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Author: David Hornung
Publisher: Laurence King Publishing
Published: 2005
Total Pages: 172
ISBN-13: 9781856694193
DOWNLOAD EBOOK →Demystifying its subject for professionals and students alike, this title inspires confidence in colour's application to graphic design, illustration, painting, textile art, and textile design.
Author: David Hornung
Publisher: Laurence King Publishing
Published: 2020-08-24
Total Pages: 160
ISBN-13: 1529424534
DOWNLOAD EBOOK →A chronicle of the key ideas that have shaped the commercials we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight into an ever-changing and fast-moving business. Arranged broadly chronologically, the book looks at the overnight revolutions, the flashes of inspiration, and the long-term evolutions that have shaped the industry. Author Simon Veksner guides us through the key ideas behind these changes, from the development of the first advertising formats and the history of branding, to the creative revolutions of the 1960s and the digital age. Looking forward, the book considers the most recent thinking in reaching new audiences, including the rise of neuromarketing and the latest behavioral economics. Illustrated with hundreds of examples of adverts and explaining their power to grab our attention, the book is an absorbing guide to a turbulent industry.
Author: Roy S. Berns
Publisher: John Wiley & Sons
Published: 2019-04-09
Total Pages: 272
ISBN-13: 1119367220
DOWNLOAD EBOOK →This book offers detailed coverage of color, colorants, the coloring of materials, and reproducing the color of materials through imaging. It combines the clarity and ease of earlier editions with significant updates about the advancement in color theory and technology. Provides guidance for how to use color measurement instrumentation, make a visual assessment, set a visual tolerance, and select a formulation Supplements material with numerical examples, graphs, and illustrations that clarify and explain complex subjects Expands coverage of topics including spatial vision, solid-state lighting, cameras and spectrophotometers, and translucent materials
Author: David Hornung
Publisher: McGraw-Hill Education
Published: 2004-07-28
Total Pages: 168
ISBN-13: 9780073023052
DOWNLOAD EBOOK →This new text connects color theory with its practical application in two-dimensional visual disciplines--graphic design, illustration, painting, textile art, and textile design. Fundamental color concepts are explored in a series of sixteen painted studies that guide students through a variety of color experiences. The lesson sequence moves logically from basic structural concepts, through experiments with color applications, to scenarios that facilitate color unity and expression.
Author: Richard J. D. Tilley
Publisher: John Wiley & Sons
Published: 2020-03-09
Total Pages: 608
ISBN-13: 1119554691
DOWNLOAD EBOOK →The updated third edition of the only textbook on colour The revised third edition of Colour and the Optical Properties of Materials focuses on the ways that colour is produced, both in the natural world and in a wide range of applications. The expert author offers an introduction to the science underlying colour and optics and explores many of the most recent applications. The text is divided into three main sections: behaviour of light in homogeneous media, which can largely be explained by classical wave optics; the way in which light interacts with atoms or molecules, which must be explained mainly in terms of photons; and the interaction of light with insulators, semiconductors and metals, in which the band structure notions are of primary concern. The updated third edition retains the proven concepts outlined in the previous editions and contains information on the significant developments in the field with many figures redrawn and new material added. The text contains new or extended sections on photonic crystals, holograms, flat lenses, super-resolution optical microscopy and modern display technologies. This important book: Offers and introduction to the science that underlies the everyday concept of colour Reviews the cross disciplinary subjects of physics, chemistry, biology and materials science, to link light, colour and perception Includes information on many modern applications, such as the numerous different colour displays now available, optical amplifiers lasers, super-resolution optical microscopy and lighting including LEDs and OLEDs Contains new sections on photonic crystals, holograms, flat lenses, super-resolution optical microscopy and display technologies Presents many worked examples, with problems and exercises at the end of each chapter Written for students in materials science, physics, chemistry and the biological sciences, the third edition of Colour and The Optical Properties of Materials covers the basic science of the topic and has been thoroughly updated to include recent advances in the field.
Author: Edith Anderson Feisner
Publisher: A&C Black
Published: 2013-11-21
Total Pages: 296
ISBN-13: 1609015312
DOWNLOAD EBOOK →Color Studies is a complete introduction to color theory and application for students in a broad range of design disciplines.
Author: Mark D. Fairchild
Publisher: John Wiley & Sons
Published: 2013-06-07
Total Pages: 485
ISBN-13: 1118653106
DOWNLOAD EBOOK →The essential resource for readers needing to understand visual perception and for those trying to produce, reproduce and measure color appearance in various applications such as imaging, entertainment, materials, design, architecture and lighting. This book builds upon the success of previous editions, and will continue to serve the needs of those professionals working in the field to solve practical problems or looking for background for on-going research projects. It would also act as a good course text for senior undergraduates and postgraduates studying color science. The 3rd Edition of Color Appearance Models contains numerous new and expanded sections providing an updated review of color appearance and includes many of the most widely used models to date, ensuring its continued success as the comprehensive resource on color appearance models. Key features: Presents the fundamental concepts and phenomena of color appearance (what objects look like in typical viewing situations) and practical techniques to measure, model and predict those appearances. Includes the clear explanation of fundamental concepts that makes the implementation of mathematical models very easy to understand. Explains many different types of models, and offers a clear context for the models, their use, and future directions in the field.
Author: Stephen Pentak
Publisher: Cengage Learning
Published: 2004
Total Pages: 0
ISBN-13: 9780534613891
DOWNLOAD EBOOK →A guide to color theory and application for the beginning student, COLOR BASICS provides a versatile reference for art students. With a modular, two-page spread format, COLOR BASICS uses strong visual examples from art and design and the natural world.
Author: D. Phillip Sponenberg
Publisher: John Wiley & Sons
Published: 2017-05-30
Total Pages: 352
ISBN-13: 1119130603
DOWNLOAD EBOOK →Equine Color Genetics, Fourth Edition presents a detailed examination of the color variation in horses and donkeys and the genetic mechanisms that produce color variations. Thoroughly covers the basic colors in horses, including bay, chestnut, black, and brown Details the genetic basis of the colors built from the basic coat color, including dilutions and white patterning Provides an explanation of genetic mechanisms that determine coat color Presents a thorough revision and update, including new advances in molecular genetics, biochemistry, molecular mechanisms, genetic loci, coat colors before domestication, and more Offers a new introduction describing the principles of genetics and genomics research to help outline how knowledge is discovered and to assist the reader in understanding concepts covered in the book
Author: Geoff Dyer
Publisher: Graywolf Press
Published: 2014-05-20
Total Pages: 250
ISBN-13: 1555970907
DOWNLOAD EBOOK →The first novel, in revised form, from "possibly the best living writer in Britain" (The Daily Telegraph) In The Colour of Memory, six friends plot a nomadic course through their mid-twenties as they scratch out an existence in near-destitute conditions in 1980s South London. They while away their hours drinking cheap beer, landing jobs and quickly squandering them, smoking weed, dodging muggings, listening to Coltrane, finding and losing a facsimile of love, collecting unemployment, and discussing politics in the way of the besotted young—as if they were employed only by the lives they chose. In his vivid evocation of council flats and pubs, of a life lived in the teeth of romantic ideals, Geoff Dyer provides a shockingly relevant snapshot of a different Lost Generation.
