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CIM Handbook of Strategic Marketing

Author: Colin Egan

Publisher: Taylor & Francis

Published: 2010-02-17

Total Pages: 299

ISBN-13: 1136359087

The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company's strategic direction. The strategic dimensions of marketing management are emphasised along with the critical importance of matching the company's capabilities with genuinely attractive market sectors. The Handbook's strategic perspective and pragmatic outlook pervade the text and underpin its practical foundations. The rise of global competition and continuous innovation have redefined market structures, reshaped industries and given customers unprecedented value and choice. In this era of customer sovereignty there is a tremendous amount of pressure on organizations to adopt the principles of the marketing concept and to develop a much sharper strategic focus. The CIM Handbook of Strategic Marketing is a reference source to guide effective marketing practice. It provides supportive material for managers and employees who are building their marketing competence by attending training programmes, and includes contributions from leading academics - such as, Peter Doyle, Malcolm McDonald, Nigel Piercy The book amounts to a firm blueprint written by leading marketing thinkers for designing and implementing effective marketing strategies and improving business performance. Colin Egan is Professor of Strategic Management at Leicester Business School. Michael J Thomas is Professor of Marketing at the University of Strathclyde Business School.

The CIM Handbook of Strategic Marketing

Author:

Publisher:

Published: 1998

Total Pages: 290

ISBN-13:

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CIM Coursebook 03/04 Strategic Marketing Management

Author: Helen Meek

Publisher: Routledge

Published: 2012-10-02

Total Pages: 303

ISBN-13: 1136009930

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Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts

CIM Companion

Author: Chartered Institute of Marketing

Publisher: Twayne Publishers

Published: 2002-01-01

Total Pages: 334

ISBN-13: 9780902130883

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The Official CIM Coursebook: Strategic Marketing Decisions 2008-2009

Author: Isobel Doole

Publisher: Routledge

Published: 2012-09-10

Total Pages: 256

ISBN-13: 1136018425

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‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.’ Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing ‘Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.’ Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann’s official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. •The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). •Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. •Past examination papers and examiners’ reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. •Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk

CIM Coursebook 06/07 Strategic Marketing Decisions

Author: Isobel Doole

Publisher: Routledge

Published: 2007-07-11

Total Pages: 319

ISBN-13: 113642055X

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Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course

CIM Coursebook 06/07 Strategic Marketing in practice

Author: Ashok Ranchhod

Publisher: Routledge

Published: 2007-07-11

Total Pages: 383

ISBN-13: 1136420479

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CIM Coursebook 05/06 Strategic Marketing in Practice

Author: Ashok Ranchhod

Publisher: Routledge

Published: 2012-09-10

Total Pages: 257

ISBN-13: 1136019375

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Elsevier/Butterworth-Heinemann’s 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year’s CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: Annotate, customise and create personally tailored notes using the electronic version of the Coursebook Receive regular tutorials on key topics from Marketing Knowledge Search the Coursebook online for easy access to definitions and key concepts Access the glossary for a comprehensive list of marketing terms and their meanings

Strategic Marketing Management, Planning and Control

Author: Paul Fifield

Publisher: Routledge

Published: 1999

Total Pages: 0

ISBN-13: 9780750643597

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Strategic Marketing Management: Planning and Control is specifically developed and written for students studying for the Planning and Control module of the CIM Diploma. This book, as with the others in the series, has been completely revised to match the 1999 syllabus for the CIM qualifications. It is designed to help you pass your professional examinations first time, and give you practical marketing knowledge for use in your further career. Butterworth Heinemann have worked in close conjunction with the Education Division of the CIM to make completely sure that the materials are up to date and exactly meet the CIM's requirements. The book includes uniquely valuable material for the serious CIM student including · Recent examination papers · Glossary of key terms · Highly interactive text with questions, activities and highlighted key points · The ONLY workbooks to include the CIM senior examiners own specimen answers and examination reports Officially endorsed by the CIM Approved by the CIM Chief Examiner Written by the former CIM Diploma Senior Examiners

Strategic Marketing

Author: Graeme Drummond

Publisher: Butterworth-Heinemann

Published: 1999

Total Pages: 0

ISBN-13: 9780750644822

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'Strategic Marketing: Planning and Control' is the new core text for the Planning and Control syllabus of the CIM postgraduate diploma. Equally applicable for industry practitioners, this book cuts through the complexity and jargon surrounding the subject, to provide readers with a clear, concise guide to the tools, techniques and knowledge necessary to facilitate strategic marketing decisions (analysis, formulation and implementation). The text also covers contemporary issues, by exploring current developments in marketing theory and practice including the concept of a market-led orientation and a resource/asset-based approach to internal analysis and planning. 'Strategic Marketing: planning and control': * provides a synthesis of key strategic marketing concepts; * is a concise and comprehensive text which is tightly written to accommodate the reading time pressures on students; * is highly exam focused with all material presented having been class tested and refined. Written by the Senior Examiner for the CIM Strategic Planning and Control Diploma Module. Highly exam focused. Provides a synthesis of key strategic marketing concepts and recognises the growing importance of 'implementation' in the overall marketing process.