Communicate to Influence: How to Inspire Your Audience to Action

Communicate to Influence: How to Inspire Your Audience to Action PDF

Author: Ben Decker

Publisher: McGraw Hill Professional

Published: 2015-03-27

Total Pages: 305

ISBN-13: 0071839844

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"The gold standard for communication training programs." —USA Today Business communication sucks. At each meeting and presentation, we are inundated with information, leaving us thirsting for inspiration. Sure, we will check off an action item because we have to . . . but what if we were actually inspired to do something? What if we were so moved that we wanted to do it? Leaders must earn the license to lead. Not by expertise, authority, or title alone, but by influence. In Communicate to Influence, you will learn the secrets of the Decker Method—a framework that has been perfected over the past 36 years. Ben and Kelly Decker add fresh insights to these proven principles so that you can ignite change and inspire action. Discover: The Five White Lies of Communicating: learn which barriers prevent you from getting better The Communicator's Roadmap: use a tool to visually chart what type of communication experience you create The Behaviors of Trust: align what you say with how you say it to better connect with your audience The Decker Grid: shift your message from self-centered, all about me content to relevant, audience-centered content that drives action You are called to communicate well. Not only on the main stage, under bright lights, but every time you speak with your colleagues, your clients, and other stakeholders. It's time to learn how. Stop informing. Start inspiring. BEN DECKER & KELLY DECKER are the leading experts in the field of business communication. They consult on messaging, cultivate executive presence among the leadership of Fortune 500companies and startups alike, and regularly deliver keynotes to large audiences. Together, they run Decker Communications, a global firm that trains and coaches tens of thousands of executives a year. Ben and Kelly live in the San Francisco Bay Area, where they constantly test and refine communication techniques with their most demanding audience, their three boys.

Communicate as a Professional

Communicate as a Professional PDF

Author: Carel J. Jansen

Publisher: Amsterdam University Press

Published: 2021-04-13

Total Pages: 428

ISBN-13: 9048540143

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Across a wide range of programs in international higher education, students prepare themselves for a career in their professional field. Learning how to communicate as a professional is an essential part of that preparation. In order to carry out their communication tasks, professionals must possess a large repertoire of knowledge and skills. They also must be able to decide what best suits the situation and the goals they want to achieve. Already during their training, students come across a variety of communication tasks that are largely new to them. For these tasks, too, they need a broad knowledge and skills repertoire from which they can make the right choices. 'Communicate as a Professional' offers a solid foundation for students to develop the communication knowledge and skills they need, both when working as a professional after they have graduated and when following an educational program that prepares them for this future.

The Communication Book: 44 Ideas for Better Conversations Every Day

The Communication Book: 44 Ideas for Better Conversations Every Day PDF

Author: Mikael Krogerus

Publisher: W. W. Norton & Company

Published: 2020-02-04

Total Pages: 128

ISBN-13: 1324001992

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Mikael Krogerus and Roman Tschäppeler have tested the 44 most important communication theories and distilled them in book form, alongside clear and entertaining illustrations. Want better conversations? Ask open-ended questions that have no right or wrong answers—make your partner feel brilliant. Want better meetings? Ban smartphones, use a timer, and make everyone stand up. Want better business deals? Focus on the thing, rather than the person; on similarities, rather than differences; and on good outcomes, rather than perfect ones. Whether you want to present ideas more clearly, improve your small talk, or master the art of introspection, The Communication Book delivers, fusing theoretical knowledge and practical advice in a small but mighty package. With sections on work, the self, relationships and language, this book is indispensable for anyone who wants to improve what they say, and how they say it.

The Design of Animal Communication

The Design of Animal Communication PDF

Author: Marc D. Hauser

Publisher: MIT Press

Published: 1999

Total Pages: 726

ISBN-13: 9780262582230

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Based on the approach laid out in the 1950s by Nobel laureate Nikolaas Tinbergen, this book looks at animal communication from the four perspectives of mechanisms, ontogeny, function, and phylogeny.

Communicate with Mastery

Communicate with Mastery PDF

Author: JD Schramm

Publisher: John Wiley & Sons

Published: 2020-01-22

Total Pages: 170

ISBN-13: 1119550165

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Develop your leadership communication Communicating with Mastery provides readers with a rich treasure trove of frameworks and tools for leadership communication as developed and taught over the past decade at Stanford's Graduate School of Business. Designed for the business leader on the go, it provides you quick access to helpful approaches to vexing communication problems leaders face today in speaking and writing to various audiences. Projects often fail not because of the vision, but in the articulation of that vision. With the help of this book, you’ll learn how to ensure you get the results you desire as a leader and communicator including: Speak with conviction and write with impact Tailor your communication to any goal, setting, or audience Scale your leadership through effective coaching Every time you write or speak, you need to make your words count. And this book shows you how.

Getting to the Heart of Science Communication

Getting to the Heart of Science Communication PDF

Author: Faith Kearns

Publisher: Island Press

Published: 2021-05-11

Total Pages: 280

ISBN-13: 1642830747

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Scientists today working on controversial issues from climate change to drought to COVID-19 are finding themselves more often in the middle of deeply traumatizing or polarized conflicts they feel unprepared to referee. It is no longer enough for scientists to communicate a scientific topic clearly. They must now be experts not only in their fields of study, but also in navigating the thoughts, feelings, and opinions of members of the public they engage with, and with each other. And the conversations are growing more fraught. In Getting to the Heart of Science Communication, Faith Kearns has penned a succinct guide for navigating the human relationships critical to the success of practice-based science. This meticulously researched volume takes science communication to the next level, helping scientists to see the value of listening as well as talking, understanding power dynamics in relationships, and addressing the roles of trauma, loss, grief, and healing.

The Art of Communicating

The Art of Communicating PDF

Author: Thich Nhat Hanh

Publisher: Harper Collins

Published: 2013-08-13

Total Pages: 88

ISBN-13: 0062224689

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Zen master Thich Nhat Hanh, bestselling author of Peace is Every Step and one of the most respected and celebrated religious leaders in the world, delivers a powerful path to happiness through mastering life's most important skill. How do we say what we mean in a way that the other person can really hear? How can we listen with compassion and understanding? Communication fuels the ties that bind, whether in relationships, business, or everyday interactions. Most of us, however, have never been taught the fundamental skills of communication—or how to best represent our true selves. Effective communication is as important to our well-being and happiness as the food we put into our bodies. It can be either healthy (and nourishing) or toxic (and destructive). In this precise and practical guide, Zen master and Buddhist monk Thich Nhat Hanh reveals how to listen mindfully and express your fullest and most authentic self. With examples from his work with couples, families, and international conflicts, The Art of Communicating helps us move beyond the perils and frustrations of misrepresentation and misunderstanding to learn the listening and speaking skills that will forever change how we experience and impact the world.

Let's Communicate

Let's Communicate PDF

Author: Douglas M. Fraleigh

Publisher: Macmillan Higher Education

Published: 2016-12-02

Total Pages: 887

ISBN-13: 1319063926

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Let’s Communicate is everything you want in a human communication text—substantive, engaging, and fun. Created by communication scholars Douglas Fraleigh, Joseph Tuman, and Katherine Adams, Let’s Communicate takes their combined 100 years’ worth of research and teaching experience to present all the basic human communication concepts with unique attention paid to technology, culture, gender, and social justice. The authors provides provocative, real-life examples and a special focus on skills that together make communication meaningful for students both in and out of the classroom—all at an affordable price. Let’s Communicate is also the first human communication text to use hundreds of hand-drawn illustrations that help students understand and retain important concepts. These unique and often humorous illustrations present concepts in graphic form (especially helpful for visual learners), make complex ideas easier to understand, provide hooks to help students remember material, extend concepts, and generate discussion.

The Behavior of Communicating

The Behavior of Communicating PDF

Author: W. John Smith

Publisher: Harvard University Press

Published: 1977

Total Pages: 564

ISBN-13: 9780674064669

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W. John Smith enlarges ethology's perspective on communication and takes it in new directions. Traditionally, ethnological analysis has focused on the motivational states of displaying animals. The Behavior of Communicating emphasizes messages. After developing the concept of messages and discussing their forms, Smith turns to the evolution of display behavior. He then revises the traditional ethnological concept of displays and in a final chapter develops the further concept of formalized interactions.

Communicating Science Effectively

Communicating Science Effectively PDF

Author: National Academies of Sciences, Engineering, and Medicine

Publisher: National Academies Press

Published: 2017-03-08

Total Pages: 153

ISBN-13: 0309451051

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Science and technology are embedded in virtually every aspect of modern life. As a result, people face an increasing need to integrate information from science with their personal values and other considerations as they make important life decisions about medical care, the safety of foods, what to do about climate change, and many other issues. Communicating science effectively, however, is a complex task and an acquired skill. Moreover, the approaches to communicating science that will be most effective for specific audiences and circumstances are not obvious. Fortunately, there is an expanding science base from diverse disciplines that can support science communicators in making these determinations. Communicating Science Effectively offers a research agenda for science communicators and researchers seeking to apply this research and fill gaps in knowledge about how to communicate effectively about science, focusing in particular on issues that are contentious in the public sphere. To inform this research agenda, this publication identifies important influences â€" psychological, economic, political, social, cultural, and media-related â€" on how science related to such issues is understood, perceived, and used.