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Church Marketing 101

Author: Richard L. Reising

Publisher: Baker Books

Published: 2006-01-01

Total Pages: 208

ISBN-13: 9781441200310

Over 90 percent of all Christian churches in the United States have fewer than 200 members. While they vary in shape, size, ethnicity, and denomination, they have one thing in common: the desire to grow. So why is it that some churches fail to grow for years, while other congregations in the same community increase exponentially? The problem, says church marketing authority Richard Reising, is that most churches should not be doing promotion. Instead, they should focus on the preparation that will make members eager to invite others. In ChurchMarketing 101®, he demystifies basic marketing principles for the church, evaluates them against biblical principles, and illustrates how simple changes can remove roadblocks that hinder members from reaching out. Reising's simple yet insightful approach will be invaluable to pastors and ministry leaders from churches of all denominations and styles.

Faith-Based Marketing

Author: Bob Hutchins

Publisher: John Wiley and Sons

Published: 2009-04-06

Total Pages: 342

ISBN-13: 0470483067

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Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians’ values, taboos, and "hot buttons". Yet the size of the opportunity is enormous. Faith-Based Marketing provides everything business leaders need to understand 140 million Christian consumers and effectively reach them. It explains who Christians are, what they want, and provides traditional, new media, and word-of-mouth strategies to communicate with and engage them and their churches. The book also includes a valuable directory of top Christian organizations, churches, and events, to help marketers and business leaders find out whom to contact and how. The book includes a free subscription to a companion website with bonus content.

A Step-by-step Guide to Church Marketing

Author: George Barna

Publisher: Baker Publishing Group

Published: 1992

Total Pages: 345

ISBN-13: 9780830714049

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Is marketing biblical? Although the word "marketing" never appears in the Bible, the Bible is filled with examples of successful marketers: Solomon, Joshua, Nehemiah, and Paul, to name just a few. As you'll see in this book, these dynamic men of God had the ability to identify people's needs and then find the best ways to meet them. Jesus told his followers to do the same -- to bring his message to people in a way they could understand and relate to. That's the heart of marketing. And those principles can be immensely useful as you take part in God's work here on earth. It's time to move beyond the question of whether or not marketing is a biblical practice. The real question is whether your church can afford not to use such a powerful andd readily available tool. - Back cover.

Growing as a Christian 101

Author: Bruce Bickel

Publisher: Harvest House Publishers

Published: 2005-01-01

Total Pages: 274

ISBN-13: 0736914315

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Christianity is more than a system of beliefs or even an experience—it's a completely new life. In this fresh new look at the essentials of the Christian walk, Bruce Bickel and Stan Jantz offer practical wisdom and penetrating insights into such foundational topics as... The Bible—why to read it and how to understand it Prayer—how to have an authentic conversation with God The Holy Spirit—how to experience God's power and presence every day Readers will find the encouragement they need to continue making steady progress in their spiritual lives. Chapter summaries, reading lists for further study, and questions for reflection and discussion make this a perfect tool for personal or group use.

Ministry Marketing Made Easy

Author: Yvon Prehn

Publisher: Wipf and Stock Publishers

Published: 2012-08-21

Total Pages: 176

ISBN-13: 1620325713

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Most churches are not as effective as they could be in their marketing ministry because printed communications are not seen as vital and essential tools in church growth. Often, church publications primarily consist of getting the bulletin and newsletter completed, plus whatever flyers people need for youth group meetings or the church potluck. This book gives a simple how-to explanation of how to implement a church marketing plan. Using church growth paradigms combined with proven marketing strategies and specific publication techniques, this book shows pastors, church leaders, and administration staff how to produce publications that will grow their churches and change the lives of people in congregations. This book assists pastors and other church leaders intentionally move people from one stage of church growth to the next.

Selling Out the Church

Author: Philip D. Kenneson

Publisher: Wipf and Stock Publishers

Published: 2003-07-24

Total Pages: 176

ISBN-13: 159244296X

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Marketing the church is hot. For many church leaders, marketing might even be the first article of their creed, which goes something like this: We believe that our church determines its identity and mission through the tactics of marketing strategies. Theologians Kenneson and Street offer a thoughtful and provocative protest, with a foreword from Stanley Hauerwas. The authors expose the theological presuppositions that inform the marketing project. . . and help us to see that the marketer's presumption that form can be separated from content of the gospel betrays an understanding of the gospel that cannot help betraying the gift that is Christ. The authors propose an alternative, constructive account of the church's mission and purpose that is not based on exchange of value but on reminding us that the gospel is always a gift - a gift that makes impossible any presumptions that there can be an exchange between human beings and God that is rooted in the satisfaction of our untrained needs. The cross and resurrection challenge the world's understanding of what our needs should be.

Know What You're FOR

Author: Jeff Henderson

Publisher: Zondervan

Published: 2019-10-01

Total Pages: 256

ISBN-13: 0310356334

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Your organization - business, church, or nonprofit - will experience unprecedented growth when you close the gap between these two game-changing questions: What are we known for? What do we want to be known for? In Know What You're FOR, entrepreneur and thought leader Jeff Henderson makes it clear that if we want to change the world with our products or our mission, then we must shift the focus of our messaging and marketing. Rather than self-promoting, we must transform our organizations to be people-centric. This sounds like a no-brainer, but looking closer shows just how little this is true and how impactful the change would be if it were. Whether you're a business leader, a change advocate, or a movement maker, Know What You're FOR will help you - and your organization - thrive. It's what happens when you create an organization focused on who it is FOR. This is the future. Thriving organizations will be more concerned with becoming raving fans of their customers than they are trying to convince customers to become raving fans of the organization. This isn't theory. Jeff Henderson has experienced it. Working with companies like Chick-fil-A and the Atlanta Braves, then serving as a pastor for 15 years at one of the country's largest and most influential churches, North Point, Jeff knows what success looks like for healthy organizations and healthy lives. With fascinating stories from a host of entrepreneurs and Jeff's remarkable career, Know What You're FOR equips you with a simple strategy and the tools for extraordinary growth. You'll discover how to: Work FOR your current and future customers with a new, effective method Be FOR your team and help your people reach full potential Create a ripple impact by being FOR your community Live and work your best by caring FOR yourself In a hypercritical, cynical world, one that is often known for what it's against, let's be a group of people known for who and what we're FOR. It's a powerful strategy for business. But more importantly, it is a revolutionary way to live.

The Church Playbook

Author: Todd Tolson

Publisher:

Published: 2015-08-05

Total Pages: 68

ISBN-13: 9781725107199

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An all-in-one notebook created to coach Pastors on how to jumpstart growth in their Church & break the toughest barriers they face!

The Funnel

Author: Ross Turner

Publisher:

Published: 2020-06-10

Total Pages:

ISBN-13: 9780578709932

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The Funnel - 10 Secrets of Extraordinary Church Growth is a deep dive into the world of marketing for churches. The author, Ross Turner, is one of the leading marketing and advertising experts in church marketing. He is the founder of Vibrant Agency, one of the largest media companies in the world for churches and ministries. This book covers topics related to social media marketing, branding, websites, and digital advertising.Many ministry leaders do not have a professional understanding of digital advertising or marketing. With this book, you are taught how to understand marketing like a funnel. When you can visualize how this funnel works, you can finally start to see the results and influence you have been wanting with your marketing. Finally marketing for a church makes sense!

Servolution

Author: Dino Rizzo

Publisher: Zondervan

Published: 2009

Total Pages: 210

ISBN-13: 0310287634

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The idea of servolution is a revolution of serving others, and this resource provides practical ideas and strategies to get started.