your strengths and look towards overcoming your limitations. The first and most important step is identifying and understanding your leadership style. Without this self analysis, it’s impossible to know what your strengths and limitations are. Think about it….Where do you want to be a year from now? > Do you want to be recognized as a leader that is on top of their game? > Or do you want to be left where you are now—still struggling? Are you ready to face defeat or are you ready to become the best leader you can truly be? There’s not a moment to waste, it’s time to take your leadership style to the next level! Leadership skills are essential for everyone, and the great news is that they can be learned, meaning that there’s no excuse for poor leadership. Working with science is a way to identify and cultivate crucial leadership qualities and strengths. This book will provide you with concise, powerful, no-nonsense advice. The information is based on experience and research ranging from neuroscience, to social psychology, and is backed up by statistical data and analysis. In Leadership 2.0, you have each of these key characteristics and skills neatly laid out over each of the nine chapters. It’s not just for all the leaders out there, it’s also for supervisors, team leaders, managers, coaches, teachers, entrepreneurs, and employees—in short, this book is for anyone who would like to learn to strengthen their professional and interpersonal relationships. In this book you will discover: > Leadership, Management Techniques & Communication Skills (based on research from neuroscience to social psychology) > What You Need to Become A Leader & What People Look for In A Leader > Become A Leader People Like (without treating it as a popularity contest) > The Top 5 Communication Secrets Of Great Leaders > How to Motivate & Inspire Your People During Difficult Times > How Elon Musk Got SpaceX Off The Ground (and onto Mars) - despite facing bankruptcy and ridicule by those within his own organization > Using Data and Statics To Measure The Impact of Leadership Styles > The Art of Connecting with Others & Delegating Work Effectively > Six Ways Highly Effective Leaders Deal With Change > Authoritarian Leadership and why it leads to toxicity ( learn from the failures of Julius Caesar, Adolf Hitler and more) > Insights From The Great Leadership Experts (Napoleon Hill, Dale Carnegie, Jack Welch, and more) And much, much more… This book is a must-read for all leaders, no matter the industry or leadership situation you find yourself in. Even as a parent, you will benefit from the information on these pages. The choice now lies in your hands. I look forward to having you join me, Peter Allen, author and business leader, on this life-altering leadership journey! Become the very best version of yourself and the type of leader that others would want to follow. Reach for your dreams with Leadership 2.0.