Canadian Marketing Law Handbook
Author: Henry Lue
Publisher:
Published: 2012
Total Pages: 159
ISBN-13: 9780779851614
DOWNLOAD EBOOK →Author: Henry Lue
Publisher:
Published: 2012
Total Pages: 159
ISBN-13: 9780779851614
DOWNLOAD EBOOK →Author: Ronald E. Dimock
Publisher: Scarborough, Ont. : De Boo
Published: 1991
Total Pages: 322
ISBN-13:
DOWNLOAD EBOOK →Author: Brenda L. Pritchard
Publisher:
Published: 2012
Total Pages: 540
ISBN-13: 9780433472131
DOWNLOAD EBOOK →Author: David M. W. Young
Publisher:
Published: 1990
Total Pages:
ISBN-13: 9780459350710
DOWNLOAD EBOOK →Author: Brian R. F. Fraser
Publisher: Scarborough, Ont. : Carswell
Published: 1996
Total Pages:
ISBN-13: 9780459254087
DOWNLOAD EBOOK →Author: David M. W. Young
Publisher:
Published: 1990
Total Pages: 3
ISBN-13: 9780459350710
DOWNLOAD EBOOK →Author: John B Yates
Publisher:
Published: 1980
Total Pages:
ISBN-13: 9780969029106
DOWNLOAD EBOOK →Author: Peter Schotthöfer
Publisher: Kluwer Law International B.V.
Published: 2017-04-01
Total Pages: 850
ISBN-13: 9041159606
DOWNLOAD EBOOK →Most cross-border advertising occurs uncontroversially. However, because international advertising activity falls under so many diverse areas of law, some familiarity with the dense web of legislation, regulation, and case law that may effect its use is essential for all advertisers. This well-known book, now in a fully updated third edition, provides all the necessary information in an easy-to-use country-by-country format. Twenty-six country reports, each by a local expert, provide detailed information on the particular legal environment in each country vis-à-visadvertising, including specific effects of all relevant treaties and trade agreements. Among the issues and topics taken into account are the following: · effect of import restrictions on advertising; · use of price comparisons in advertising; · ‘cold calling’; · consumers’ right to dispute resolution; · ‘blacklisted’ practices; · use of a language other than that of the target country; · special rules for agricultural products; · principles of non-discrimination and equal treatment of nationals; · precautionary principle versus risk principle; · protection of trademarks; · false or deceptive indication of source; · product ‘placement’ in non-advertising communications; · respectful interaction with religious, cultural, and social values; and · when a statement may be deemed ‘misleading’. Because the freedom to market a product simultaneously in several countries is a significant economic benefit, the invaluable information and guidance in this book on what is legally possible in a broad range of countries will be enormously beneficial to firms in all fields that engage in the sale and marketing of products or services. Corporate counsel and marketing directors will warmly welcome this new edition of a proven handbook. "
Author: John S. McKeown
Publisher:
Published: 2004
Total Pages: 264
ISBN-13: 9780459241568
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