Common-Sense Business

Common-Sense Business PDF

Author: Theodore Roosevelt Malloch

Publisher: Simon and Schuster

Published: 2017-10-17

Total Pages: 232

ISBN-13: 1510729828

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“Has the potential to transform how all companies are run…Nothing could be more valuable!”—Mark Drewell, CEO, Globally Responsible Leadership Initiative (GRLI) From two of the world’s most successful business leaders comes Common-Sense Business—an accessible, actionable guide to better leadership, increased profits, and a more sustainable economic model predicated on prudence and socially conscious business. Common sense and prudence have long been among the guiding tenets of society, but in today’s economy they have been completely abandoned in the interest of blindly maximizing profits. Common-Sense Business shows that this current economic model is both detrimental and unsustainable, and that we must transform the global economy along the lines of common sense toward the common good. Ted Malloch, a thought leader and policy influencer in global economic strategy, and Whitney MacMillan, the former chairman and CEO of the world’s largest private corporation, draw on recent research, history’s greatest minds, and their own successes to explain that ethically driven business is both a moral and financial necessity. Inspired by Thomas Paine’s Common Sense, this work explains to readers in all walks of life that ethically driven business will lead to better long-term profits, larger customer bases and more positive customer relations, and a holistically improved business. This book is a must-read for business owners, entrepreneurs, students, and businessmen and women in all sectors of the economy.

Common Sense Rules

Common Sense Rules PDF

Author: Deborah Meaden

Publisher: Random House

Published: 2010-07-01

Total Pages: 227

ISBN-13: 1409062031

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Deborah Meaden is known to millions for her straight-talking, no-nonsense approach on BBC2's Dragons' Den, and in Common Sense Rules she shares insights and observations gleaned from a life lived in business. Some of them come from witnessing the successes - and the failures - of others. Many more, though, are drawn from her own business ventures. She shows, for example, how an early stint in a holiday park gave her a crash course in customer relations. She frankly and honestly analyses why her first enterprise, which started so promisingly, turned sour. And she explains why turning down a multimillion-pound offer for her chain of holiday parks was the best decision she ever made. As direct and to-the-point on the page as she is in the Den, Deborah Meaden is a superbly clear-sighted and experienced observer of business success, and her book is guaranteed both to inform and inspire.

Common Sense Business

Common Sense Business PDF

Author: Steve Gottry

Publisher: Harper Collins

Published: 2009-10-13

Total Pages: 371

ISBN-13: 0061740594

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Do you own or plan to own a small business? Do you work for a small business and desire to better understand your boss? Do you know someone who owns a business and wants to be stronger, more focused, and more successful? This is the book for you. The truth is that many business books offer a lot of wonderful sounding theories, but they have little practical application in the real world of small business. Common Sense Business is full of life-and-death ideas. Follow Steve Gottry's advice and your business will live and thrive. Ignore it and your business could founder or die. Benefit from Gottry's experience as an entrepreneur who grew a hugely successful media agency, experienced a harrowing business failure, then rebounded with a new business and a fresh start on life. Common Sense Business tells you how to succeed throughout every phase of the small business life cycle -- from starting to operating, growing, and even closing down a business. No matter the state of the economy or the maturity of your business, you will find winning solutions to the questions and situations you face every day. Steve Gottry will help you understand yourself; your employees, customers, and vendors; and how people come together to form a successful business. You will learn how to maximize your business's assets and how to ward off those threats that could eat away at your resources and peace of mind, including debt, sloppiness, addiction, and fear. Warm, honest, funny, and factual, entrepreneur Steve Gottry tells the whole truth about successfully managing a business through good times and bad.

Madam C.J. Walker Builds a Business

Madam C.J. Walker Builds a Business PDF

Author: Rebel Girls

Publisher: Rebel Girls

Published: 2019-11-12

Total Pages: 129

ISBN-13: 1733176195

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From the world of Good Night Stories for Rebel Girls comes a story based on the life of Madam C.J. Walker, America’s first female self-made millionaire. Sarah is the first person in her family who wasn’t born into slavery in Delta, Louisiana. But being free doesn’t mean that Sarah doesn’t have to work. She cooks, she cleans, she picks cotton, she does laundry, and she babysits. And when she works, she wraps up her hair. One day, Sarah’s hair starts to fall out! It’s itchy, crunchy, patchy, and won’t grow. Instead of giving up, Sarah searches for the right products. And then she invents something better than any shampoo or hair oil she’s used before. Her hair grows and grows! That’s when she decides to rebrand herself as “Madam C. J. Walker,” and begins her business empire. Madam C. J. Walker Builds a Business is the story of a leader in the hair care industry, but it’s also an inspiring tale about the importance of empowering women to become economically independent. This historical fiction chapter book includes additional text on Madam C. J. Walker’s lasting legacy, as well as educational activities designed to encourage entrepreneurship. About the Rebel Girls Chapter Book Series Meet extraordinary real-life heroines in the Good Night Stories for Rebel Girls chapter book series! Introducing stories based on the lives of extraordinary women in global history, each stunningly designed chapter book features beautiful illustrations from a female artist as well as bonus activities in the backmatter to encourage kids to explore the various fields in which each of these women thrived. The perfect gift to inspire any young reader!

Digital Sense

Digital Sense PDF

Author: Travis Wright

Publisher: John Wiley & Sons

Published: 2017-01-06

Total Pages: 336

ISBN-13: 1119291712

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Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand. This book provides two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, with step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. The Experience Marketing Framework and the Social Business Strategy Framework break down proven methods for exceeding the expectations customers form throughout the entirety of the buying journey. Customizable for any industry, sector, or scale, these frameworks can help your organization leap to the front of the line. The evolution of marketing and sales demands a revolution in business strategy, but realizing the irrelevance of traditional methods doesn't necessarily mean knowing what comes next. This book shows you how to compete in today's market, with real-world frameworks for implementation. Optimize competitive advantage and customer experience Map strategy back to business objectives Engage customers with a pragmatic, proven marketing system Reorganize sales and marketing to fill talent and knowledge gaps Today's customer is savvy, with more options than ever before. It's critical to meet them where they are, and engagement is the cornerstone of any cohesive, effective strategy. The technological revolution has opened many doors for marketing and sales, but the key is knowing what lies behind each one—what works for your competitor may not be right for you. Digital Sense cuts through the crosstalk and confusion to give you a solid strategy for success.

J.D. and the Family Business

J.D. and the Family Business PDF

Author: J. Dillard

Publisher: Penguin

Published: 2021-08-03

Total Pages: 161

ISBN-13: 0593111559

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Eight-year-old kid barber J.D. joins forces with his sister, who has beauty shop dreams, in this hilarious illustrated chapter book and follow-up to J.D. and the Great Barber Battle. J.D. is a barber battle champion. He's graduated from home haircuts to having a regular chair at the neighborhood shop, Hart and Son, and he's making enough money to keep his candy jar stocked and his comic book collection growing. And yet, J.D. knows it's time for his next challenge. He doesn't just want to be the best barber in Meridian, Mississippi—he wants to be the best barber in the state . . . and maybe the country! When his older sister, Vanessa, starts to gain a following online for her hair tutorials, the kids decide that to truly level up, they must join forces. How do two siblings with big personalities, big ambitions, and competitive spirits work together (or not) to take over the hair world? Check out the other chapter books in the J.D. the Kid Barber series: J.D. and the Great Barber Battle J.D. and the Hair Show Showdown

Common Sense for the 21st Century

Common Sense for the 21st Century PDF

Author: Roger Hallam

Publisher: Chelsea Green Publishing

Published: 2019-11-26

Total Pages: 114

ISBN-13: 1645020010

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“Brilliant, wise, profound and persuasive. Common Sense for the 21st Century will come to be recognized as a classic of political theory.”—George Monbiot, via Twitter An urgent, essential, and practical call to action from a cofounder of Extinction Rebellion What can we all do to avert catastrophe and avoid extinction? Roger Hallam has answers. In Common Sense for the 21st Century, Roger Hallam, cofounder of Extinction Rebellion, outlines how movements around the world need to come together now to start doing what works: engaging in mass civil disobedience to make real change happen. The book gives people the tools to understand not only why mass disruption, mass arrests, and mass sacrifice are necessary but also details how to carry out acts of civil disobedience effectively, respectfully and nonviolently. It bypasses contemporary political theory, and instead is inspired by Thomas Paine, the pragmatic 18th-century revolutionary whose pamphlet Common Sense sparked the American Revolution. Common Sense for the 21st Century urges us to confront the truth about climate change and argues forcefully that only a revolution of society and the state, similar to the turn that Paine urged the Americans to take into the political unknown, can save us now.

Common Sense

Common Sense PDF

Author: Joel Greenblatt

Publisher: Columbia University Press

Published: 2020-09-08

Total Pages: 127

ISBN-13: 0231552866

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The United States is supposed to offer economic opportunity to everyone. It shouldn’t take a worldwide pandemic and nationwide protests to bring economic and racial inequality to the forefront of problems we desperately need to solve. But now that the opportunity is here, what should we do? How can we create more equality, opportunity, and growth for everyone? Not someday, but what can government and the private sector do right now to disrupt a status quo that almost everyone wants to change? In Common Sense, the New York Times best-selling author Joel Greenblatt offers an investor’s perspective on building an economy that truly works for everyone. With dry wit and engaging storytelling, he makes a lively and provocative case for disruptive new approaches—some drawn from personal experience, some from the outside looking in. How can leading corporations immediately disrupt our education establishment while creating high-paying job opportunities for those currently left behind? If we want a living wage for everyone, how can we afford it while using an existing program to get it done now? If we subsidize banks, what simple changes can we make to the way we capitalize and regulate them to help grow the economy, increase access, and create more jobs (while keeping the risks and benefits where they belong)? Greenblatt also explains how dramatically increasing immigration would be like giving every American a giant bonus and the reason Australia might be the best place to learn about saving for retirement. Not everyone will agree with what Greenblatt has to say—but all of us can benefit from the conversations he aims to start.

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