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Cinematic Articulation in Motion Graphics

Author: Michael Betancourt

Publisher: CRC Press

Published: 2021-09-16

Total Pages: 219

ISBN-13: 1000438449

This book develops a critical and theoretical approach to the semiotics of motion pictures as they are applied to a broader range of constructions than traditional commercial narrative productions. This interdisciplinary approach begins with the problems posed by motion perception to develop a model of cinematic interpretation that includes both narrative and non-narrative types of productions. Contrasting traditional theatrical projection and varieties of new media, this book integrates analyses of title sequences, music videos, and visual effects with discussions on classic and avant-garde films. It further explores the intersection between formative audio-visual cues identified by viewers and how viewers’ desires direct engagement with the motion picture to present a framework for understanding cinematic articulation. This new theoretical model incorporates much of what was neglected and gives greater prominence to formerly critical marginal productions by showing the fundamental connections that link all moving imagery and animated text, whether it tells a story or not. This insightful work will appeal to students and academics in film and media studies.

Ideologies of the Real in Title Sequences, Motion Graphics and Cinema

Author: Michael Betancourt

Publisher: Routledge

Published: 2019-08-13

Total Pages: 273

ISBN-13: 0429534302

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This book explores the question of realism in motion pictures. Specifically, it explores how understanding the role of realism in the history of title sequences in film can illuminate discussions raised by the advent of digital cinema. Ideologies of the Real in Title Sequences, Motion Graphics and Cinema fills a critical and theoretical void in the existing literature on motion graphics. Developed from careful analysis of André Bazin, Stanley Cavell, and Giles Deleuze’s approaches to cinematic realism, this analysis uses title sequences to engage the interface between narrative and non-narrative media to consider cinematic realism in depth through highly detailed close readings of the title sequences for Bullitt (1968), Kolchak: The Night Stalker (1974), The Number 23 (2007), The Kingdom (2008), Blade Runner: 2049 (2017) and the James Bond films. From this critique, author Michael Betancourt develops a modal approach to cinematic realism where ontology is irrelevant to indexicality. His analysis shows the continuity between historical analogue film and contemporary digital motion pictures by developing a framework for rethinking how realism shapes interpretation.

Typography and Motion Graphics: The 'Reading-Image'

Author: Michael Betancourt

Publisher: Routledge

Published: 2018-11-20

Total Pages: 156

ISBN-13: 0429627831

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In his latest book, Michael Betancourt explores the nature and role of typography in motion graphics as a way to consider its distinction from static design, using the concept of the ‘reading-image’ to model the ways that motion typography dramatizes the process of reading and audience recognition of language on-screen. Using both classic and contemporary title sequences—including The Man With the Golden Arm (1955), Alien (1979), Flubber (1998), Six Feet Under (2001), The Number 23 (2007) and Scott Pilgrim vs. The World (2010)—Betancourt develops an argument about what distinguishes motion graphics from graphic design. Moving beyond title sequences, Betancourt also analyzes moving or kinetic typography in logo designs, commercials, film trailers, and information graphics, offering a striking theoretical model for understanding typography in media.

Motion Graphics

Author: Steve Curran

Publisher: Rockport Publishers

Published: 2001

Total Pages: 181

ISBN-13: 1564968383

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The process of animated graphic design for film and broadcast is featured here, with stills of animated sequences along with narrative from the designers, discussing the design process and their design innovations.

African American Female Leadership in Major Motion Pictures

Author: Tracy L.F. Worley

Publisher: Taylor & Francis

Published: 2024-02-09

Total Pages: 87

ISBN-13: 1040011969

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This book explores the factors contributing to the under-representation of African American female directors in mainstream cinema leadership. It also unmasks the potential strategies African American female film directors might pursue to reduce this inequity. Author Tracy L. F. Worley draws on research around ethics to conclude that there are specific consequences of the male gaze on women in cinema leadership, especially African American female directors of box office cinema. Combining extensive analysis of ethics and ethical stance relative to the motion picture industry with perspectives from working African American female directors, the text discusses the ethical considerations and historical inequities, including the male gaze, and uses those findings to define how the inequities can be opportunities. The efficacy model for cinematic leadership is presented as a mechanism for viewing obstacles through the lenses of gender, ethnicity, and culture so they become drivers for African American women to achieve success. Ideal for students of directing and filmmaking, as well as aspiring professional filmmakers wishing to gain a better understanding of the industry as it stands today.

A Short Guide to Writing About Motion Graphics

Author: Michael Betancourt

Publisher: Wildside Press LLC

Published: 2020-04-20

Total Pages: 132

ISBN-13: 1479450243

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"A Short Guide to Writing About Motion Graphics" is the one essential textbook for any student writing critically about non-narrative motion pictures. This book explains in accessible language what research is for and how to use it when writing critical examinations of motion pictures that do not tell stories. Explained using clear examples taken from published writing, this book shows how to approach a writing assignment from beginning to completion, covering such topics as "The Purpose of Research," "How to Create and Use a Close Reading," "The Relationship Between Writing and Revision," and "Common Problems and Their Solutions." This book is an essential guide for any student writing about motion graphics. The process it presents has one simple goal: writing clearly for publication.

Design in Motion

Author: Penny Hilton

Publisher: Bloomsbury Publishing

Published: 2020-02-13

Total Pages: 281

ISBN-13: 1350025534

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With an abundance of information on how to create motion graphics already available, Design in Motion focuses on the why of moving image and less about the how. By unpacking the reasons behind screen designer's production choices, each chapter deconstructs examples of motion graphics by drawing on case studies of both familiar examples from contemporary cinema and unseen work from postgraduate motion graphic designers. It examines the value of image, text, motion, camera and transitions, explaining in detail why some methods work, while others fail. Whether you work in info-graphics, documentary or design, this book is structured to follow the production process and, together with its multimedia companion website, will be a by-your-side companion to guide you through your next project.

Motion Graphics

Author: Kathleen Ziegler

Publisher:

Published: 2002

Total Pages: 0

ISBN-13: 9780823031412

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This book features many influential designers in broadcast and film motion graphics, and this electrifying showcase exhibits inspiring work from more than thirty-five innovative studios. Choice images from the hottest projects, shown in exciting still sequences, present an overview of creativity in contemporary film and television media. From experimental video and evocative film title sequences to revolutionary TV commercials and high-impact network branding, this book reveals stunning visual effects from around the globe.

Contemporary Challenges in Mediatisation Research

Author: Katarzyna Kopecka-Piech

Publisher: Taylor & Francis

Published: 2023-04-03

Total Pages: 192

ISBN-13: 1000828166

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This book focuses on key challenges related to conducting research on mediatisation, presenting the most current theoretical, empirical, and methodological challenges and problems, addressing ignored and less frequently discussed topics, critical and controversial themes, and defining niches and directions of development in mediatisation. With a focus on the under-representation of certain topics and aspects, as well as methodological, technological, and ethical dilemmas, the chapters consider the main critical objections formulated against mediatisation studies and exchange critical positions. Moving beyond areas of common focus – culture, sport, and religion – to emerging areas of study such as fashion, the military, business, and the environment, the book then offers a critical assessment of the transformation of fields and the relevance of new and dynamic (meta)processes including datafication, counter-mediatisation, and platformisation. Charting new paths of development in mediatisation, this book will be of interest to scholars and students of mediatisation, media studies, media literacy, communication studies, and research methods.

Filmmaking in Academia

Author: Agata Lulkowska

Publisher: Taylor & Francis

Published: 2024-05-01

Total Pages: 130

ISBN-13: 1040042392

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Evaluating the existing position of film as research, Filmmaking in Academia offers clear guidance and practical advice from the planning and conception of research films to the making, evaluation, dissemination and impact of practice-based research. This book aspires to serve as a guide for new and current researchers in screen-based media and creative practice. It seeks to explore the scope, definitions, methodologies, and interdisciplinary (and post-disciplinary) nature of film research projects. Author Agata Lulkowska focuses on how to manage potential challenges when artistic creativity meets research requirements, emphasising how finding the middle ground that serves both purposes often requires redesigning brand-new methodological approaches. Looking specifically at the publication routes for research films, the book highlights current dissemination practices and raises the question of impact throughout to re-contextualise current publication methodologies for practice-based projects. This exciting new work provides key reading for graduate students, academics, and filmmakers looking to move into academia.