Selling the Air

Selling the Air PDF

Author: Thomas Streeter

Publisher: University of Chicago Press

Published: 2011-04-15

Total Pages: 354

ISBN-13: 0226777294

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In this interdisciplinary study of the laws and policies associated with commercial radio and television, Thomas Streeter reverses the usual take on broadcasting and markets by showing that government regulation creates rather than intervenes in the market. Analyzing the processes by which commercial media are organized, Streeter asks how it is possible to take the practice of broadcasting—the reproduction of disembodied sounds and pictures for dissemination to vast unseen audiences—and constitute it as something that can be bought, owned, and sold. With an impressive command of broadcast history, as well as critical and cultural studies of the media, Streeter shows that liberal marketplace principles—ideas of individuality, property, public interest, and markets—have come into contradiction with themselves. Commercial broadcasting is dependent on government privileges, and Streeter provides a searching critique of the political choices of corporate liberalism that shape our landscape of cultural property and electronic intangibles.

This Business of Broadcasting

This Business of Broadcasting PDF

Author: Leonard Mogel

Publisher: Leonard Mogel

Published: 2004

Total Pages: 356

ISBN-13: 9780823077304

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This guide provides industry background and career advice in a three-part arrangement. The first, on television, covers organizational structures within the networks and stations, programming, syndication, new technology, and the structures of cable television. The second part, on radio, focuses programming formats, advertising formats, advertising

The Broadcast Century and Beyond

The Broadcast Century and Beyond PDF

Author: Robert L Hilliard

Publisher: CRC Press

Published: 2012-10-02

Total Pages: 389

ISBN-13: 1136027386

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The Broadcast Century and Beyond is a popular history of the most influential and innovative industry of the century. The story of broadcasting is told in a direct and informal style, blending personal insight and authoritative scholarship to fully capture the many facets of this dynamic industry. The book vividly depicts the events, people, programs, and companies that made television and radio dominant forms of communication. The latest edition includes coverage of all the technologies that have emerged over the past decade and discusses the profound impact they have had on the broadcasting industry in political, social, and economic spheres. "Broadcasting as a whole has been completely revolutionized with the advent of YouTube, podcasting, iphones, etc, and the authors show how this closing of world-wide broadcasting channels affects the industry.

Head's Broadcasting in America

Head's Broadcasting in America PDF

Author: Michael A. McGregor

Publisher: Routledge

Published: 2016-01-08

Total Pages: 692

ISBN-13: 1317347927

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This book documents the dramatic changes in the field of electronic media in the past decade and provides informed insights in the exciting, and changes yet to come. It examines the transition in broadcasting from analog to digital transmission and the changing business models of electronic media.

Minority Broadcast Ownership

Minority Broadcast Ownership PDF

Author: Gregory Lewis Rohde

Publisher: Nova Publishers

Published: 2002

Total Pages: 106

ISBN-13: 9781590334386

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This book presents information on minority commercial radio and television ownership in the United States. It reviews the history of such ownership and the role of viewpoint diversity in a changing industry. It also continues the data collection efforts, examining the current status of minority commercial broadcast ownership.

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