eBook PDF Download Digital Library
Author: Ronald A. Faucheux
Publisher: M. Evans
Published: 2002-05-22
Total Pages: 225
ISBN-13: 1590771931
DOWNLOAD EBOOK →This is your first and last stop for everything you need to know about winning the political game in the modern world of expensive, competitive campaigning.
Author: D. Sunshine Hillygus
Publisher: Princeton University Press
Published: 2014-04-24
Total Pages: 268
ISBN-13: 1400831598
DOWNLOAD EBOOK →The use of wedge issues such as abortion, gay marriage, and immigration has become standard political strategy in contemporary presidential campaigns. Why do candidates use such divisive appeals? Who in the electorate is persuaded by these controversial issues? And what are the consequences for American democracy? In this provocative and engaging analysis of presidential campaigns, Sunshine Hillygus and Todd Shields identify the types of citizens responsive to campaign information, the reasons they are responsive, and the tactics candidates use to sway these pivotal voters. The Persuadable Voter shows how emerging information technologies have changed the way candidates communicate, who they target, and what issues they talk about. As Hillygus and Shields explore the complex relationships between candidates, voters, and technology, they reveal potentially troubling results for political equality and democratic governance. The Persuadable Voter examines recent and historical campaigns using a wealth of data from national surveys, experimental research, campaign advertising, archival work, and interviews with campaign practitioners. With its rigorous multimethod approach and broad theoretical perspective, the book offers a timely and thorough understanding of voter decision making, candidate strategy, and the dynamics of presidential campaigns.
Author: Ithiel de Sola Pool
Publisher: Cambridge, M.I.T.P. Massachusetts Institute of Technology
Published: 1964
Total Pages: 190
ISBN-13:
DOWNLOAD EBOOK →Author: Nelson W. Polsby
Publisher: Rowman & Littlefield
Published: 2008
Total Pages: 374
ISBN-13: 9780742554153
DOWNLOAD EBOOK →Brimming with data and examples from the heated 2004 election, and laced with previews of 2008, the twelfth edition of this classic text offers a complete overview of the presidential election process from the earliest straw polls and fundraisers to final voter turnout and exit interviews. The comprehensive coverage includes campaign strategy, the sequence of electoral events, and the issues, all from the perspective of the various actors in the election process voters, interest groups, political parties, the media, and the candidates themselves.
Author: Samuel L. Popkin
Publisher: Oxford University Press
Published: 2012-05-01
Total Pages: 564
ISBN-13: 0199939411
DOWNLOAD EBOOK →There are two winners in every presidential election campaign: The inevitable winner when it begins--such as Rudy Giuliani or Hillary Clinton in 2008--and the inevitable victor after it ends. In The Candidate, Samuel Popkin explains the difference between them. While plenty of political insiders have written about specific campaigns, only Popkin--drawing on a lifetime of presidential campaign experience and extensive research--analyzes what it takes to win the next campaign. The road to the White House is littered with geniuses of campaigns past. Why doesn't practice make perfect? Why is experience such a poor teacher? Why are the same mistakes replayed again and again? Based on detailed analyses of the winners--and losers--of the last 60 years of presidential campaigns, Popkin explains how challengers get to the White House, how incumbents stay there for a second term, and how successors hold power for their party. He looks in particular at three campaigns--George H.W. Bush's muddled campaign for reelection in 1992, Al Gore's flawed campaign for the presidency in 2000, and Hillary Clinton's mismanaged effort to win the nomination in 2008--and uncovers the lessons that Ronald Reagan can teach future candidates about teamwork. Throughout, Popkin illuminates the intricacies of presidential campaigns--the small details and the big picture, the surprising mistakes and the predictable miscues--in a riveting account of what goes on inside a campaign and what makes one succeed while another fails. As Popkin shows, a vision for the future and the audacity to run are only the first steps in a candidate's run for office. To truly survive the most grueling show on earth, presidential hopefuls have to understand the critical factors that Popkin reveals in The Candidate. In the wake of the 2012 election, Popkin's analysis looks remarkably prescient. Obama ran a strong incumbent-oriented campaign but made typical incumbent mistakes, as evidenced by his weak performance in the first debate. The Romney campaign correctly put power in the hands of a strong campaign manager, but it couldn't overcome the weaknesses of the candidate.
Author: Kristin Lynn Campbell
Publisher:
Published: 2005
Total Pages:
ISBN-13:
DOWNLOAD EBOOK →Democracy is best described as a struggle over competing ideals and values. One of the most important places where this struggle takes place is in the electoral arena. My dissertation examines the struggle between candidates and their respective messages in this arena. Focusing on fourteen Senate races from 1998 and 2000, I examine, in depth, how the struggle over competing ideals takes place (or in some cases, does not take place) and whether some candidates are more successful than others at navigating their message through the political environment to voters. This study examines the impact of candidate skills and resources as well as state characteristics on the strategies candidates employ when emphasizing campaign issues. In addition, my dissertation focuses on the impact interest group advertising has on the candidates' campaign dialogue and analyzes media coverage in Senate races by comparing each candidate's core message to the campaign information transmitted by the media to voters. The analysis presented here reveals that candidates employ both multi-dimensional and unidimensional strategies. State party competition appears to offer the most plausible explanation for the variation in strategy across the states. Competition, rather than encouraging a multi-dimensional campaign strategy, appears to promote convergence towards the median voter and a unidimensional strategy. Furthermore, this study suggests that candidates face a number of obstacles in trying to transmit their campaign message to voters. In addition to struggling against their opponent, candidates have to struggle against both interest groups and the media to get their message to the electorate. Just under one-half of the advertisements interest groups ran were successful at interjecting issues into the campaign debate. Furthermore, in over seventy percent of the Senate races included in this study, the media emphasized issues other than what the candidates were focusing on. While this may have the positive benefit of infusing more issues into the debate, it may also blur the lines of accountability -- particularly if candidates have no intention of acting on issues emphasized exclusively by the media.
Author: Robert G. Boatright
Publisher:
Published: 2004
Total Pages: 288
ISBN-13:
DOWNLOAD EBOOK →Parallel histories : the incumbency advantage and electoral competition -- The rational candidate and the hopeless cause -- Incumbents and challengers compared -- "It's not like rocket science" : how candidates understand public opinion -- "Like throwing golf balls against the wall" : the candidates talk about issues and ideology -- "You don't know me, but here I am" : candidate perceptions of party strength -- Expressive campaigning in 2000 and beyond -- Conclusions : expressive politics and invisible politics.
