Buying Audiences

Buying Audiences PDF

Author: Paula Muñoz

Publisher: Cambridge University Press

Published: 2019

Total Pages: 319

ISBN-13: 1108422594

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Develops a new theory of how politicians campaign and deploy electoral clientelism in weak party systems.

Emerging Dynamics in Audiences' Consumption of Trans-media Products

Emerging Dynamics in Audiences' Consumption of Trans-media Products PDF

Author: Carmen Spano

Publisher: Anthem Press

Published: 2020-11-27

Total Pages: 164

ISBN-13: 1785275151

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The book investigates the new forms of empowered agency possessed by national audiences with reference to two particular television texts: Game of Thrones and Mad Men. The two popular American TV shows are highly successful products of the convergence era, characterized by trans-media storytelling as a strategy and the interconnection of audiences’ multiple practices of reception and fruition. The book argues how the analysis of audience engagement with trans-media texts will disclose important information about the various ways people organize their lives around media and how these activities help them to make sense of the world they live in.

Introducing Vigilant Audiences

Introducing Vigilant Audiences PDF

Author: Daniel Trottier

Publisher: Open Book Publishers

Published: 2020-10-15

Total Pages: 305

ISBN-13: 1783749059

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Ever since the exposure of the Kitten Killer of Hangshou captured the imagination of online communities world-wide, vigilantism and digilantism has come to the fore as an emerging and poignant issue. In their book Introducing Vigilant Audiences Daniel Trottier and colleagues (and contributors) have produced an excellent and throughtful ‘must read’ for all who are studying vigilantism, or just interested in it. Prof. David Wall, University of Leeds This is a collection of cutting edge and thoughtful case studies of global digital vigilantism that advances this emerging and increasingly important field in useful and intriguing ways. Prof. Michael Pfeifer, City University of New York This ground-breaking collection of essays examines the scope and consequences of digital vigilantism – a phenomenon emerging on a global scale, which sees digital audiences using social platforms to shape social and political life. Longstanding forms of moral scrutiny and justice seeking are disseminated through our contemporary media landscape, and researchers are increasingly recognising the significance of societal impacts effected by digital media. The authors engage with a range of cross-disciplinary perspectives in order to explore the actions of a vigilant digital audience – denunciation, shaming, doxing – and to consider the role of the press and other public figures in supporting or contesting these activities. In turn, the volume illuminates several tensions underlying these justice seeking activities – from their capacity to reproduce categorical forms of discrimination, to the diverse motivations of the wider audiences who participate in vigilant denunciations. This timely volume presents thoughtful case studies drawn both from high-profile Anglo-American contexts, and from developments in regions that have received less coverage in English-language scholarship. It is distinctive in its focus on the contested boundary between policing and entertainment, and on the various contexts in which the desire to seek retribution converges with the desire to consume entertainment. Introducing Vigilant Audiences will be of great value to researchers and students of sociology, politics, criminology, critical security studies, and media and communication. It will be of further interest to those who wish to understand recent cases of citizen-led justice seeking in their global context.

Media Audiences

Media Audiences PDF

Author: John L. Sullivan

Publisher: SAGE

Published: 2012-10-23

Total Pages: 281

ISBN-13: 1412970423

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Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we are all engaged with media as a member of an audience. Despite the widespread use of this term in our popular culture, the meaning of the "audience" is complex, and it has undergone significant historical shifts as new forms of mediated communication have developed from print, telegraphy, and radio to film, television, and the Internet. Media Audiences explores the concept of media audiences from four broad perspectives: as "victims" of mass media, as market constructions & commodities, as users of media, and as producers & subcultures of mass media. The goal of the text is for students to be able to think critically about the role and status of media audiences in contemporary society, reflecting on their relative power in relation to institutional media producers.

Resisting the News

Resisting the News PDF

Author: Jennifer Rauch

Publisher: Routledge

Published: 2020-12-29

Total Pages: 235

ISBN-13: 1000298124

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Resisting the News brings together unique insights from activists and alternative-media users to offer a distinctive perspective on the problems of journalism today—and how to fix them. Using critical-cultural theory and, in particular, the conceptual frameworks of ritual communication and interpretive communities, this book examines how audiences filter their interpretations of mainstream news through the prisms of their identities and experiences with alternative media and political protest. Jennifer Rauch gives voice to alternative-media audiences and illuminates the cultural resources, values, assumptions, critical skills, and discursive strategies through which they make sense of their news environments. Drawing on a 15-year research project, Rauch employs a variety of qualitative, quantitative, and quasi-ethnographic methods, including focus groups, media-use diaries, close-ended surveys, and open-ended questions, to paint a layered portrait of liberal and conservative critiques of journalism. Shedding new light on popular theories about "how news works" and about "mass" audiences, this book will be useful to students, scholars, and teachers of political communication, journalism studies, media studies, and critical-cultural studies.

Understanding Audiences

Understanding Audiences PDF

Author: Andy Ruddock

Publisher: SAGE

Published: 2000-12-05

Total Pages: 208

ISBN-13: 1446239497

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The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. Understanding Audiences: demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research.

Media Audiences

Media Audiences PDF

Author: John L. Sullivan

Publisher: SAGE Publications

Published: 2019-07-24

Total Pages: 290

ISBN-13: 1506397387

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Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we all engage with media as an audience. . Despite the widespread use of this term in our popular culture, the meaning of "audience" is complex, and it has undergone significant historical shifts as new forms of mediated communication have developed from print, telegraphy, and radio to film, television, and the Internet. Media Audiences: Effects, Users, Institutions, and Power 2nd Edition explores the concept of media audiences from four broad perspectives: as "victims" of mass media, as market constructions and commodities, as users of media, and as producers and subcultures of mass media. The goal of the text is for students to be able to think critically about the role and status of media audiences in contemporary society, reflecting on their relative power in relation to institutional media producers.

Audience Evolution

Audience Evolution PDF

Author: Philip M. Napoli

Publisher: Columbia University Press

Published: 2011

Total Pages: 266

ISBN-13: 0231150350

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Annotation Napoli examines the ongoing redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics.

Audience, Relevance, and Search

Audience, Relevance, and Search PDF

Author: Cynthia Fishel

Publisher:

Published: 2010

Total Pages: 208

ISBN-13: 9781282563445

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Real solutions to the Internet search challenges that Web marketers and content professionals struggle with every day! Take search optimization to the next level by providing the right content to the right user at the right time Up-to-the-minute guidance on "writing for Google" that reflects the latest changes to Google's algorithms New techniques for defining keywords more effectively Authored by IBM web pioneers with 45+ years of content and search optimization experience.