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Author: Paul Chrystal
Publisher: Amberley Publishing Limited
Published: 2012-03-15
Total Pages: 199
ISBN-13: 1445627256
DOWNLOAD EBOOK →This fascinating selection of photographs traces some of the many ways in which chocolate production has changed and developed over the last century
Author: Deborah Cadbury
Publisher: D & M Publishers
Published: 2010-10-30
Total Pages: 370
ISBN-13: 1553656512
DOWNLOAD EBOOK →The extraordinary and dramatic story of the chocolate pioneers—as told by one of the descendants of the Cadbury dynasty—ending with Kraft’s recent takeover of the empire. With a cast of characters straight from a Victorian novel, Chocolate Wars tells the story of the great chocolatier dynasties—the Lindts, Frys, Hersheys, Marses and Nestlés—through the prism of the Cadburys. Chocolate was consumed unrefined and unprocessed as a rather bitter, fatty drink for the wealthy elite until the late 19th century, when the Swiss discovered a way to blend it with milk and unleashed a product that would storm every market in the world. Thereafter, one of the great global business rivalries unfolded as each chocolate maker attempted to dominate its domestic market and innovate recipes for chocolate that would set it apart from its rivals. The contest was full of dramatic contradictions: the Cadburys were austere Quakers who found themselves making millions from an indulgent product; Kitty Hershey could hardly have been more flamboyant, yet her husband was moved by the Cadburys’ tradition of philanthropy. Each company was a product of its unique time and place, yet all of them shared one thing: they want to make the best chocolate in the world. Chocolate Wars divulges the visions and ideals that inspired these royal chocolate families and, above all, the mouth-watering chocolate concoctions they created that have driven a global transformation of one of our favourite treats. And with the recent purchase of Cadbury’s by mega–food manufacturer Kraft, the story is brought rapidly into the present.
Author: John Bradley
Publisher: John Wiley & Sons
Published: 2011-02-23
Total Pages: 550
ISBN-13: 1119995051
DOWNLOAD EBOOK →A unique expose of the Cadbury story, providing an unprecedented insight into the makings of an iconic brand. Cadbury's Puple Reign for the first time tells the in-depth story and definitive history of the Cadbury brand, and how it came to be the world's pre-eminent chocolate brand. It presents a no holds barred account of the rollercoaster ride the organization has experienced that has, ultimately, led to its success. It is a story of endurance, where, in the UK, Cadbury is a clear market leader. This fascinating journey that has been the history of Cadbury makes it an ideal example with which to illuminate the story of consumerism. The company was established even before there were a mass of consumers to sell to, and was at the forefront of many of the developments which facilitated the rise of mass markets: Putting product quality at the heart of the brand. Harnessing the miracles of the Industrial and Transportation Revolutions to drive explosive growth Industry consolidation via mergers and acquisitions to cement critical mass A radical approach to harnessing the potential of its workforce to create the most effectively run company in Britain The virtuous circle of economies of scale which slashed prices and brought chocolate to the masses Innovative marketing and selling approaches that put the Cadbury brand into not just the minds of consumers, but their hearts. Illustrated with fact, anecdote and beautiful images from previously archived material, this book provides the reader with an unprecedented insight into one of the world’s most iconic brands. These insights will help any consumer business that aspire to build longevity for their brand with lessons on how to better endear itself to consumers, and how to turn that relationship into profitable sales. The book has the full backing from Cadbury and chairman Sir John Sunderland provides the foreword.
Author: Simon Crossley
Publisher: Amberley Publishing Limited
Published: 2016-10-15
Total Pages: 96
ISBN-13: 1445662272
DOWNLOAD EBOOK →This fascinating selection of photographs shows how Bramhall has changed and developed over the last century.
Author: Darra Goldstein
Publisher: Oxford Companions
Published: 2015
Total Pages: 947
ISBN-13: 0199313393
DOWNLOAD EBOOK →"Celebrating sugar while acknowledging its complex history, 'The Oxford Companion to Sugar and Sweets' is the definitive guide to one of humankind's greatest sources of pleasure"--
Author: John Bradley
Publisher:
Published: 2013-09-25
Total Pages: 190
ISBN-13: 9781492275084
DOWNLOAD EBOOK →Fry's Chocolate Dream for the first time tells the amazing story of one of the great British cocoa and chocolate firms, J.S. Fry & Sons of Bristol. We follow Fry's meteoric rise from their 1728 roots through the 19th-century to become the world's largest in their field, driven by their invention of the world's first chocolate bar and their creation of a mass market for cocoa. Facing intense competition, their 1918 merger with their great rivals and one-time customer, Cadbury's, would prove to be a fateful decision. Far from the Birmingham giant cooperating with Fry's, Cadbury's launched an onslaught that decimated Fry's, who were in the midst of accomplishing one of Britain's largest and most complex business relocations. Facing ruin, Fry's would be reinvented after the Second World War by a renegade son of George Cadbury himself, Egbert Cadbury, who led Fry's to being one of the chocolate industry's leaders in the U.K. and overseas, prior to their eventual incorporation into the Cadbury company. Illustrated with over 200 archive images, Fry's Chocolate Dream tells the definitive story of a British icon.
Author:
Publisher:
Published: 2017-03-15
Total Pages: 220
ISBN-13: 9780994518637
DOWNLOAD EBOOK →Post-Mount Kembla Disaster social history, comprised of portraits of 14 local personalities and their stories.
Author: Paul Chrystal
Publisher: Amberley Publishing Limited
Published: 2016-11-15
Total Pages: 96
ISBN-13: 1445640988
DOWNLOAD EBOOK →As the sixties faded away, seventies style swept York into the modern age.
Author: Paul Chrystal
Publisher: Amberley Publishing Limited
Published: 2012-03-15
Total Pages: 203
ISBN-13: 1445632519
DOWNLOAD EBOOK →This fascinating selection of photographs traces some of the many ways in which York's Industries have changed and developed over the last century.
Author: Paul Chrystal
Publisher: Grub Street Publishers
Published: 2012-08-24
Total Pages: 258
ISBN-13: 1781597499
DOWNLOAD EBOOK →A deliciously illustrated historical tour of England’s “chocolate city.” In the nineteenth century, York was renowned for confectionery—particularly chocolate. Treats like Kit Kat, Fruit Gums, All Gold, and Butterkist were made by York companies Rowntree’s, Terry’s, and M.A. Craven and Son. This new book is the first to chart the history of chocolate and confectionery manufacture and marketing by York companies, from their origins in the eighteenth century through to recent takeovers by Nestle, Tangerine, and Kraft. Revolutionary new products such as Easter eggs in the 1870s and chocolate assortments in the 1890s are covered—along with such crucial turn-of-the-century developments as milk chocolate and the chocolate bar. The significance to the industry of the Quaker movement is discussed, along with an examination of the impact of the world wars and the intervening depression. Fully illustrated throughout, this book provides both an enlightening view of the chocolate industry—from production, quality control, distribution, and marketing to packaging, design, and branding—as well a tasty morsel of British history.
