Communicating National Image through Development and Diplomacy

Communicating National Image through Development and Diplomacy PDF

Author: James Pamment

Publisher: Springer

Published: 2018-05-07

Total Pages: 277

ISBN-13: 3319767593

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This edited collection draws upon interdisciplinary research to explore new dimensions in the politics of image and aid. While development communication and public diplomacy are established research fields, there is little scholarship that seeks to understand how the two areas relate to one another. However, international development doctrine in the US, UK and elsewhere increasingly suggests that they are integrated–or at the very least should be–at the level of national strategy. This timely volume considers a variety of cases in diverse regions, drawing upon a combination of theoretical and conceptual lenses that combine a focus on both aid and image. The result is a text that seeks to establish a new body of knowledge on how contemporary debates into public diplomacy, soft power and the national image are fundamentally changing not just the communication of aid, but its wider strategies, modalities and practices.

Routledge Handbook of Public Diplomacy

Routledge Handbook of Public Diplomacy PDF

Author: Nancy Snow

Publisher: Routledge

Published: 2008-11

Total Pages: 403

ISBN-13: 1135926891

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The Routledge Handbook of Public Diplomacy provides a comprehensive overview of public diplomacy and national image and perception management, from the efforts to foster pro-West sentiment during the Cold War to the post-9/11 campaign to "win the hearts and minds" of the Muslim world. Editors Nancy Snow and Philip Taylor present materials on public diplomacy trends in public opinion and cultural diplomacy as well as topical policy issues. The latest research in public relations, credibility, soft power, advertising, and marketing is included and institutional processes and players are identified and analyzed. While the field is dominated by American and British research and developments, the book also includes international research and comparative perspectives from other countries. Published in association with the USC Center on Public Diplomacy at the Annenberg School based at the University of Southern California.

U.S. Public Diplomacy Towards China

U.S. Public Diplomacy Towards China PDF

Author: Di Wu

Publisher: Springer Nature

Published: 2022-06-29

Total Pages: 224

ISBN-13: 303095644X

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This book aims to understand public diplomacy by examining its practice. In particular, it focuses on the implementation of educational and exchange programs by the US Departments of State and Defense toward China. Implementation is the focal point of this study and is utilized both as a practical process and a methodology. It refers to the process of translating a public diplomacy policy goal—the specific order given to a governmental institution in order to achieve a general foreign policy objective—into public diplomacy practices and impact. In addition, it refers to a research method that centers implementation and accepts the prerequisite of discretion from studies of policy implementation. This book maps out where and by whom implementation discretion is exercised in public diplomacy. It argues that public diplomacy is in the eye of the beholder, and that its meanings can vary significantly according to different actors.

The New Public Diplomacy

The New Public Diplomacy PDF

Author: J. Melissen

Publisher: Springer

Published: 2005-11-22

Total Pages: 221

ISBN-13: 0230554938

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After 9/11, which triggered a global debate on public diplomacy, 'PD' has become an issue in most countries. This book joins the debate. Experts from different countries and from a variety of fields analyze the theory and practice of public diplomacy. They also evaluate how public diplomacy can be successfully used to support foreign policy.

Chinese Television and Soft Power in Africa

Chinese Television and Soft Power in Africa PDF

Author: Angela Lewis

Publisher: Taylor & Francis

Published: 2023-08-18

Total Pages: 113

ISBN-13: 1000930211

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This book examines the phenomenal growth over recent years of StarTimes, a Chinese pay-TV company with around 30 million subscribers providing satellite television to 20 African countries. The broadcaster, whose markets include demographic groups deemed uneconomic by Western television providers, combines entertainment such as Chinese drama and Kung Fu content dubbed into African languages with Chinese state programming, thus making the station at least partially a public diplomacy instrument. At the same time, the channel provides new indigenous language channels, widened access to television in rural areas, and sponsors African soccer brands. The book considers all aspects of StarTimes: how it fits into China’s development assistance programmes; its structure as a private company nonetheless financed by Chinese banks; and, based on extensive interview research in Ghana, Kenya and Zambia, how the station is perceived by media professionals. Overall, the book shows how this major Chinese international media expansion both contributes very significantly to African development in a way which is sensitive to local concerns, and at the same time enhances China’s international image.

A Research Agenda for Public Diplomacy

A Research Agenda for Public Diplomacy PDF

Author: Eytan Gilboa

Publisher: Edward Elgar Publishing

Published: 2023-06-01

Total Pages: 337

ISBN-13: 1802207325

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Public diplomacy has become one of the central instruments of foreign policy and national security; this crucial Research Agenda provides a new outline for its investigation. Aiding the comprehension of the broad boundaries of the field, it proposes a clear starting point for contemporary research into important areas of public diplomacy.

Countering Online Propaganda and Extremism

Countering Online Propaganda and Extremism PDF

Author: Corneliu Bjola

Publisher: Routledge

Published: 2018-12-07

Total Pages: 214

ISBN-13: 1351264060

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Exploring the ‘dark side’ of digital diplomacy, this volume highlights some of the major problems facing democratic institutions in the West and provides concrete examples of best practice in reversing the tide of digital propaganda. Digital diplomacy is now part of the regular conduct of International Relations, but Information Warfare is characterised by the exploitation or weaponisation of media systems to undermine confidence in institutions: the resilience of open, democratic discourse is tested by techniques such as propaganda, disinformation, fake news, trolling and conspiracy theories. This book introduces a thematic framework by which to better understand the nature and scope of the threats that the weaponization of digital technologies increasingly pose to Western societies. The editors instigate interdisciplinary discussion and collaboration between scholars and practitioners on the purpose, methods and impact of strategic communication in the Digital Age and its diplomatic implications. What opportunities and challenges does strategic communication face in the digital context? What diplomatic implications need to be considered when governments employ strategies for countering disinformation and propaganda? Exploring such issues, the contributors demonstrate that responses to the weaponisation of digital technologies must be tailored to the political context that make it possible for digital propaganda to reach and influence vulnerable publics and audiences. This book will be of much interest to students of diplomacy studies, counter-radicalisation, media and communication studies, and International Relations in general.

Nation Branding

Nation Branding PDF

Author: Keith Dinnie

Publisher: Routledge

Published: 2022-04-11

Total Pages: 305

ISBN-13: 1000564495

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Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of nation banding, in which the principles of brand strategy and management are applied to countries globally. This new edition has been comprehensively updated and its influential original framework modified to reflect the very latest changes in the field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New Academic Perspectives and Practitioner Insights in each chapter Updated and new cases from a broad range of nations and cultures Fresh coverage of online branding and social media New material covering the critical and ethical issues of nation branding, including the limitations Updated references and sources Updated online resources, including PowerPoint slides and Instructor Manual with end-of-chapter discussion points and suggested answers This is an essential introduction to nation branding for students of Marketing, Brand Management, Communications, and Public and International Relations, as well as policy makers looking for a rigorous yet applied approach.

The Routledge Companion to Advertising and Promotional Culture

The Routledge Companion to Advertising and Promotional Culture PDF

Author: Emily West

Publisher: Taylor & Francis

Published: 2023-04-04

Total Pages: 554

ISBN-13: 1000859282

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This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. This updated edition takes a critical look at advertising and promotion during the explosion of digital and social media, as well as with significant social and cultural shifts, including the COVID-19 pandemic, the rise of the Black Lives Matter movement, the destabilization of democracies and rise of authoritarianism around the world, and intensification of the climate crisis. The book offers global perspectives on advertising and promotion with attention to issues of diversity and difference. It contains eight sections: Historical Perspectives on Advertising and Promotion; Promotional Industries; Advertising Audiences; Advertising Identities; Advertising and/in Crisis; Promotion and Politics; Promotionalism and Its Expansions; and Advertising, Promotion, and the Environment. With chapters written by leading international scholars working at the intersections of media and advertising studies, this book is a go-to source for scholars and students in communication, media studies, and advertising and marketing looking to understand the ways advertising has shaped consumer culture, in the past and present.

Mapping Chinese Investment in South Asia

Mapping Chinese Investment in South Asia PDF

Author: Rahul Nath Choudhury

Publisher: Springer Nature

Published: 2023-04-25

Total Pages: 216

ISBN-13: 9819913853

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This book attempts to capture the tremendous growth in Chinese investment in the South Asian region in the recent past. It makes country-wise analysis of the factors that led to the growth of Chinese investment in the region and explores the nature and role of such investment in expanding trade in the region. It also discusses in detail the Chinese infrastructure investment through Belt and Road Initiative (BRI). Interestingly, despite being the major investor in several countries, Chinese investment has been seen with some level of doubt. Apprehension about Chinese investment has forced countries to suspend China-funded projects or amend their investment policies. This book tries to address these crucial issues while exploring and analyzing the causes and effects of the same.

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