Collaborative Destination Marketing Through Trade Shows - A Study Of Kerala Travel Mart
Author: Dr. Shobha Menon Dr. Manoj Edward
Publisher: Archers & Elevators Publishing House
Published:
Total Pages:
ISBN-13: 9388805755
DOWNLOAD EBOOK →Lanterna Rally
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Destination Marketing
Author: Steven Pike
Publisher: Routledge
Published: 2012-08-06
Total Pages: 423
ISBN-13: 1136002669
DOWNLOAD EBOOK →The tourism market is fiercely competitive. No other market place has as many brands competing for attention, and yet only a handful of countries account for 75% of the world’s visitor arrivals. The other 200 or so are left to fight for a share of the remaining 25%. Therefore, destination marketers at city, state and national levels have arguably, a far more challenging role than other services or consumer goods marketers. Destination Marketing: an integrated marketing communication approach focuses on the five core tenets of integrated marketing communications. These embody both the opportunities and challenges facing Destination Marketing Organisations (DMOs), and are: 1. Profitable customer relationships; 2. Enhancing stakeholder relationships; 3. Cross-functional processes; 4. Stimulating purposeful dialogue with customers; and 5. Generating message synergy The author seeks to provide a rationale for DMOs; to develop a structure, roles and goals of DMOs; to examine the key challenges and constraints facing DMOs; to impart a destination branding process; to develop a philosophy of integrated marketing communications; to lead the emergence of visitor and stakeholder relationship management; and to set forth options for performance measurement.
Tourism Marketing
Author: Alan Fyall
Publisher: Channel View Publications
Published: 2005
Total Pages: 406
ISBN-13: 9781873150894
DOWNLOAD EBOOK →This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter- organisational collaboration.
Tourism Destination Marketing
Author: Youcheng Wang
Publisher: Cab International
Published: 2015-07-30
Total Pages: 256
ISBN-13: 9781845936563
DOWNLOAD EBOOK →Destination marketing requires businesses in a geographically limited area to work together to create greater levels of awareness of the destination. This book provides a holistic and systematic view of the collaborative strategies and processes with a focus on capacity and competence building for tourism organizations and destinations within an increasingly competitive marketing context. This book introduces the concept of collaboration and strategic networks as a destination marketing strategy. The book also provides valuable insights and guidelines into the process of strategic networking, while evidence from case studies has been integrated to support and enhance the strategies proposed. The book's systematic approach of combining theoretical/conceptual framework with practical industry implications makes the concepts easy to understand and implement in the business world.
Annual Report
Author: India. Ministry of Tourism
Publisher:
Published: 2006
Total Pages: 188
ISBN-13:
DOWNLOAD EBOOK →Sustainable and Collaborative Tourism in a Digital World
Author: Alain Decrop
Publisher:
Published: 2020-12
Total Pages: 256
ISBN-13: 9781911635765
DOWNLOAD EBOOK →This book features a selection of the best papers presented during the 8th ATMC (Advances in Tourism Marketing Conference) of 2019. With contributions from internationally regarded academic experts, this edited collection addresses two major challenges for the tourism industry. Firstly, the criticism that tourism marketing is exploitative and fuels hedonistic consumerism. This volume seeks to illustrate that marketing skills and techniques can also be used for the good purposes, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to transform tourist unsustainable behaviours. The contributions in this volume present theories, methods and results for enhancing such techniques for more sustainable marketing.Secondly, the challenge of new and growing collaborative business models, with champions as Airbnb or Uber, that are often presented as more sustainable than traditional ones, as they empower ordinary people and promote the shared use of resources. This volume explores how sharing practices in business raises new social challenges and the ethical questions that arise as a consequence.Sustainable and Collaborative Tourism in a Digital World offers discussion and insights from some of the world experts in the area as to how tourism marketing can evolve and advance to rise-up to these new challenges and opportunities.Part of the Advances in Tourism Marketing Series - a series of cutting-edge research-informed edited books that introduce the reader to a range of contemporary marketing phenomena in the domain of travel and tourism. Series editors: Alan Fyall, UCF, USA, Metin Kozak, Dokuz Eylul University, Turkey and Antónia Correia, Universidade do Algarve, Portugal.
Documentation Update: 15 June 2002
Bulletin of the Atomic Scientists
Author:
Publisher:
Published: 1970-06
Total Pages: 116
ISBN-13:
DOWNLOAD EBOOK →The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.
Destination Branding
Author: Nigel Morgan
Publisher: Routledge
Published: 2007-06-07
Total Pages: 327
ISBN-13: 1136411100
DOWNLOAD EBOOK →In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.
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