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Competitive Dynamics in the Mobile Phone Industry
Author: C. Giachetti
Publisher: Springer
Published: 2013-07-22
Total Pages: 147
ISBN-13: 1137374128
DOWNLOAD EBOOK →This book explores which kind of competitive moves and countermoves have been taken by mobile phone vendors like Nokia, Samsung, Motorola and Apple, as well as emerging rivals from developing countries, to defend their competitive position over the industry life cycle, and which factors have driven these actions.
Asia Branding
Author: Bang Nguyen
Publisher: Bloomsbury Publishing
Published: 2017-09-16
Total Pages: 350
ISBN-13: 1137489960
DOWNLOAD EBOOK →This core adoptable textbook provides a comprehensive treatment of branding in Asia, focusing on a wide range of key Asian countries including China, India, Japan, South Korea and members of ASEAN. This edited collection includes a unique blend of theory, research and practice across both consumer and corporate branding and discusses the topics of brand communication, brand relationships, social media branding, brand reputation, place brands, university branding and brand innovation. Looking at the relationship between companies, brands and consumers, this book highlights the need for a variety of strategic responses to meet the needs of different Asian consumers. Asia Branding is the perfect resource for branding and international marketing undergraduate, postgraduate and MBA students looking to gain further insight into this fascinating subject.
Economic Catch-up and Technological Leapfrogging
Author: Keun Lee
Publisher: Edward Elgar Publishing
Published: 2016-08-26
Total Pages: 392
ISBN-13: 1785367935
DOWNLOAD EBOOK →This book elaborates upon the dynamic changes to Korean firms and the economy from the perspective of catch-up theory. The central premise of the book is that a latecomer’s sustained catch-up is not possible by simply following the path of the forerunners but by creating a new path or ‘leapfrogging’. In this sense, the idea of catch-up distinguishes itself from traditional views that focus on the role of the market or the state in development.
Building Telecom Markets
Author: Whasun Jho
Publisher: Springer Science & Business Media
Published: 2013-08-27
Total Pages: 235
ISBN-13: 146147888X
DOWNLOAD EBOOK →The mobile telecommunication industry has been one of the fastest growing industries in the global economy since the late 1990s. As the first country to offer commercial Code Division Multiple Access (CDMA) cellular service in the world, Korea was able to jump right into the digital mobile markets, enhancing its status as a leading manufacturer of mobile equipment. While the growth of the telecom industry occurred with the emergence of worldwide market-oriented regulatory reform and liberalization in telecommunications, the state-market relationship in Korea evolved from state monopoly toward “centralized governance” and later toward “flexible governance,” which is substantially different from “liberal governance” of the US. This book examines the uniqueness of Korean regulatory reforms of the mobile telecommunication sector, and argues that the market-oriented regulatory reform and liberalization should be explained by focusing on the interactions among the state, the private sector, and international political economic environment. It will appeal to scholars and policy-makers alike concerned with market regulation, Asian development and political economy.
Asianization of Asia
Author: Chang Kyung-Sup
Publisher: Taylor & Francis
Published: 2024-06-21
Total Pages: 227
ISBN-13: 1040051642
DOWNLOAD EBOOK →This book explores the Asianization of contemporary Asia, a trend that through neoliberal economic globalism has diluted the political effect of the EuroAmerican-dictated segmentation of Asia and instead facilitated and accelerated socioeconomic exchanges and collaborations among Asian nations themselves. It comprehensively analyzes and interprets Asia’s Asianization in terms of intensification of intra-Asian interactions and flows in industrial, educational, sociopolitical and ecological spheres. Through such explorations, the book successfully reveals that Asia’s Asianization is particularly reflected in the major dimensions of regional industrial integration, transnational class relations, labor market regionalization, international educational mobility, regionalization of media and pop culture, transnational social movements and activisms, regionalized social governance for development cooperation and developmental mobilization of diasporic socioeconomic resources. In particular, as an interdisciplinary study of Asia's industrial, social and cultural integration within and across Asian societies in both outbound and inbound directions, this book will be of huge interest to students and scholars of Asian politics, development and sociology.
Interconnected Worlds
Author: Henry Wai-Chung Yeung
Publisher: Stanford University Press
Published: 2022-06-28
Total Pages: 577
ISBN-13: 1503632237
DOWNLOAD EBOOK →The global electronics industry is one of the most innovation-driven and technology-intensive sectors in the contemporary world economy. From semiconductors to end products, complex transnational production and value-generating activities have integrated diverse macro-regions and national economies worldwide into the "interconnected worlds" of global electronics. This book argues that the current era of interconnected worlds started in the early 1990s when electronics production moved from systems dominated by lead firms in the United States, Western Europe, and Japan towards increasingly globalized and cross-macro-regional electronics manufacturing centered in East Asia. By the 2010s, this co-evolution of production network complexity transformed global electronics, through which lead firms from South Korea, Taiwan, and China integrated East Asia into the interconnected worlds of electronics production across the globe. Drawing on literature on the electronics industry, new empirical material comprising custom datasets, and extensive personal interviews, this book examines through a "network" approach the co-evolution of globalized electronics production centered in East Asia across different national economies and sub-national regions. With comprehensive analysis up to 2021, Yeung analyzes the geographical configurations ("where"), organizational strategies ("how"), and causal drivers ("why") of global production networks, setting a definitive benchmark into the dynamic transformations in global electronics and other globalized industries. The book will serve as a crucial resource for academic and policy research, offering a conceptual, empirically driven grounding in the theory of these networks that has become highly influential across the social sciences.
Knitting Asia, Weaving Development
Author: Joonkoo Lee
Publisher: Springer Nature
Published: 2023-08-14
Total Pages: 181
ISBN-13: 9819937647
DOWNLOAD EBOOK →This book offers a fresh look at the global apparel industry, focusing on Korean multinational corporations (MNCs) and their growing role in building regional connections and shaping economic and social development in Asia. Focusing on the multinationalization of Korean apparel firms over the past decades and their upgrading to first-tier suppliers in apparel global value chains, this edited volume highlights a host of new challenges these emerging MNCs confront in the rapidly changing global apparel industry and provides an in-depth view of their expanding role and adaptive strategies in configuring regional connections in post-Pandemic Asia.
HCI in Business
Author: Fiona Fui-Hoon Nah
Publisher: Springer
Published: 2014-05-27
Total Pages: 0
ISBN-13: 9783319072920
DOWNLOAD EBOOK →This volume constitutes the refereed proceedings of the First International Conference on HCI in Business, HCIB 2014, held as part of the 16th International Conference on Human-Computer Interaction, HCI International 2014, in Heraklion, Crete, Greece, jointly with 13 other thematically similar conferences. The total of 1476 papers and 220 posters presented at the HCII 2014 conferences was carefully reviewed and selected from numerous submissions. The papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. They thoroughly cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The 76 papers included in this volume deal with the following topics: enterprise systems; social media for business; mobile and ubiquitous commerce; gamification in business; B2B, B2C, C2C e-commerce; supporting collaboration, business and innovation and user experience in shopping and business.
Corporate Governance, Finance and the Technological Advantage of Nations
Author: Andrew Tylecote
Publisher: Routledge
Published: 2007-12-19
Total Pages: 331
ISBN-13: 1134831781
DOWNLOAD EBOOK →Exploring the technological advantage of nations, their performance and pattern of specialization and the affect of their financial and governance systems, this book discusses changes that need to be made so that they can cope with new challenges.
