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Author: Jeremy Miller
Publisher: Page Two
Published: 2019-10-08
Total Pages: 0
ISBN-13: 1989025609
DOWNLOAD EBOOK →Miller delivers a proven, step-by-step brand naming process to create an unforgettable name. The book explains to readers what to do every step of the way--right down to exercises to generate lots of naming ideas to techniques on how to test which names resonate the most.most.
Author: Jeremy Miller
Publisher: Dundurn
Published: 2015-01-10
Total Pages: 277
ISBN-13: 1459728122
DOWNLOAD EBOOK →#1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.
Author: Rob Meyerson
Publisher: Business Expert Press
Published: 2021-12-14
Total Pages: 233
ISBN-13: 1637421567
DOWNLOAD EBOOK →You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.
Author: IBP, Inc.
Publisher: Lulu.com
Published: 2015-09-29
Total Pages: 313
ISBN-13: 1438769857
DOWNLOAD EBOOK →Finland Business Law Handbook - Strategic Information and Basic Laws
Author: Brad Flowers
Publisher: Entrepreneur Press
Published: 2020-03-17
Total Pages: 152
ISBN-13: 1613084234
DOWNLOAD EBOOK →NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out. In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You’ll learn how to: Set clear goals for your name and brand before you start Craft a brainstorming list based on your business mission Build a brand unique to you by creating your own word Find the balance between “cool” and clear Narrow down your list of names with five easy tests
Author: Nickolas James
Publisher: John Wiley & Sons
Published: 2020-01-21
Total Pages: 722
ISBN-13: 0730369277
DOWNLOAD EBOOK →Business Law, 5th Edition (James et al.) is written for business students to provide a clear and accessible introduction to the legal system. Business law courses are the first exposure to law for many business students and the first time they are obliged to think deeply about the discipline. This updated edition presents business law in a practical context rather than the doctrinal context that many major legal publishers use. The Business Law interactive e-text features a range of instructional media content designed to provide students with an engaging learning experience. This includes practitioner videos from Herbert Smith Freehills, animated work problems and questions with immediate feedback. This new edition is a unique resource that can form the basis of a blended learning solution for lecturers.
Author: Andy Gibson
Publisher: Pearson Higher Education AU
Published: 2013-10-11
Total Pages: 1103
ISBN-13: 1486010296
DOWNLOAD EBOOK →Business Law 2014 - Your essential up-to-date business law resource The pace and scope of legislative reform of the law affecting business is increasing. There is a major shift to uniformity across the nation with a corresponding increase in new legislation and significant amendments to existing legislation. Business Law 2014 is a sophisticated and comprehensive text which provides a clear and current appreciation of the main rules and legal principles encountered in a course for non-lawyers. It considers the legal environment in which businesses must operate in all states and territories. With a student-friendly, 4-colour format and a teaching and learning resource package second to none, Business Law 2014 also offers instructors a great opportunity to tailor textbook content to suit the breadth and depth of the areas you wish to teach.
Author: IBP USA
Publisher: Lulu.com
Published:
Total Pages: 262
ISBN-13: 1433069822
DOWNLOAD EBOOK →Author: Peri Pakroo
Publisher: Nolo
Published: 2024-03-15
Total Pages: 422
ISBN-13: 1413331637
DOWNLOAD EBOOK →Your one-stop guide to starting a small business in California The Small Business Start-Up Kit for California shows you how to set up a small business quickly and easily. It explains the forms, fees, and regulations you’ll encounter and shows you how to: choose the right business structure, such as an LLC or partnership write an effective business plan pick a winning business name and protect it get needed California licenses and permits hire and manage staff in compliance with California and federal law start a home business manage finances and taxes, and market your business effectively, online and off. The 15th edition is updated with the latest legal and tax rules affecting California small businesses, plus trends in digital marketing, remote working, and technology (including AI) for small businesses. WITH DOWNLOADABLE FORMS Includes cash flow projection and profit/loss forecast worksheets, California LLC Articles of Organization, small business resources, and more available for download.
Author: Ellie (Larelle) Chapple
Publisher: John Wiley & Sons
Published: 2023-09-15
Total Pages: 451
ISBN-13: 1394184581
DOWNLOAD EBOOK →This award-winning text is written specifically for accounting students. It is concise and to the point, covering the core topics a student needs to learn in a typical company law unit. With an expansive range of digital resources within the interactive eText, students will be guided through the real-life application of what they are learning, using media such as practitioner interview videos, animated work problems and questions with immediate feedback.
