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Cases in Bank Strategic Management and Marketing

Author: Derek F. Channon

Publisher:

Published: 1989

Total Pages: 406

ISBN-13: 9780471926054

Developed over a number of years at the International Banking Centre at the Manchester Business School, this text is concerned with strategic management and marketing in the banking industry with an emphasis on international corporate banking. It examines techniques of bank strategic planning and marketing based on working systems in leading banks. The importance of competition analysis and product development is also considered together with corporate financial service purchasing.

Cases in Bank Strategic Management and Marketing

Author: Derek F. Channon

Publisher: John Wiley & Sons

Published: 1986

Total Pages: 430

ISBN-13:

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This collection of case studies is designed to accompany the textbook, Bank Strategic Management and Marketing. The material, previously unpublished in any form elsewhere, results from several years of case research at the International Banking Centre at Manchester Business School.

Bank Strategic Management and Marketing

Author: Derek F. Channon

Publisher:

Published: 1986-02-28

Total Pages: 264

ISBN-13:

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Bank strategic planning; Implementing strategic planning successfully; Competitor analysis; Purchasing financial services; Planning corporate account strategy; ...

Case Studies in Strategic Management: A Practical Approach

Author: Sanjay Mohapatra

Publisher: Pearson Education India

Published: 2011

Total Pages: 252

ISBN-13: 9788131759844

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Cases in Marketing Financial Services

Author: Christine Ennew

Publisher: Butterworth-Heinemann

Published: 2014-05-15

Total Pages: 297

ISBN-13: 1483105776

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Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service. The book tackles both strategic and tactical marketing issues, and then covers a wide range of institutions and markets. The text will be of great use to professionals in the financial service industry.

Case Studies in Strategic Management

Author: Gunther Friedl

Publisher: Springer

Published: 2018-09-08

Total Pages: 104

ISBN-13: 3319955551

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Most business schools use case studies in their courses. However, these are typically based on past cases and assigned to students to solve. This book describes a new approach for teaching with case studies, which was developed and applied successfully at TUM School of Management. In this approach, student teams write and solve their own case study on a topic concerning current and future businesses. A case can thus be on their own startup or a strategic decision of existing companies. During the course, the students receive intensive coaching while selecting and developing the case topic by the course advisors as well as feedback by industry experts and executives for whom the case is actually a burning question. The authors present 17 cases covering strategic questions for startups and technology companies such as Deutsche Post, BMW, Ryanair, Lufthansa, Stadtwerke München, Fielmann, adidas, Siemens, Caribou Biosciences, eon, Airbus, Unicredit and UBS.

Cases in Strategic Management

Author: Sanjay Dhir

Publisher: Springer

Published: 2019-04-16

Total Pages: 260

ISBN-13: 9811370648

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This book shows how strategic management can be practiced in the context of flexibility. It discusses strategic formulation and implementation perspectives and practices, including vision and mission, general environment analysis, industry analysis, competitive advantage, resource and capability view, generic strategies, business level strategy, corporate level strategy, international strategy, change and turnaround, strategic implementation, and strategic controls, as well as flexibility embedded in these concepts. It can be used as a primary textbook for managerial programs for executives, and as a supplementary case textbook for core MBA courses. Exploring “Strategic Formulation” and “Strategic Implementation” concepts from a flexibility perspective, it is also an excellent companion to leading strategic management textbooks.

Strategies of Banks and Other Financial Institutions

Author: Rajesh Kumar

Publisher: Elsevier

Published: 2014-07-16

Total Pages: 562

ISBN-13: 0124171672

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How and why do strategic perspectives of financial institutions differ by class and region? Strategies of Banks and Other Financial Institutions: Theories and Cases is an introduction to global financial institutions that presents both theoretical and actual aspects of markets and institutions. The book encompasses depository and non-depository Institutions; money markets, bond markets, and mortgage markets; stock markets, derivative markets, and foreign exchange markets; mutual funds, insurance, and pension funds; and private equity and hedge funds. It also addresses Islamic financing and consolidation in financial institutions and markets. Featuring up-to-date case studies in its second half, Strategies of Banks and Other Financial Institutions proposes a useful theoretical framework and strategic perspectives about risk, regulation, markets, and challenges driving the financial sectors. Describes theories and practices that define classes of institutions and differentiate one financial institution from another Presents short, focused treatments of risk and growth strategies by balancing theories and cases Places Islamic banking and finance into a comprehensive, universal perspective

Strategic Management (Text and Cases)

Author: Gupta C.B.

Publisher: S. Chand Publishing

Published: 2016

Total Pages:

ISBN-13: 9384319341

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Gives chapter outline to indicate the topics covered in each chapter. Provides diagrams and tables to illustrate the text. Includes examples from Indian organisations.Incorporates chapter-end summary for quick recapitulation.Gives test questions culled from MBA, M.Com and BBA examinations Includes case studies at the end of every chapter.This textbook is designed for the students of MBA and M.Com. Besides, it will alsobe useful to the students of MHROD, MIB and MBE. Students of postgraduatediploma in global business operations, chartered accountancy and BBA will also find this book useful.

Strategic Marketing Cases in Emerging Markets

Author: Atanu Adhikari

Publisher: Springer

Published: 2017-05-03

Total Pages: 171

ISBN-13: 3319515454

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This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing strategies, processes and programs in the context of emerging market dynamics, consumer diversity, and competitors. By illustrating a range of actual business situations, this case book will help students acquire the skills they need to make informed marketing decisions in emerging markets. Further, it provides instructors, students, and practitioners alike a framework for understanding the strategic marketing dynamics at work in these countries.