eBook PDF Download Digital Library
Author: David Meerman Scott
Publisher: Information Today, Inc.
Published: 2005
Total Pages: 284
ISBN-13: 9780910965712
DOWNLOAD EBOOK →Written by a Web marketing expert, "Cashing In with Content" interviews 20 of today's most innovative Web marketers and shares their secrets for using content to turn browsers into buyers. It also shows how to encourage repeat business and reveals how to unleash the amazing power of viral marketing.
Author: David Meerman Scott
Publisher:
Published: 2005
Total Pages: 281
ISBN-13: 9786613310545
DOWNLOAD EBOOK →Author: Wendy Montes de Oca
Publisher: Que Publishing
Published: 2011
Total Pages: 240
ISBN-13: 0789741083
DOWNLOAD EBOOK →"Wendy's book is an impressively thorough account of the marketing options open to Internet businesses today. I have it within reach of my desk and I intend to make good use of it." -Michael Masterson, Publisher, Agora, Inc., Early to Rise You've already got great content -- now, monetize it! Dozens of top publishers, marketers, business owners, and entrepreneurs are already using Wendy Montes de Oca's SONAR Content Distribution ModelTM to earn amazing ROI from content they already have. You can, too--even if you've never done Internet marketing before! Content Is Cash shows you how to systematically integrate and synchronize today's best web marketing techniques to drive more traffic, buzz, leads, and sales for your business. It's not theory. It's a proven, cost-effective and real-world strategy allowing anyone with content to turn traffic into profits...and the results are quantifiable! Inside you'll find powerful, easy, and virtually no cost ways to maximize content syndication, online PR, social networking and bookmarking, article directories, and guerrilla marketing inforums and message boards...to achieve breakthrough results on even the smallest budget! You'll Learn How To: * Discover and leverage useful, valuable, actionable content you didn't know you had * Drive more value from content by repurposing, repackaging, refreshing, re-bundling, and republishing * Create more visibility, traffic, and awareness for your website and brand * Link content more tightly with prospecting and sales initiatives * Syndicate and aggregate content to extend its reach * Make your content easier to find on the Web--simply and inexpensively * Adapt your strongest content into high-performing online press releases * Encourage viral marketing, pass-along readership and word-of-mouth buzz * Measure your performance against the 3 O's: outputs, outcomes, and objectives * Apply SONAR techniques and increase search engine presence, organic visits, lead generation, and sales efforts * Use SONAR with other tactics such as affiliate marketing, joint ventures, online advertising, ad swaps, guest editorials and more
Author: J. D. Frazer
Publisher: John Wiley & Sons
Published: 2006-02-20
Total Pages: 242
ISBN-13: 0471785318
DOWNLOAD EBOOK →Want to make money from your creativity? Here's how If you're a blogger or podcaster, an artist or musician, or someone who creates any other type of online content and dream of earning income from your creative efforts, you have endless options on the Internet. But to seize them, you must become part businessperson--a creative entrepreneur. If that thought intimidates you, you're not alone. JD Frazer has been there, and he shares with you everything you must know about syndication, advertising, branding, merchandising, copyright protection, ethical considerations, how to attract consumers, and more. If you want to earn a living from what you create, here's what you need to do: * Make wise decisions that protect your intellectual property and your interests * Approach the subject of paying for content without alienating your audience * Understand the realities of self-syndication * Weigh the advantages and disadvantages of membership features on your Web site * Learn how branding and merchandising apply to your art * Be prepared for fame as well as anonymity, and the hazards of both * Recognize the ethical balance that exists between creator and consumer * Explore online resources that assist the creative entrepreneur Visit our Web site at www.wiley.com/compbooks
Author: Laura Maya
Publisher: Estalontech
Published: 2021-08-12
Total Pages:
ISBN-13:
DOWNLOAD EBOOK →Over the years, the amount of video content has grown exponentially, leading to a flood of video content on live broadcasting platforms such as Facebook, YouTube, Instagram, and others. As you know, four out of five people are likely to watch a video . That's why live streaming is so popular these days. With a live video streaming strategy, companies of all sizes can engage with their consumers and potential consumers and create important relationships through video integration. Live video marketing therefore offers the opportunity to do just that. It is easy to build authority, commitment and authenticity, and for most , it is affordable and has a proven record of effectiveness It's therefore very justifiable to all marketers - why live Video Marketing should be an important part of your marketing plan. The question is whether it should be part of your next campaign. Live Video marketing isn't going anywhere anytime soon. Live streaming is a natural extension of the live video marketing and will remain an online marketing niche for the foreseeable future. It opens up a new world of interactivity, and you should take advantage of it. As live streaming becomes more popular, it is not as expensive as older l video marketing method . All you need for a live video stream is a solid and stable internet connection, a good camera and HD quality recordings. Another advantage of live video streaming that you will feel like you're in the room with the customer. For example, you can show them a demo version of your latest product and in parallel , engage with customer on real time interactively Or sometime you can show them the office and introduce them to your employees in real time. With the help of social media platforms like Instagram and facebook, companies lift the curtain to show what they are made of to their customers - and live streaming makes it easy to do so. When used correctly, live streaming can help create community. In fact, platforms like Periscope allow people to comment simultaneously with the livestream so that your audience can interact with each other. This can help to forge a community. When people connect in this way, it will improve the user experience. Consider adding live videos to your marketing plan. It is quickly becoming one of the best strategies to implement and with this guidebook Cashing In With The Power Of Social Live Video Marketing Workbook Journal This workbook will provide a clear guidance through a Social Live Video marketing action plan with well formatted layout for social media engagement on various platforms for daily-weekly and monthly work monitor , workflow , tracking and measuring on progress and so much more. It includes over 65 worksheets to help you get your action plan in order and keep everything within your checklist progress to a total Social Live Video Marketing program
Author: Stuart Brown
Publisher:
Published: 2012-10-01
Total Pages: 170
ISBN-13: 9780956436320
DOWNLOAD EBOOK →Cash Content Creation - How To Easily Create Compelling Written Content For Your Websites That Your Visitors Will Love! (Content Strategy for the Web - The New Content Marketing, Marketing Research and Content Writing Rules - Volume 1) You're Only A Few Minutes Away From Discovering The Web Content Creation Secrets That Can Help You To Produce Great Written Content For Your Websites! This groundbreaking content marketing book lays down the new content rules for the web. You will discover... You owe it to yourself to take the first steps on the road to FINALLY creating web content that people will LOVE to read! Here are just some of the ways that you can use this new content that you create: Autoresponder sequences Blog Posts and Web Content Emails On Social websites like Facebook For use in Videos For Press Releases As Sales Copy For Landing Pages For Guest Blogging on popular websites To build traffic to your web properties To build your company brand To build your personal brand And of course for Creating Your Own Products. Content marketing is a fantastic way to do all of these things, and yet if you don't know WHAT to write about then you are lost from the very beginning. In this book I describe an entire content strategy for the web right through from marketing research and deciding what to write about, to content development and content creation strategies that will enable you to write great content that will really connect with your audience, as well as the latest Post-Penguin SEO Strategies. By the end of this book you will have an entire blueprint to quickly create articles and written content that people actually want to read! By approaching this process in the way I describe you will immediately be more in touch with your market than ANY of your competitors, because whilst they are scrabbling around, scratching their heads wondering what to write about next, you will already KNOW what the people in your market REALLY want from you because of my unique marketing research strategies. This will allow you to focus on high quality content writing and creation and on delivering the cash producing content your visitors really want!
Author: Justin Blaney D.M.
Publisher: Post Hill Press
Published: 2020-10-13
Total Pages: 191
ISBN-13: 1642935476
DOWNLOAD EBOOK →Since the rise of social media, Influencer Marketing has emerged as one of the most powerful alternatives to traditional marketing channels that have become too expensive and ineffective for the majority of businesses today. Between 2016 and 2019, spending on Influencer Marketing tripled to over $6 billion. This has created a gold rush of opportunity for those on the cutting edge. However, few resources are available to guide influencers and brands through this rapidly evolving landscape. As a result, millions of dollars in profits are being wasted. Will Post for Profit unpacks the critical components that are necessary to successfully navigate today’s complex digital world, in an in-depth, how-to, and easily digestible format—exploring topics like how to select a platform, FTC compliance, ethics, audience growth strategy, designing successful campaigns, finding brands or influencers to work with, contracts, key performance indicators (KPIs), and more. Included are more than a dozen interviews with successful brands and influencers who reveal their top secrets to success and biggest mistakes to avoid. Whether brand or influencer, just starting out or a well-seasoned social guru, Will Post for Profit will leave readers with the necessary tools and understanding to grow their audience, make the most of their campaigns or collaborations, and ultimately generate profit from social influence.
Author: Jahswill StartUP
Publisher:
Published: 2020-10-13
Total Pages: 40
ISBN-13:
DOWNLOAD EBOOK →Let's get your content to work and start making money online! Unlock The Power of Your Content on Social Media. Sell Any Product And Services With Ease Using Social Media. Get Your Content to Make Money For You. Am sure the situations below sound familiar? You have heard CONTENT IS KING, but you really don't know how You think about how people make money from social media posts and don't seem to get it. You NEVER know what that of content to create On most days you struggle to come up with post ideas and haven't and you have no idea what you will post tomorrow, the after tomorrow.... You're always feeling overwhelmed to catch up with posting schedules. Your CONTENT does not generate any attention You post often and even though your content feels cool and interesting, nobody seems to be paying attention. You don't get likes, comments or shares. Your social media posts doesn't lead to sales of your products or services Nobody is buying your products or services on your social media pages. You're not sure how to create content to promote your products or services. If any of the above is truly familiar, then "Social Media Content to Cash" Guide will help you generate 100s of social media posts ideas. Not just that, it will show you HOW TO MAKE MONEY FROM YOUR SOCIAL MEDIA POSTS. You see the basic secret to making money whether that is offline or online is to offer value. To solve problems that people have. People do not buy THINGS; they buy the VALUE (SOLUTION) that the things offer. ✓You buy an iphone, it's because it solves a problem. Maybe it's a communication problem, or the problem of capturing and keeping memories alive. Otherwise, we will still be using a Nokia 3310 today. ✓People buy clothes not just for covering nakedness, but also for prestige, class, etc. You must understand this concept if you want to make money with your social media content. The thing is if you can offer massive amount of VALUE (SOLUTION) to a huge number of people, you are sure to make it online. So, whatever you are selling online (products or services) think of it as a VALUE provider, a SOLUTION provider. Knowing this will help you understand the concept of CONTENT 2 CASH. People go online for one and one reason alone - CONTENT. If you have anything to sell online, you must have the ability to create compelling content that pulls in customers and sales. Getting paid for creating quality content should be one of your goals online. I guess you already know that, but the HOW is the hard part. And that is what this book is all about. This guide is designed to help you achieve just that: make money from your content online. Here is a sneak peek into what you'll find inside this guide: Learn how to easily create content to post Discover how to INSTANTLY come up with content ideas How to legally 'steal' and use other people's content Discover 3 types of content you must be posting to make money on social media Discover how to never stress your head again to create content See how the Pros get their users excited and create UNLIMITED ENGAGEMENT on their posts Learn the secrets to get more eyeballs on your content Learn the best time to post so that more people can see your posts (this is GOLD!) Discover the tools that the Pros use to easily create content Learn how to create content that sells Sounds interesting? Then scroll to the top and click or tap "Buy Now".
Author: David Meerman Scott
Publisher: Cyberage Books
Published: 2005
Total Pages: 256
ISBN-13: 9781573879590
DOWNLOAD EBOOK →Written by a Web marketing expert, "Cashing In with Content" interviews 20 of today's most innovative Web marketers and shares their secrets for using content to turn browsers into buyers. It also shows how to encourage repeat business and reveals how to unleash the amazing power of viral marketing.
Author: Atreyee Sen
Publisher: Berghahn Books
Published: 2020-08-01
Total Pages: 198
ISBN-13: 1789209161
DOWNLOAD EBOOK →Cashless infrastructures are rapidly increasing, as credit cards, cryptocurrencies, online and mobile money, remittances, demonetization, and digitalization process replace coins and currencies around the world. Who’s Cashing In? explores how different modes of cashlessness impact, transform and challenge the everyday lives and livelihoods of local communities. Drawing from a wide range of ethnographic studies, this volume offers a concise look at how social actors and intermediaries respond to this change in the materiality of money throughout multiple regional contexts.
