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Author: D. Thussu
Publisher: Springer
Published: 2013-10-23
Total Pages: 369
ISBN-13: 1137027894
DOWNLOAD EBOOK →In recent years, India has emerged as a major economic and political power. Yet, the country's cultural influence outside India has not been adequately analyzed in academic discourses. This book, a pioneering attempt, from an international communication/media perspective, is aimed to fill the existing gap in scholarship in this area.
Author: Joseph S Nye Jr
Publisher: PublicAffairs
Published: 2009-04-28
Total Pages: 216
ISBN-13: 0786738960
DOWNLOAD EBOOK →Joseph Nye coined the term "soft power" in the late 1980s. It is now used frequently—and often incorrectly—by political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard power—the ability to coerce—grows out of a country's military or economic might, soft power arises from the attractiveness of a country's culture, political ideals, and policies. Hard power remains crucial in a world of states trying to guard their independence and of non-state groups willing to turn to violence. It forms the core of the Bush administration's new national security strategy. But according to Nye, the neo-conservatives who advise the president are making a major miscalculation: They focus too heavily on using America's military power to force other nations to do our will, and they pay too little heed to our soft power. It is soft power that will help prevent terrorists from recruiting supporters from among the moderate majority. And it is soft power that will help us deal with critical global issues that require multilateral cooperation among states. That is why it is so essential that America better understands and applies our soft power. This book is our guide.
Author: Patryk Kugiel
Publisher: Routledge
Published: 2017-04-21
Total Pages: 239
ISBN-13: 135198716X
DOWNLOAD EBOOK →It is sometimes said that, in the 21st century, the country that tells the better story wins, rather than the country whose army can prevail on the battlefield. That ability to attract others, persuade and set the agenda, soft power, plays an increasingly important role in international relations and in Indian foreign policy. However, while most of the rediscovered interest in India has been focused on its hard power attributes, such as its military and economy, this book concentrates on less tangible assets, such as its culture, ideas and people. The first comprehensive analysis of India’s soft power done from an international relations perspective, this book tracks the changes in Indian foreign policy over last two decades to show how soft power strategy, tools and institutions have been given a more prominent place in India’s external affairs. The study evaluates India’s soft power assets and liabilities and shows how the state is trying to make better use of this potential to realise its national interests. It assesses the effectiveness of India’s soft power approach and provides recommendations on possible improvements to make India a major smart power in the future. An intriguing and comprehensive analysis, it will be valuable for students and scholars interested in Indian foreign policy, soft power theory and international relations. Underlining India’s uniqueness, it substantiates the argument that soft power is not confined to the Western world. Thus, it contributes an interesting case study for comparative study of soft powers. Please note: Taylor & Francis does not sell or distribute the Hardback in India, Pakistan, Nepal, Bhutan, Bangladesh and Sri Lanka
Author: David Malone
Publisher: Oxford Handbooks
Published: 2015
Total Pages: 769
ISBN-13: 019874353X
DOWNLOAD EBOOK →Following the end of the Cold War, the economic reforms in the early 1990s, and ensuing impressive growth rates, India has emerged as a leading voice in global affairs, particularly on international economic issues. Its domestic market is fast-growing and India is becoming increasingly important to global geo-strategic calculations, at a time when it has been outperforming many other growing economies, and is the only Asian country with the heft to counterbalance China. Indeed, so much is India defined internationally by its economic performance (and challenges) that other dimensions of its internal situation, notably relevant to security, and of its foreign policy have been relatively neglected in the existing literature. This handbook presents an innovative, high profile volume, providing an authoritative and accessible examination and critique of Indian foreign policy. The handbook brings together essays from a global team of leading experts in the field to provide a comprehensive study of the various dimensions of Indian foreign policy.
Author: Hendrik W. Ohnesorge
Publisher: Springer Nature
Published: 2019-11-22
Total Pages: 323
ISBN-13: 3030299228
DOWNLOAD EBOOK →This book explores the phenomenon of soft power in international relations. In the context of current discourses on power and global power shift s, it puts forward a comprehensive taxonomy of soft power and outlines a methodological roadmap for its empirical study. To that end, the book classifies soft power into distinct components - resources, instruments, reception, and outcomes - and identifies relevant indicators for each of these categories. Moreover, the book integrates previously neglected aspects into the concept of soft power, including the significance of (political) personalities. A broad range of historical examples is drawn upon to illustrate the effects of soft power in international relations in an innovative and analytically differentiated way. A central methodological contribution of this book consists in highlighting the value of comparative-historical analysis (CHA) as a promising approach for empirical analyses of the soft power of different actors on the international stage. By introducing a comprehensive taxonomy of soft power, the book offers an innovative and substantiated perspective on a pivotal phenomenon in today’s international relations. As the forces of attraction in world politics continue to gain in importance, it provides a valuable asset for a broad readership. This book was the winner of the 2021 ifa (German Institute for Foreign Cultural Relations) Research Award on Foreign Cultural Policy. “In this important and thoughtful book, Hendrik Ohnesorge explains and advances our knowledge of the ways that soft power, public diplomacy, and charismatic personal diplomacy are shaping the international relations of our global information age.” Joseph S. Nye, Jr., Harvard University and author of The Future of Power
Author: Craig Hayden
Publisher: Lexington Books
Published: 2012
Total Pages: 309
ISBN-13: 0739142585
DOWNLOAD EBOOK →The Rhetoric of Soft Power: Public Diplomacy in Global Contexts provides a comparative assessment of public diplomacy and strategic communication initiatives in order to portray how Joseph Nye's notion of "soft power" has translated into context-specific strategies of international influence. The book examines four cases--Japan, Venezuela, China, and the United States--to illuminate the particular significance of culture, foreign publics, and communication technologies for the foreign policy ambitions of each country. This study explores the notion of soft power as a set of theoretical arguments about power, and as a reflection of how nation-states perceive what is an increasingly necessary perspective on international relations in an age of ubiquitous global communication flows and encroaching networks of non-state actors. Through an analysis of policy discourse, public diplomacy initiatives, and related programs of strategic influence, soft power in each case represents a localized set of assumptions about the requirements of persuasion, the relevance of foreign audiences to state goals, and the perception of what counts as a soft power resource. This timely analysis provides an unprecedented comparative investigation of the relationship between soft power and public diplomacy.
Author: Ingrid d'Hooghe
Publisher: Martinus Nijhoff Publishers
Published: 2015-01-08
Total Pages: 442
ISBN-13: 9004283951
DOWNLOAD EBOOK →In China's Public Diplomacy, author Ingrid d'Hooghe contributes to our understanding of what constitutes and shapes a country's public diplomacy, and what factors undermine or contribute to its success. China invests heavily in policies aimed at improving its image, guarding itself against international criticism and advancing its domestic and international agenda. This volume explores how the Chinese government seeks to develop a distinct Chinese approach to public diplomacy, one that suits the country's culture and authoritarian system. Based on in-depth case studies, it provides a thorough analysis of this approach, which is characterized by a long-term vision, a dominant role for the government, an inseparable and complementary domestic dimension, and a high level of interconnectedness with China's overall foreign policy and diplomacy.
Author: Daya Kishan Thussu
Publisher: Routledge
Published: 2009-05-15
Total Pages: 603
ISBN-13: 1134050224
DOWNLOAD EBOOK →The explosion of transnational information flows, made possible by new technologies and institutional changes (economic, political and legal) has profoundly affected the study of global media. At the same time, the globalization of media combined with the globalization of higher education means that the research and teaching of the subject faces immediate and profound challenges, not only as the subject of enquiry but also as the means by which researchers and students undertake their studies. Edited by a leading scholar of global communication, this collection of essays by internationally-acclaimed scholars from around the world aims to stimulate a debate about the imperatives for internationalizing media studies by broadening its remit, including innovative research methodologies, taking account of regional and national specificities and pedagogic necessities warranted by the changing profile of students and researchers and the unprecedented growth of media in the non-Western world. Transnational in its perspectives, Internationalizing Media Studies is a much-needed guide to the internationalization of media and its study in a global context.
Author: B. M. Jain
Publisher: Lexington Books
Published: 2017-06-06
Total Pages: 173
ISBN-13: 0739193406
DOWNLOAD EBOOK →China's Soft Power Diplomacy: Myth or Reality? examines the Chinese version of soft power both in conceptual and operational terms, and explores its myriad implications for India, in particular, and South Asia in general. The book investigates how the institutionalization of cultural soft power would help China project its image as a benign and responsible stakeholder in order to reshape the current international system with its notion of “harmonious world order,” based on Chinese characteristics. This book traces the origin of China’s engagement with South Asian states from historical, political, economic, and security perspectives in order to better understand the dynamics of its South Asia policy. It illuminates the core reasons to explain why China’s soft power initiatives in South Asia are least appealing and convincing to India while they are welcomed by smaller nations of the region. More pertinently, the book addresses complexities and nuances of China’s soft power instruments given the psycho-cultural and geopsychological peculiarities of the South Asian region. For this, it focuses on how the Sino-Pakistan axis constitutes a potential challenge to India’s leadership role and influence in South Asia.
Author: Geeta Kochhar
Publisher: Taylor & Francis
Published: 2020-07-19
Total Pages: 140
ISBN-13: 1000094057
DOWNLOAD EBOOK →This book looks at the changing dynamics of diplomacy of the two emerging global powers – India and China. It examines trade relations, cultural ties and economic engagements of both countries and their shifting influence in the region surrounding them. This volume takes an in-depth look at the trade and economic strategies of India and China through the prism of soft power diplomacy. It reflects on the challenges the two countries face over bilateral trade negotiations, BRICS and China’s Silk Road project, along with other issues of foreign policy. The book underlines the decisive role of the soft power approach and greater people-to-people contact in the global strategies of India and China and in fostering greater cooperation in the region. The book will be of great interest to researchers and students of international relations, political science, public policy and international communications. It will also be useful for think tanks, policy makers and general readers who are interested in the India-China relationship and the politics of soft power diplomacy.
