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Author: K. Dinnie
Publisher: Springer
Published: 2010-12-03
Total Pages: 239
ISBN-13: 0230294790
DOWNLOAD EBOOK →The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.
Author: Bill Baker
Publisher: Destination Branding Book
Published: 2007
Total Pages: 196
ISBN-13: 9780979707605
DOWNLOAD EBOOK →This primer demystifies branding, demonstrates how to reveal a destination brand, and provides real world examples, as well as affordable, proven tools, templates and checklists to help breathe life into a small city brand.
Author: Alberto Vanolo
Publisher: Taylor & Francis
Published: 2017-02-03
Total Pages: 208
ISBN-13: 131733776X
DOWNLOAD EBOOK →Since the 1990s, city branding has become a key factor in urban development policies. Cities all over the world take specific actions to manipulate the imagery and the perceptions of places, both in the eyes of the inhabitants and in those of potential tourists, investors, users and consumers. City Branding: The Ghostly Politics of Representation in Globalising Cities explores different sides of place branding policies. The construction and the manipulation of urban images triggers a complex politics of representation, modifying the visibility and the invisibility of spaces, subjects, problems and discourses. In this sense, urban branding is not an innocent tool; this book aims to investigate and reflect on the ideas of urban life, the political unconscious, the affective geographies and the imaginaries of power constructed and reproduced through urban branding. This book situates city branding within different geographical contexts and ‘ordinary’ cities, demonstrated through a number of international case studies. In order to map and contextualise the variety of urban imaginaries involved, author Alberto Vanolo incorporates conceptual tools from cultural studies and the embrace of an explicitly post-colonial perspective. This critical analysis of current place branding strategy is an essential reference for the study of city marketing.
Author: Ari-Veikko Anttiroiko
Publisher: Routledge
Published: 2014-02-24
Total Pages: 221
ISBN-13: 1135129894
DOWNLOAD EBOOK →Globalization affects urban communities in many ways. One of its manifestations is increased intercity competition, which compels cities to increase their attractiveness in terms of capital, entrepreneurship, information, expertise and consumption. This competition takes place in an asymmetric field, with cities trying to find the best possible ways of using their natural and created assets, the latter including a naturally evolving reputation or consciously developed competitive identity or brand. The Political Economy of City Branding discusses this phenomenon from the perspective of numerous post-industrial cities in North America, Europe, East Asia and Australasia. Special attention is given to local economic development policy and industrial profiling, and global city rankings are used to provide empirical evidence for cities’ characteristics and positions in the global urban hierarchy. On top of this, social and urban challenges such as creative class struggle are also discussed. The core message of the book is that cities should apply the tools of city branding in their industrial promotion and specialization, but at the same time take into account the special nature of their urban communities and be open and inclusive in their brand policies in order to ensure optimal results. This book will be of interest to scholars and practitioners working in the areas of local economic development, urban planning, public management, and branding.
Author: Waldemar Cudny
Publisher: Routledge
Published: 2019-04-15
Total Pages: 186
ISBN-13: 1351041924
DOWNLOAD EBOOK →This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with strategic management of urban territories and highlights various types of development strategies that seek to encourage socio-economic development, growth and city branding, particularly within the tourism industry. It examines the rules and methods for analysing the current branding of a city and how new branding and promotion strategies are created. Through a range of international examples the book considers the missions, aims and implementation of branding strategies and the importance of monitoring and controlling procedures. The first part of the book provides theoretical context, followed by a detailed exploration of the promotional and branding strategy prepared for the city of Tomaszów Mazowiecki in Poland. This book provides the reader with theoretical and practical insights on city branding and will appeal to scholars and students in urban studies, geography, tourism, management and economics.
Author: Miriam Greenberg
Publisher: Routledge
Published: 2009-09-10
Total Pages: 411
ISBN-13: 1135919119
DOWNLOAD EBOOK →Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of "image" in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives.
Author: John Heeley
Publisher: Goodfellow Publishers Ltd
Published: 2011-04-30
Total Pages: 31
ISBN-13: 1906884358
DOWNLOAD EBOOK →Part of the Contemporary Review Series. Contemporary Tourism Reviews will provide you with critical, state-of-the-art surveys of all of the major areas of tourism study to people who are coming to a topic for the first time. Written by leading thinkers and academics in the field they provide flexible, current and topical information as an instant download.
Author: Julia Nevárez
Publisher: Springer Nature
Published: 2020-12-04
Total Pages: 111
ISBN-13: 3030579654
DOWNLOAD EBOOK →This book examines the role, history and function of public libraries in contemporary societies as motors that drive development. It analyses through case studies, how contemporary libraries have been redesigned to offer a new kind of public space while also reshaping neglected areas in cities. Broadly understood the book seeks to comprehend contemporary library design, urban development and the revitalization of specific urban areas. Important and world famous architects – star-architects – have designed signature architecture in the contemporary libraries selected for this volume. The examples to be showcased in the book include the main Seattle Public Library, Salt Lake City Public Library, New York Public Library, Spain Library Medellin, Colombia, Halifax Central Library Nova Scotia, Canada and Library of Alexandria in Egypt to offer examples of what constitute the approach to libraries and urban development in many cities around the world nowadays. Data in the form of interviews to library directors, librarians and users, tours of libraries, visual documentation and archival research have been collected for most public libraries included as case studies for the book. The impulse to archive has been framed and understood in the literature as a modern desire to control fleeting reality. Libraries as such respond to this desire by collecting, storing and circulating resources (books and other kinds of media). But more recently there has been an emphasis on the public character of library spaces in which people gather not only to obtain information and read by themselves but also to experience the very urban quality of proximity to others in more informal and less structured environments as public space. Community events characterize the programming of all the libraries included in the book. The design of these new libraries fit into urban development initiatives where libraries – like other iconic cultural spaces of cities – become central components to market cities for the consumption of culture. Libraries become sites to be visited and explored by tourists while providing services for residents. They are also machines to accelerate urban development especially in areas previously neglected by development.
Author: Viktoria Schoja
Publisher: Anchor Academic Publishing
Published: 2016-03-14
Total Pages: 21
ISBN-13: 3960675208
DOWNLOAD EBOOK →City branding is a contemporary issue which is getting more important continuously as the competition between cities is growing. It helps to make a place desirable as a business location, tourist destination or a place to live. As Kavaratzis states, “The beginning lies in the realization that all encounters with the city take place through perceptions and images”. According to Charles Wrench, “anything for which you can construct a mental inventory is a brand”. People connect brands of cities with certain historical aspects. Over time, cities have developed their unique reputation and converted more and more into own brands, due to globalization. City branding is comparable with product branding, where products and services with a strong brand can be sold easier, attracting people and investment compared to the poor branded. While some cities have prospered over the years, others have suffered. Furthermore every city has to compete against other city for its share of the world’s consumers, tourists, businesses, investment, talents, respect and attention on the international level. The objectives of this assignment is to examine how to brand a city properly and to understand the essential steps for implementing a significant brand strategy. For a better understanding of the approach, an anonymous online primary research was done in December 2013, to reflect and explain individual methods. The questions from this result can be founded in the appendix. Additionally one successful branded and one less successful branded city will be discussed.
Author: Haiyan Lu
Publisher: Taylor & Francis
Published: 2024-07-31
Total Pages: 165
ISBN-13: 1040103006
DOWNLOAD EBOOK →This book introduces a comprehensive conceptual framework which examines the impact of ecological modernization on city branding, using Chinese megacity regions as examples. Focusing on city branding efforts led by local governments, it delves into practices driven by vertical inspiration, horizontal imitation, and self-reflection. It explores the influence of ecological modernization on different aspects of city branding, such as the branding process, strategy, and governance. The book also compares how ecological modernization affects city branding in terms of local government promotion and individual perceptions. Lastly, it scrutinizes city images associated with ecological modernization initiatives in symbolic urban projects, shedding light on implementation barriers from the perspective of policy network theory. This book will be of huge interest to students and scholars of Chinese urban and environmental studies, urban geography and urban sociology. It will also appeal to policy-makers, practitioners and private companies working in the fields of place promotion, city marketing and branding.
