Change to Win
Author: Rias Attar
Publisher:
Published: 2020-10-20
Total Pages:
ISBN-13: 9781735333908
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Zone to Win
Author: Geoffrey A. Moore
Publisher: Diversion Books
Published: 2015-11-03
Total Pages: 147
ISBN-13: 1682301702
DOWNLOAD EBOOK →Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world—once prompting Conan O’Brien to ask “Who is Geoffrey Moore and why is he more famous than me?” Following up on the ferociously innovative ESCAPE VELOCITY, which served as the basis for Moore’s consulting work to such companies as Salesforce, Microsoft, and Intel, ZONE TO WIN serves as the companion playbook for his landmark guide, offering a practical manual to address the challenge large enterprises face when they seek to add a new line of business to their established portfolio. Focused on spurring next-generation growth, guiding mergers and acquisitions, and embracing disruption and innovation, ZONE TO WIN is a high-powered tool for driving your company above and beyond its limitations, its definitions of success, and ultimately, its competitors. Moore’s classic bestseller, CROSSING THE CHASM, has sold more than one million copies by addressing the challenges faced by start-up companies. Now ZONE TO WIN is set to guide established enterprises through the same journey. “For any company, regardless of size or industry, ZONE TO WIN is the playbook for succeeding in today’s disruptive, connected, fast-paced business world.” —Marc Benioff, CEO, Salesforce “Once again Geoffrey Moore weighs in with a prescient examination of what it takes to win in today’s competitive, disruptive business environment.” —Satya Nadella, CEO, Microsoft "With this book, Geoffrey Moore continues to lead us all through ever-changing times...His work has changed the game of changing the game!" —Gary Kovacs, CEO, AVG “ZONE TO WIN uses crystal-clear language to describe the management plays necessary to win in an ever-disrupting marketplace. Regardless of your level of management experience, you will find this book an invaluable tool for building long-term success for your business.” —Lip-Bu Tan, President and CEO, Cadence Design Systems
What Matters Now
Author: Gary Hamel
Publisher: John Wiley & Sons
Published: 2012-01-04
Total Pages: 308
ISBN-13: 1118219082
DOWNLOAD EBOOK →This is not a book about one thing. It's not a 250-page dissertation on leadership, teams or motivation. Instead, it's an agenda for building organizations that can flourish in a world of diminished hopes, relentless change and ferocious competition. This is not a book about doing better. It's not a manual for people who want to tinker at the margins. Instead, it's an impassioned plea to reinvent management as we know it—to rethink the fundamental assumptions we have about capitalism, organizational life, and the meaning of work. Leaders today confront a world where the unprecedented is the norm. Wherever one looks, one sees the exceptional and the extraordinary: Business newspapers decrying the state of capitalism. Once-innovative companies struggling to save off senescence. Next gen employees shunning blue chips for social start-ups. Corporate miscreants getting pilloried in the blogosphere. Entry barriers tumbling in what were once oligopolistic strongholds. Hundred year-old business models being rendered irrelevant overnight. Newbie organizations crowdsourcing their most creative work. National governments lurching towards bankruptcy. Investors angrily confronting greedy CEOs and complacent boards. Newly omnipotent customers eagerly wielding their power. Social media dramatically transforming the way human beings connect, learn and collaborate. Obviously, there are lots of things that matter now. But in a world of fractured certainties and battered trust, some things matter more than others. While the challenges facing organizations are limitless; leadership bandwidth isn't. That's why you have to be clear about what really matters now. What are the fundamental, make-or-break issues that will determine whether your organization thrives or dives in the years ahead? Hamel identifies five issues are that are paramount: values, innovation, adaptability, passion and ideology. In doing so he presents an essential agenda for leaders everywhere who are eager to... move from defense to offense reverse the tide of commoditization defeat bureaucracy astonish their customers foster extraordinary contribution capture the moral high ground outrun change build a company that's truly fit for the future Concise and to the point, the book will inspire you to rethink your business, your company and how you lead.
Communicating Change: Winning Employee Support for New Business Goals
Author: T. J. Larkin
Publisher: McGraw Hill Professional
Published: 1994-01-22
Total Pages: 284
ISBN-13: 9780070364523
DOWNLOAD EBOOK →Offers prescriptions for effecting successful change centered around three guiding principles: conveying the message through supervisors; communicating face-to-face; and, making the changes relevant to each work area
Win from Within
Author: James Heskett
Publisher: Columbia University Press
Published: 2022-01-04
Total Pages: 274
ISBN-13: 0231554826
DOWNLOAD EBOOK →There is significant evidence that an effective organizational culture provides a major competitive edge—higher levels of employee and customer engagement and loyalty translate into higher growth and profits. Many business leaders know this, yet few are doing much to improve their organizations’ cultures. They are discouraged by misguided beliefs that an executive’s tenure and an organization’s attention span are too short for meaningful transformation. James Heskett provides a roadmap for achievable and fast-paced culture change. He demonstrates that an effective culture supplies the trust that makes managing change of all kinds easier. It provides a foundation on which changes in strategy can be based, and it’s a competitive edge that can’t easily be hacked or copied. Examining leading companies around the world, Heskett details how organizational culture makes employees more loyal, more productive, and more creative. He discusses how to quantify its effects in order to sell the notion of culture change to the organization and considers how to preserve an organization’s culture in the face of the trend toward remote work hastened by the COVID-19 pandemic. Showing how leadership can bring about significant changes in a surprisingly short time span, Win from Within offers a playbook for developing and deploying culture that enables outsized results. It is a groundbreaking demonstration of organizational culture’s role as a foundation for strategic success—and its measurable impact on the bottom line.
Reimagining Work
Author: Rob Biederman
Publisher: John Wiley & Sons
Published: 2017-09-19
Total Pages: 196
ISBN-13: 1119389682
DOWNLOAD EBOOK →Thrive in the new economy by leading ahead of the next evolution Reimagining Work is the business leader's guide to surviving—and thriving—in the new on-demand economy. As the business and workplace environments evolve, traditional management strategies are becoming obsolete; the skilled workforce demands flexibility and more control over their work—things that the major corporations repeatedly fail to offer. Is it any wonder that the best and brightest talent is increasingly moving toward smaller companies with alternative management structures? Companies like Uber, Lyft, Handy, and Task Rabbit? These businesses have seen major success by attracting the right people—by giving them what they want. As the shift continues, businesses will need to change the way they recruit, develop, and train talent. This book shows you how to restructure and reconfigure your current strategy toward one that will help your business not just survive, but grow stronger in this new environment by offering what top talent demands. Niche spaces like transportation and general labor may have catalyzed the movement toward on-demand, but their influence is spreading and traditional businesses must adapt or die. This book shows you how to turn the shift into an asset for your company by leading through change for the better. Reconsider your current talent sourcing strategies Update your team development and training programs Build a flexible workforce that thrives in the "on-demand" economy Develop your business to succeed amidst the changing business paradigm Growth is more than just expansion; it's also maturation, adaptation, and evolution. Our economy is on the cusp of a seismic shift, and smart businesses will implement change early before the obsolete start falling behind. Reimagining Work gives you actionable guidance for staying ahead of the curve.
Good Business
Author: Bill Novelli
Publisher: JHU Press
Published: 2021-02-02
Total Pages: 389
ISBN-13: 1421440431
DOWNLOAD EBOOK →An inspiring and practical look inside the mind of Bill Novelli, one of the founders of social marketing, Good Business challenges all of us to change the world for the better and is a blueprint for tackling today's critical issues. From his humble beginnings selling soap in a sales training program to his rapid rise in the fast-paced New York advertising scene, Bill Novelli was well on his way to becoming a leader in the hypercompetitive business world. But it wasn't long before he became disillusioned with the drive for profits at any cost. He knew that his marketing skills made those companies successful, but what good did that success do for the world? That question sent him on a career path that involved taking the marketing and communication tactics long used by big businesses and applying them to social change. He found that this strategy was not only good for the world but also good for business. In Good Business, Novelli begins with his early career success in Mad Men–era marketing, which left him feeling unfulfilled. He describes the process of changing career trajectory: how he helped reposition the Peace Corps; built Porter Novelli, a global PR agency for social impact; fought the Tobacco Wars; and became CEO of AARP, the largest nonprofit in America. Drawing practical lessons and principles from play-by-play stories of his experiences in large and small organizations, Novelli deploys his characteristic wit to stress the importance of building and maintaining connections with people—and engaging them in the cause. Good Business, which is part behind-the-scenes look at crafting social and health policy, part inspirational guide, proves that you can do well (creating economic and financial success for yourself and your company or organization) by doing good (helping to solve the world's and society's major problems). Throughout the book, Novelli shows that you can make a positive social difference regardless of what business you are in or where you are in your career. Readers will come away with the message that anyone who wants to have a positive impact on the world can do it right now from where they are—or can be inspired by Novelli's story to make the leap to somewhere they can.
Run to Win
Author: Stephanie Schriock
Publisher: Penguin
Published: 2021-01-12
Total Pages: 368
ISBN-13: 1524746827
DOWNLOAD EBOOK →“I have long believed that women who dream big, work hard, and get back up after they get knocked down can do anything; Stephanie Schriock is one of those women. I’m so glad her thoughtful guidance is now available for women everywhere.”—Hillary Rodham Clinton "Stephanie Schriock leads the leaders.”—Michelle Lujan Grisham, governor of New Mexico “Run to Win is an antidote to anxiety and a welcome call to action. I encourage every woman (and a few good men) to dive into Run to Win and take your turn at saving the world.”—Stacey Abrams From the president of EMILY's List, a playbook for women changing the world in politics, business, or any arena, with a foreword from Vice President Elect Kamala Harris. For the past thirty-five years EMILY's List has helped the campaigns of thousands of pro-choice Democratic women, but the hardest part has always been convincing more women to run. Then Donald Trump was elected, and something shifted into place. American women who were furious and frustrated were looking for a way to channel their outrage into action, united in proclaiming, "If that guy can get elected, why not me?" The day after the 2016 election, dozens of women searched out an old sign-up link buried on the EMILY's List website. By Thanksgiving, those dozens had grown to a few thousand. And that was only the beginning. By the end of 2018, there were nearly fifty thousand women signed up to run for office, with scores more signing up each day. Run to Win is for all women who are looking to lead. Organized around the steps that EMILY's List coaches its candidates through (from deciding to run through celebrating victory), this book is full of essential lessons for any woman trying to succeed in a male-dominated field. Their arena is politics but their message is universal. And Stephanie Schriock is the most qualified person to share these lessons. Not only is she a powerful figure in politics but she's also a woman who commands respect for her astounding success as president of EMILY's List and a longtime Democratic operative. Her message is uplifting and actionable, her voice is that of your best girlfriend walking you through what you need to consider as you make your plan, and her experience coaching the biggest female candidates in recent elections (including all of the female 2020 Democratic presidential candidates) makes her the de facto authority on the strategies women can employ to run, fight, and win, whatever their field or goal.
How to Win Campaigns
Author: Chris Rose
Publisher: Routledge
Published: 2012-06-25
Total Pages: 402
ISBN-13: 1136530819
DOWNLOAD EBOOK →How to Win Campaigns is a practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's key steps and tools provide models of motivation, analysis and communication structure. This fully revised and updated second edition includes the following new features: * Campaign Master Planner * Political Checklist * Motivational Values * Behaviour Change * Campaigning and the Climate Issue * Dealing With Disasters * Using Celebrities * Being Interesting * Brainstorming * Visual Narratives * A Strategy For Values, Behaviour, Politics and Opinion * Emergencies * Tame and Wicked Problems * How To Tell If You Are Winning * Plus all new case studies on - new media and the Obama campaign, the smoking ban, chemicals and health and greening Apple computers.
Win: Change Your Thinking, Change Your Destiny
Author: Stephen Baars
Publisher: Wellstone Press
Published: 2018-05-15
Total Pages: 284
ISBN-13: 9781930835214
DOWNLOAD EBOOK →Most of us believe that motivation creates success, but in this book you'll learn that it's the other way around: It's knowing that you are going to succeed that creates motivation. Winners have learned how to make challenging goals easy, but easy doesn't mean lower. The trick is to take the goals you really want, and make THEM easy.
