Case Based Research in Tourism, Travel, Hospitality and Events

Case Based Research in Tourism, Travel, Hospitality and Events PDF

Author: Marianna Sigala

Publisher: Springer Nature

Published: 2022-01-05

Total Pages: 503

ISBN-13: 9811646716

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This book consolidates international, contemporary and topical case study based research in tourism, travel, hospitality and events. Case studies can make learning more attractive and interesting as well as enable students to understand the theory better and develop their analytical and problem-solving skills. Using industry as an open living lab, case study based research infuses scholars into real-world industry challenges and inspires them to theorise and advance our knowledge frontiers. The book includes international case studies that can help tourism scholars build and advance (new) theories and enrich their educational practices. Case studies are accompanied with a teaching note guiding scholars to integrate case studies into instruction. Dr Kirsten Holmes, Chair, Council for Australasian Tourism and Hospitality Education (CAUTHE) There is a vital need for contemporary and well-structured case studies for use in tourism teaching. By including case studies from Australasia and key destination regions in Asia, Europe, and the Caribbean, the book is helpful for tertiary teachers globally. Professor Xander Lub, President, EuroCHRIE The book inspires educators and students. The cases provide context to students’ learning and demonstrate the richness and variation of the industry. The book also clearly demonstrates how research can inform our teaching. Professor Brian King, Chair, THE-ICE Assessment Panel The book includes cases under five themes: experiences, operations, technologies, strategy and marketing, and destinations. The book provides subject lecturers with a structure to guide students of applying theory into practice. Dr Paul Whitelaw, Academic Director, Southern Cross University This book marks a significant contribution to hospitality, tourism and events pedagogy at undergraduate and postgraduate level. At a time when the industry is demanding that our graduates have a strong grasp of “real world issues”, the case study approach provides an accessible, meaningful and relatable means by which students can engage in real world issues.

Marketing Research for the Tourism, Hospitality and Events Industries

Marketing Research for the Tourism, Hospitality and Events Industries PDF

Author: Bonita Kolb

Publisher: Routledge

Published: 2018-01-29

Total Pages: 294

ISBN-13: 1351702211

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This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research. The book contains essential information on how to conduct research on visitor trends, experiences, preferences and lifestyles, shedding light on customer preferences, product changes, promotional efforts and pricing differences to ensure the destination is successful. It offers guidance on how to write, conduct and analyze the results of surveys, or use qualitative methods such as focus groups, interviews, projective techniques and observation. It also illustrates how social media can be used as a new means to determine visitor preferences by analyzing online data and conversations. Other content includes suggestions and examples on turning research data into actionable recommendations as well as advice on writing and presenting the final report. Integrated with a wide range of case studies per chapter, this short and accessible textbook is essential reading for all students wishing to gain knowledge as to what visitors want from the travel, hospitality and/or event experience.

International Case Studies in Tourism Marketing

International Case Studies in Tourism Marketing PDF

Author: Gürhan Aktaş

Publisher: Taylor & Francis

Published: 2022-06-09

Total Pages: 270

ISBN-13: 1000600319

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This international case study book provides 27 expertly curated case studies on the topic of tourism marketing, each with detailed implementation instructions for the instructor in order to maximise student participation and learning. The dynamic characteristic of the industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with such factors in real-life practices. Curated and developed by industry experts and practitioners, these case studies embody real-world scenarios with the aim of best preparing students for their future careers. This compelling set of case studies follows a logical and uniform structure and covers topics such as marketing mix, crisis management, digital marketing, quality development, product development and sustainability. With reflective questions throughout to aid both in-class discussion and self-study, this book is an ideal study resource for use in higher and vocational education, and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike.

The Study of Food, Tourism, Hospitality and Events

The Study of Food, Tourism, Hospitality and Events PDF

Author: Sue Beeton

Publisher: Springer

Published: 2018-06-14

Total Pages: 274

ISBN-13: 9811306389

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This book elaborates upon, critiques and discusses 21st-century approaches to scholarship and research in the food, tourism, hospitality, and events trades and applied professions, using case examples of innovative practice. The specific field considered in this book is also placed against the backdrop of the larger question of how universities and other institutions of higher learning are evolving and addressing the new relationships between research, scholarship and teaching.

Case Studies in Tourism and Hospitality Marketing

Case Studies in Tourism and Hospitality Marketing PDF

Author: Rob Harris

Publisher:

Published: 2005-01-01

Total Pages: 228

ISBN-13: 9781862505025

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Contains 13 Australian-based case studies that provide a snapshot of organisations that have a strategic approach to the application of the marketing process, detailing the development and implementation of these strategies. Harris at Uni of Technology, Sydney, Jago and King at Victoria University, Melbourne, Vic.

Strategic Management for Tourism, Hospitality and Events

Strategic Management for Tourism, Hospitality and Events PDF

Author: Nigel Evans

Publisher: Routledge

Published: 2015-01-30

Total Pages: 1527

ISBN-13: 1135038260

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Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. Among the new features and topics included in this edition are: Extended coverage to Hospitality and Events to reflect the increasing need and importance of a combined sector approach to strategy New international Tourism, Hospitality and Events case studies from both SME’s and large-scale businesses are integrated throughout to show applications of strategic management theory, such as objectives, products and markets and strategic implementation. Longer combined sector case studies are also included at the end of the book for seminar work. New content on emerging strategic issues affecting the tourism ,hospitality and events industries, such as innovation, employment, culture and sustainability Web Support for tutors and students providing explanation and guidelines for instructors on how to use the textbook and case studies, additional exercises, case studies and video links for students. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students’ learning and understanding. This book is an essential resource to Tourism, Hospitality and Events students.

Handbook of Tourism Entrepreneurship

Handbook of Tourism Entrepreneurship PDF

Author: Rob Hallak

Publisher: Edward Elgar Publishing

Published: 2024-05-02

Total Pages: 445

ISBN-13: 1803920025

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The Handbook of Tourism Entrepreneurship outlines the foundations of success in the tourism sector, examining the ways in which small and medium sized enterprises (SMEs) can become economic engines for tourism destinations by boosting regional growth and prosperity.

Tourism and Hospitality Management in Practice

Tourism and Hospitality Management in Practice PDF

Author: Rebecca Wilson-Mah

Publisher: Taylor & Francis

Published: 2023-12-22

Total Pages: 171

ISBN-13: 100380828X

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Tourism and Hospitality Management in Practice: A Case Study Collection is a collection of real-world business cases with a particular focus on small- and medium-sized enterprises (SMEs) in different countries from around the world. Fifteen compact cases capture a variety of business situations that present decisions, opportunities, or challenges. Organized into four parts, the cases reflect the various impacts of changing external conditions and internal factors in tourism and hospitality SMEs. Each case tells the story of a particular business situation and context, and the student takes on the role of the decision maker. All cases include a synopsis, discussion questions, a learning activity, references, and further reading. An introductory chapter written specifically for students offers advice on what to expect from learning with a case, as well as hints on how to approach a case analysis. The cases offer multiple opportunities to connect tourism and hospitality knowledge and theory to practice, with a particular emphasis on analytical skill development, problem-solving, and alternative generation. This case collection is suitable for undergraduate and graduate courses in tourism, hospitality management, and business, as well as for professional development programs. For instructors who teach with the cases, there are teaching notes, comprising comprehensive teaching plans and resources, learning activities, reflective questions, additional readings, and external resources, all available online.

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