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Commercialising Celebrity Persona

Author: Emma Perot

Publisher: Bloomsbury Publishing

Published: 2023-09-07

Total Pages: 245

ISBN-13: 1509966110

This book investigates the commercialisation of celebrity persona in the UK, New York, and California. Interviews with 68 practitioners across the advertising, merchandising, film, and video game industries provide insight on the differences in approaches across jurisdictions, as well as the similarities caused by non-legal factors. Furthermore, the book addresses the developments in technology, social media, and social norms that have made collaboration attractive to maintain favour with fans. The book considers how the extension of passing off in the UK to include persona rights impacts the dispute resolution and transactional spheres involved in the commercialisation of persona. It compares the industry landscape to that of the US where the right of publicity has been recognised since 1953 and has gone as far as to protect 'identity'. The book argues that nonlegal factors significantly impact the commercialisation of persona across the jurisdictions and interact with the law to encourage permission-based behaviours. However, there remains a divergence in the dispute resolution sphere. Anyone who is interested in the multi-million dollar business of celebrities as assets will benefit from this book.

Commercialising Celebrity Persona

Author: Emma Perot

Publisher: Bloomsbury Publishing

Published: 2023-09-07

Total Pages: 245

ISBN-13: 1509966102

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The Commercial Appropriation of Fame

Author: David Tan

Publisher: Cambridge University Press

Published: 2017-04-20

Total Pages: 341

ISBN-13: 1108184103

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Celebrities can sell anything from cars to clothing, and we are constantly fascinated by their influence over our lifestyle choices. This book makes an important contribution to legal scholarship about the laws governing the commercial appropriation of fame. Exploring the right of publicity in the US and the passing off action in the UK and Australia, David Tan demonstrates how an appreciation of the production, circulation and consumption of fame can be incorporated into a pragmatic framework to further the understanding of the laws protecting the commercial value of the celebrity personality. Using contemporary examples such as social media and appropriation art, Tan shows how present challenges for the law may be addressed using this cultural framework. This book will be of interest to intellectual property law academics, judges, practitioners and students in the US and common law jurisdictions, as well as those in the field of cultural studies.

The Soul of Creativity

Author: Roberta Kwall

Publisher: Stanford University Press

Published: 2010

Total Pages: 272

ISBN-13: 0804756430

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This book explores human creativity to illustrate how the legal system can protect a wide variety of authors from attribution failures and other assaults to the intended messages of their works.

High Visibility

Author: Irving J. Rein

Publisher: McGraw-Hill Companies

Published: 1997

Total Pages: 376

ISBN-13:

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High Visibility is the ground-breaking book that describes and explains the whole new industry that has evolved to help you - as a professional - achieve this much-sought-after celebrity.

Disassembling the Celebrity Figure

Author: Jackie Raphael

Publisher: BRILL

Published: 2018-04-03

Total Pages: 251

ISBN-13: 900436532X

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Disassembling the Celebrity Figure: Credibility and the Incredible explores the construction of celebrity brands, articulating consumers’ dependence on the perceived authenticity these brands portray. It examines this authenticity through an exploration of fandom, media representation, branding and celebrity deaths.

Celebrity Endorsement in Advertising - Do Celebrities Promise Something Wrong?

Author: Romina Müller

Publisher: GRIN Verlag

Published: 2011-12-16

Total Pages: 9

ISBN-13: 3656084009

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Essay from the year 2011 in the subject Communications - Ethics in the Media, grade: 90/96, Lindenwood University, language: English, abstract: In a capitalistic society, it is all about selling. Times are over when there was only one brand to buy. Nowadays, companies have to fight for attention for their products. A price war has emerged, and commercials are a part of it. Advertising agencies shoot for different solutions to market their products. One of these options is using celebrities to endorse cosmetics, beverages, fashion, and much more. The goal hereby is as follows: If a celebrity—whom some people regard as a superior individual—uses a product, it has to be good for everybody else. Hence, consumers will buy. The issue with this is that people believe celebrities, no matter what. Some still think that celebrities know more about life and what products to choose than the average person. Companies do not mind, because their use of celebrities boosts their sales. So is it ethical for a company to use a celebrity’s image to sell products, whether favorable or not, and to sometimes bend the truth by doing so?

Celebrity and Mediated Social Connections

Author: Neil M. Alperstein

Publisher: Springer

Published: 2019-05-16

Total Pages: 256

ISBN-13: 3030179028

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Celebrity and Mediated Social Connections is a critical examination of the multiple realities of the mediated culture we traverse, extending from our imaginary inner worlds to the imagined communities of digital media. Chapters explore the dialogic at work when we connect with celebrities and internalize aspects of their personas due to the various social roles they serve within our everyday lives. What might begin as strong identification and internalization within our imaginary worlds, in this digital age, sometimes seeps out as we connect to celebrities, their fans, friends and followers in ways that were not formerly possible. The book contains topics that range from the degradation of micro-celebrities, the role of celebrities in promoting prescription drugs and their role in contemporary social movements. The common thread that runs through the book presents a mediated world that paradoxically allows if not encourages people to daydream, engage in stream of consciousness thinking and fantasize about celebrities, all while concurrently compelling us to engage in a digitally based objective world. The possibility of interaction on and through digital media intensifies the emotional connection between celebrity and fan. The more personal details one gives up, the closer we feel we become—digital intimacy based on the excessive self. Digital media entice us to engage and remain tethered to technology, staying continuously connected so as not to miss the latest post or meme. To suggest we should build a proverbial wall between the two—imaginary and objective worlds—runs counter to the reality of an always on, always connected culture in which we presently live.

Understanding Celebrity

Author: Graeme Turner

Publisher: SAGE

Published: 2013-10-22

Total Pages: 283

ISBN-13: 1446292711

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"An outstanding achievement... Graeme Turner writes with power and persuasion, and brilliantly explores what it is about celebrity today that should concern us all" - Sean Redmond, Deakin University "A key touchstone for celebrity studies. Turner thoughtfully illuminates the variety of production and consumption practices through which celebrity circulates today, whilst remaining sensitive to the complexity of power relations in play. An essential read for students and scholars in the field" - Sue Holmes, University of East Anglia "Cements Turner’s status as the most important figure in celebrity studies... Turner’s gaze fixes on developments in digital, social and global mediascapes, drawing media and celebrity studies into complex critical, political and cultural debates in his indomitable style" - James Bennett, Royal Holloway, University of London "An extraordinary synthesis of research and theory... Understanding Celebrity remains the go-to text of celebrity studies" - Joshua Gamsom, University of San Francisco Where does the production of celebrity end and its consumption begin? Platforms such as Facebook, Twitter, YouTube and reality TV allow us a previously unimagined engagement with the manufactured ′persona′ of celebrity. Understanding Celebrity has become the go-to text for understanding the connection between the production and consumption of this ′persona′. The long-awaited second edition assesses the changing nature of this pivotal relationship in celebrity studies. The book: Explains how social media is key in establishing an online presence for celebrities Critically analyses the changing nature of fan culture within the online environment Delves into a richer and more detailed account of the history of celebrity Examines in greater depth the increased role of reality TV Incorporates recent contributions from feminist scholars to the field Enriched with new examples drawn from popular culture, this is a contemporary and incisive look at celebrity studies. Understanding Celebrity is not only an essential text, but a stimulating read for students studying celebrity and popular culture across media studies, cultural studies and sociology.

Fame 101

Author: Jay Jessup

Publisher: Sutton Hart Press

Published: 2010

Total Pages: 0

ISBN-13: 9780981988832

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"Create, expand, and monetize your own compelling personal brand. Fame 101 is your roadmap to rise above the clutter, get very visible, and cash in on the results"--Cover, p. [4].