Commercial Dance

Commercial Dance PDF

Author: Anthony R. Trahearn

Publisher: Taylor & Francis

Published: 2023-09-29

Total Pages: 279

ISBN-13: 1000952401

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This is an exploration of the vital and rapidly evolving world of Commercial Dance, tracing the evolution and merging of Hip-Hop, Club and Jazz dance styles from the music videos of the early 1980s, to today's huge influence on pop music and dance in a multi-media culture. Chapters including ‘Iconic Moments’ and ‘Main Movers’ contextualise and analyse culturally significant works and choreographers. With direct contributions from an international array of industry leading dancers, choreographers and creatives - including JaQuel Knight (Beyonce’s choreographer), Rich + Tone Talauega (Madonna & Michael Jackson collaborators), Rebbi Rosie (Rihanna’s dancer), Dean Lee (Janet Jackson’s choreographer) and Kiel Tutin (BLACKPINK’s choreographer) - this book shines a light on the creatives in the Commercial Dance industry who have made significant impacts, not just on the world of dance but on popular culture itself. Chapters discussing dance history, copyright law, inclusivity and dance class culture as well as additional contributions from dance scholars enable this book to give credence to Commercial Dance as a legitimate academic area of study. This is a complete and comprehensive textbook for all dance students at any level of study on college, university or conservatory courses.

Beyond the Screen

Beyond the Screen PDF

Author: Marta Braun

Publisher: Indiana University Press

Published: 2012-08-22

Total Pages: 346

ISBN-13: 0861969138

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This scholarly anthology presents a new framework for understanding early cinema through its usage outside the realm of entertainment. From its earliest origins until the beginning of the twentieth century, cinema provided widespread access to remote parts of the globe and immediate reports on important events. Reaching beyond the nickelodeon theatres, cinema became part of numerous institutions, from churches and schools to department stores and charitable organizations. Then, in 1915, the Supreme Court declared moviemaking a “busines, pure and simple,” entrenching the film industry’s role as a producer of “harmless entertainment.” In Beyond the Screen, contributors shed light on how pre-1915 cinema defined itself through institutional interconnections and publics interested in science, education, religious uplift, labor organizing, and more.

Consuming Dance

Consuming Dance PDF

Author: Colleen T. Dunagan

Publisher: Oxford University Press

Published: 2018-05-04

Total Pages: 272

ISBN-13: 0190491396

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Dance in TV advertisements has long been familiar to Americans as a silhouette dancing against a colored screen, exhibiting moves from air guitar to breakdance tricks, all in service of selling the latest Apple product. But as author Colleen T. Dunagan shows in Consuming Dance, the advertising industry used dance to market items long before iPods. In this book, Dunagan lays out a comprehensive history and analysis of dance commercials to demonstrate the ways in which the form articulates with, informs, and reflects U.S. culture. In doing so, she examines dance commercials as cultural products, looking at the ways in which dance engages with television, film, and advertising in the production of cultural meaning. Throughout the book, Dunagan interweaves semiotics, choreographic analysis, cultural studies, and critical theory in an examination of contemporary dance commercials while placing the analysis within a historical context. She draws upon connections between individual dance-commercials and the discursive and production histories to provide a thorough look into brand identity and advertising's role in constructing social identities.

The March of Spare Time

The March of Spare Time PDF

Author: Susan Currell

Publisher: University of Pennsylvania Press

Published: 2010

Total Pages: 245

ISBN-13: 0812221257

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In The March of Spare Time, Susan Currell explores how and why leisure became an object of such intense interest, concern, and surveillance during the Great Depression. As Americans experienced record high levels of unemployment, leisure was thought by reformers, policy makers, social scientists, physicians, labor unions, and even artists to be both a cause of and a solution to society's most entrenched ills. Of all the problems that faced America in the 1930s, only leisure seemed to offer a panacea for the rest. The problem centered on divided opinions over what constituted proper versus improper use of leisure time. On the one hand, sociologists and reformers excoriated as improper such leisure activities as gambling, loafing, and drinking. On the other, the Works Progress Administration and the newly professionalized recreation experts promoted proper leisure activities such as reading, sports, and arts and crafts. Such attention gave rise to new ideas about how Americans should spend their free time to better themselves and their nation. These ideas were propagated in social science publications and proliferated into the wider cultural sphere. Films, fiction, and radio also engaged with new ideas about leisure, more extensively than has previously been recognized. In examining this wide spectrum of opinion, Currell offers the first full-scale account of the fears and hopes surrounding leisure in the 1930s, one that will be an important addition to the cultural history of the period.

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