Business Development: A Guide to Small Business Strategy

Business Development: A Guide to Small Business Strategy PDF

Author: David Butler

Publisher: Routledge

Published: 2012-05-04

Total Pages: 204

ISBN-13: 1136423907

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'Business Development' provides a readable and practical book for the growth and development of businesses. This is primarily a textbook for the NVQ4 Business Development qualification, the Institute of Management Certificate in Owner Management courses, and HND Small business modules, but the text is also an invaluable practical guide to owner-managers of small businesses. All businesses pass through several stages of growth and it occurs for a number of reasons, such as change in the commercial market, increased customer demand for services or product, higher numbers of customers. Business Development shows how to make the most of this growth and also how to deal with the different types of problems that are encountered along the way. The book is structured to follow a logical sequence of questions that makes it readily accessible: Where are we now? Where do we want to go? What resources are needed to get there? What sales and marketing policies do we need to develop? It examines the personnel and staffing implications, the efficiency of the current financial management process, and the owner's own abilities to make it all happen. Most important of all it makes the owner-manager takes a long, hard look at the business and where it is really going.

The Small Business Planner

The Small Business Planner PDF

Author: Larry Wilson

Publisher: Morgan James Publishing

Published: 2011-04-01

Total Pages: 216

ISBN-13: 1600379060

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The entrepreneur’s comprehensive companion: “Clear, concise, and to the point . . . [The author] has an excellent grasp of running a small business.” —Steve Pallen, President, R&D, E-Metrotel What are the ten most common marketing mistakes? How do you avoid costly mistakes when planning for a new business? What should be avoided when planning a business web site? These are just a few of the many important questions answered in The Small Business Planner, the most comprehensive book available to assist new and established entrepreneurs in operating a successful enterprise. Avoiding jargon, the book provides access to numerous free templates on the companion website including: Business and Marketing Plans in MS Word; Profit & Loss projections, Cash Flow projections, Start-Up Cost Analysis, and many more in MS Excel, all complete with formulas and ready to use. The companion site also includes a forum for entrepreneurs to post important questions regarding their business. The Small Business Planner provides a detailed checklist for new entrepreneurs to ensure that important tasks and processes are not overlooked. The Feasibility Analysis will let you know if your business idea will be profitable and competitive, and more than half the book is dedicated to generating revenue. Essential Marketing topics include: Planning and Research, in which the author introduces his own easy-to-use model to create an effective message, Advertising, Choosing the Right Media, Databases, Selling Skills, and Customer Service. Finance covers: Bookkeeping Basics, Financial Statements, Setting Goals and Measuring Results, and Receivables Management. Operations topics include: Creating Effective Web Sites, Employee Relations, and Contingency Planning. Entrepreneurship can be very rewarding if the functions in all three business modules are executed properly. Now the small business owner can wear all hats effectively—and avoid making costly mistakes by using The Small Business Planner.

Business Development For Dummies

Business Development For Dummies PDF

Author: Anna Kennedy

Publisher: John Wiley & Sons

Published: 2015-04-20

Total Pages: 439

ISBN-13: 1118962710

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Growing a small business requires more than just sales Business Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It's not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships/alliances, helping you develop robust business practices that can be used every day. You'll learn how to structure, organise, and execute an effective development plan, with step-by-step expert guidance. Realising that you can't just "hire a sales guy" and expect immediate results is one of the toughest lessons small business CEOs have to learn. Developing a business is about more than just gaining customers – it's about integrating every facet of your business in an overarching strategy that continually works toward growth. Business Development For Dummies provides a model, and teaches you what you need to know to make it work for your business. Learn the core concepts of business development, and how it differs from sales Build a practical, step-by-step business development strategy Incorporate marketing, sales, and customer management in general planning Develop and implement a growth-enhancing partnership strategy Recognising that business development is much more than just sales is the first important step to sustained growth. Development should be daily – not just when business starts to tail off, or you fall into a cycle of growth and regression. Plan for growth, and make it stick – Business Development For Dummies shows you how.

The Small Business Start-Up Guide

The Small Business Start-Up Guide PDF

Author: Hal Root

Publisher: Sourcebooks, Inc.

Published: 2006

Total Pages: 258

ISBN-13: 1402220316

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Filled with essential checklists, worksheets and advice, The Small Business Start-Up Guide will get you up and running The Small Business Start-Up Guide is a must-have resource for anyone starting a business. Covering everything you need to know to start successfully, it will save you immeasurable amounts of time, effort and money.

Developing Business Strategies

Developing Business Strategies PDF

Author: David A. Aaker

Publisher:

Published: 1988-04-14

Total Pages: 392

ISBN-13:

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``An exceptional tool for the challenges facing today's corporate planner. It should be read by every manager involved in planning and strategy.'' --Robert R. Lindberg Vice-President, Corporate Development Transamerica Corporation Shows managers how to anticipate market trends, threats, and opportunities, and how to develop strategies that can help their companies respond and grow. Thoroughly revised from the acclaimed 1984 edition, with over 50% new material, the 2nd edition emphasizes a market-responsive approach to creating strategies that any business manager can use to generate effective strategic options in today's constantly changing marketplace. New chapters cover external analysis, customer analysis, competitor analysis, and developing strategy in mature or stagnant markets, and there is expanded coverage of sustainable competitive advantages (SCA).

The Essential Guide to Managing Small Business Growth

The Essential Guide to Managing Small Business Growth PDF

Author: Peter Wilson

Publisher: John Wiley & Sons

Published: 2005-01-21

Total Pages: 316

ISBN-13: 0470868406

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A cliche it may be but we are living in ever more turbulent times. Business decision-making has become more challenging and unpredictable than ever: we see unforeseen and often cataclysmic changes in consumer demand, both at home and in export markets; customers continue to demand more, more quickly and for less; new laws and regulations abound; competitors steal loyal customers; and, increasingly, the advice that once could be found from a 'Small Business Adviser' has been replaced by a call centre. Hand in hand with these challenges, the risks associated with expansion, or a new strategy, have grown significantly. In the context of a small business, where a manager has not necessarily had the breadth of experience of someone in a larger organization or formal management learning, they can seem extremely daunting. This book addresses the issues confronting managers/owners of SMEs by providing practical, jargon-free advice on which a SME can create a sound platform from which to prosper. * Uncomplicated and jargon free to appeal to the SME director or manager who has little time to read * Can be used as a continuous read or a source of ides for dealing with the day-to-day problems of running and growing a small business * Based on the practical experience of the authors with examples taken from consulting practice

The Small Business Start-up Guide

The Small Business Start-up Guide PDF

Author: Robert Sullivan

Publisher:

Published: 2000

Total Pages: 370

ISBN-13: 9781882480197

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A guide designed to increase the probability of success and avoid common trouble areas in starting and operating a small business. Gives practical advice on such topics as selecting the right business, partners, marketing, insurance, computers, writing and speaking effectively, and others.

The Financial Times Guide to Business Development

The Financial Times Guide to Business Development PDF

Author: Ian Cooper

Publisher: Pearson UK

Published: 2012-08-07

Total Pages: 193

ISBN-13: 027375954X

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With over 500 tips, tactics, techniques and thought provoking business questions, this is the authoritative guide to attracting more customers, profit, revenue and business success. Whether you are a budding entrepreneur, existing business owner, manager or director, this is the most comprehensive, pragmatic, common sense collection of business development techniques ever brought together into one book. It is structured so that you can easily find and dip into specific topics or view the whole book from a more overall strategic standpoint.

Main Street Survival Guide for Small Businesses

Main Street Survival Guide for Small Businesses PDF

Author: Samuel K Burlum

Publisher:

Published: 2018-02-02

Total Pages: 304

ISBN-13: 9780990007227

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Sam Burlum's "Main Street Survival Guide for Small Businesses," addresses the threats that plague a small businesses ability to succeed, and how to grow your business within the ever changing Main Street USA local economy. This book combines real world experience backed by research. Forewords by Ron Ball, Patricia Singer, and Beverly White; Authored by Samuel K. Burlum. This book is not another self-help personal development book, nor is it another book on how to get motivated about your business. It's about knowing the score related to your small business enterprise; providing you the tools on how to handle some of the toughest small business challenges; helping your business become more sustainable and profitable. So you want to own your own business? Or maybe you are an inspiring entrepreneur? What if you are an established small business owner who is looking to reinvent their image or gain a strategic market advantage? Then Sam Burlum's "Main Street Survival Guide for Small Businesses," is the MUST HAVE guide in assisting you to outlast, out maneuver, and outwit the ever changing threats and economic climate conditions. Here are a few small business facts: FACT: Only 1/3rd of all new businesses from start-up live long enough to see their 10th Anniversary FACT: Small businesses are responsible for 60% of job creation in the last 10 years FACT: Over 150 million people are employed by small businesses It is that important that your business survive and is a success! It does matter how successful your small business enterprise becomes. Not only is your family counting on you, but so is your community, country, and the economy. In this book, not only will you be provided the amor you need to survive the changing landscape of your local community, you will be given the tools that will give your business a chance to win where other small businesses fail. This book was written with your small business success in mind. Coming from a small business background, and as a career entrepreneur, the author, Samuel K. Burlum, understands the many obstacles that can undermine a small business owner's efforts. He also knows of tools that can make all the difference between being just another business, to being a beacon of why a business on Main Street can work. In this book you will learn: How to protect your business from commonly made mistakes How to handle business adversity and challenges How to find funding for your new or expanding business How to properly convey your business's message to potential consumers How to plan your business strategy for long term How to build strategic business partnerships and alliances How to establish policies and procedures for business operations Ron Ball, World Renowned and Recognized Public Speaker and Author, Corporate Trainer, and Host of the TV show "Choose Greatness," says "So many business books are filled with fluff and dominated by theory. Samuel K. Burlum does everyone a favor by explaining how entrepreneurial success actually happens. He then pulls back the curtain and shows you how to build a successful business. In my success seminars I have delivered these principles to over 8 million people in 24 countries. Samuel K. Burlum lives these principles. He provides YOUR opportunity to fast track your business in Main Street Survival Guide for Small Businesses."

The Pocket Small Business Owner's Guide to Business Plans

The Pocket Small Business Owner's Guide to Business Plans PDF

Author: Brian Hill

Publisher: Skyhorse Publishing Inc.

Published: 2013-02

Total Pages: 225

ISBN-13: 1581159277

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Helps small buisness owners create logistical and financial plans for the future, and includes such issues as planning a business model, calculating expenses, writing an executive summary, and developing a marketing strategy.