Lanterna Rally
eBook PDF Download Digital Library
Bulletin of the Transilvania University of Braşov
Handbook of Research on Future Policies and Strategies for Nation Branding
Author: Pistikou, Victoria
Publisher: IGI Global
Published: 2021-06-18
Total Pages: 383
ISBN-13: 1799875350
DOWNLOAD EBOOK →By taking corporate marketing concepts and applying it to countries, “nation branding” is a way for these regions to enhance their reputations and project a desired image for international recognition. New modes of publicity and marketing geared towards geographic location fall into this category, leading nation branding to have vast benefits for the economics and societies of countries. New marketing strategies have emerged and are being adopted to consequently brand countries with this purpose of economic growth. By studying these emerging strategies and methods, nations can best develop a desired brand and reputation to foster growth and prosperity. The Handbook of Research on Future Policies and Strategies for Nation Branding discusses how exactly nation branding works to benefit the function and mission of these nations along with showing how nation branding can be used as a strategic asset for the redesign of economic, political, and social characteristics of a country. The chapters outline the given situation of nations and the nature and implications of the brand that is required, measure branding inference, and propose future steps for nation branding. This book is a critical reference source for brand managers, tourism professionals, marketers, advertisers, government officials, travel agencies, academicians, researchers, and students working in the fields of international relations, economics, social sciences, business studies, marketing, and entrepreneurship.
European Journal of Tourism Research
Author:
Publisher: International University College
Published: 2014-10-01
Total Pages: 180
ISBN-13:
DOWNLOAD EBOOK →The European Journal of Tourism Research is an interdisciplinary scientific journal in the field of tourism, published by Varna University of Management, Bulgaria. Its aim is to provide a platform for discussion of theoretical and empirical problems in tourism. Publications from all fields, connected with tourism such as management, marketing, sociology, psychology, geography, political sciences, mathematics, statistics, anthropology, culture, information technologies and others are invited. The journal is open to all researchers. Young researchers and authors from Central and Eastern Europe are encouraged to submit their contributions. Regular Articles in the European Journal of Tourism Research should normally be between 4 000 and 20 000 words. Major research articles of between 10 000 and 20 000 are highly welcome. Longer or shorter papers will also be considered. The journal publishes also Research Notes of 1 500 – 2 000 words. Submitted papers must combine theoretical concepts with practical applications or empirical testing. The European Journal of Tourism Research includes also the following sections: Book Reviews, announcements for Conferences and Seminars, abstracts of successfully defended Doctoral Dissertations in Tourism, case studies of Tourism Best Practices. The European Journal of Tourism Research is published in three Volumes per year. The full text of the European Journal of Tourism Research is available in the following databases: EBSCO Hospitality and Tourism CompleteCABI Leisure, Recreation and TourismProQuest Research Library Individual articles can be rented via journal's page at DeepDyve. The journal is indexed in Scopus and Thomson Reuters' Emerging Sources Citation Index. The editorial team welcomes your submissions to the European Journal of Tourism Research.
Sustainable Energy in the Built Environment - Steps Towards nZEB
Author: Ion Visa
Publisher: Springer
Published: 2014-09-17
Total Pages: 597
ISBN-13: 3319097075
DOWNLOAD EBOOK →This book addresses the main challenges faced today in implementing the Nearly Zero Energy Buildings (nZEB) concept. The book starts with a chapter that addresses problems related to the energy demand and renewable energy sources available in the built environment, along with the restrictions and opportunities in developing sustainable, efficient and affordable solutions, also gaining aesthetic and architectural acceptance. Advanced solutions to cover the energy needs by using various renewable-based energy mixes are presented in two chapters. These two chapters discuss the problem of conversion efficiency at the level of components and systems, aiming at giving value to the variable renewable energy sources, in producing thermal and electric energy. The concept is discussed further in a chapter on advanced solutions for water re-use and recycling wastes as second raw materials. The need for new strategies and implementation tools, for education and training is addressed in the final chapter as part of the nZEB concept, towards sustainable communities. The sub-chapters of the book were openly presented during the 4th Edition of the Conference for Sustainable Energy, held 6-8 November, 2014 and organized by the R&D Centre Renewable Energy Systems and Recycling at the Transilvania University of Brasov, Romania. This event was developed under the patronage of the International Federation for the Promotion of Mechanism and Machine Science (IFToMM), through the Technical Committee Sustainable Energy Systems.
The SAGE Handbook of Digital Marketing
Author: Annmarie Hanlon
Publisher: SAGE
Published: 2022-06-10
Total Pages: 670
ISBN-13: 1529786460
DOWNLOAD EBOOK →Digital marketing changes the dynamics of traditional routes to market, augments conversations and facilitates the measurement of activities by organisations and consumers alike. This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics. This Handbook brings together the critical factors in digital marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring digital marketing. Part 1: Foundations of Digital Marketing Part 2: Methodologies and Theories in Digital Marketing Part 3: Channels and Platforms in Digital Marketing Part 4: Tools, Tactics and Techniques in Digital Marketing Part 5: Management and Metrics in Digital Marketing Part 6: Ethical Issues in Digital Marketing
Environmental Technologies
Author: Burcu E. Ozkaraova Gungor
Publisher: BoD – Books on Demand
Published: 2008-01-01
Total Pages: 280
ISBN-13: 3902613106
DOWNLOAD EBOOK →This book on Environmental Technology takes a look at issues such as air, soil and noise pollution problems, environmental quality assessment, monitoring, modelling and risk as- sessment, environmental health impact assessment, environmental management and envi- ronmental technology development. It represents institutional arrangements, financial mechanisms and some sustainable technologies. The user can always count on finding both introductory material and more specific material based on national interests and problems. The user will also find ample references at the end of each chapter, if additional information is required. For additional questions or comments the user is encouraged to contact the author.
Connecting With Consumers Through Effective Personalization and Programmatic Advertising
Author: Remondes, Jorge
Publisher: IGI Global
Published: 2024-01-10
Total Pages: 323
ISBN-13: 1668491486
DOWNLOAD EBOOK →In the rapidly evolving digital landscape, the ability to connect with consumers through personalized and programmatic advertising has become a vital skill for global companies. As the market undergoes a paradigm shift towards consumer-centric approaches, the need for comprehensive knowledge in this domain is escalating every day. Connecting With Consumers Through Effective Personalization and Programmatic Advertising addresses a timely and pivotal theme that is crucial for companies and the academic community. By bridging the gap between theory and practice, this book equips readers with the tools and strategies necessary to make informed decisions and navigate the dynamic landscape of digital marketing. The book's invaluable content serves as a reliable resource for decision-makers in companies seeking to optimize their digital marketing strategies. It also delves into the depths of knowledge, skills, and processes behind effective personalization and programmatic advertising, offering valuable insights for researchers, teachers, students, and professionals alike.
Managing Customer Relationships Using Customer Care Techniques
Author: Anna Brzozowska
Publisher: CRC Press
Published: 2024-05-15
Total Pages: 165
ISBN-13: 1040017614
DOWNLOAD EBOOK →In today’s global business environment, Customer Relationship Management (CRM) has become key to the success of many international enterprises. Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise offers a comprehensive analysis of this crucial business aspect, focusing on how companies can effectively manage their customer relationships in the context of global expansion. This book stands out with its unique approach to CRM, blending theory with practice and providing readers with a deep understanding of how CRM influences the strategies of international enterprises. The book is divided into four main parts, each focusing on a different aspect of customer relationship management. The first part focuses on creating strategies in the context of customer relationships in international enterprises, the second part discusses the essence of the CRM concept in companies, the third part delves into the strategy of a global enterprise from the customer relationship perspective, and the fourth part centers on the evaluation and optimization of customer care strategy in modern business. Key Features: • In-depth analysis of the CRM concept in the context of international business. • Discussion on the evolution of the CRM idea over the years. • Introduction to integrated customer relationship management systems in global enterprises. • Analysis of the impact of social media on CRM. • Practical insights on measuring the effectiveness of customer care activities. Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise is a must-read for managers, business consultants, business students, and anyone wanting to understand how to effectively manage customer relationships in an international business environment.
Architectonics of Poiēsis
Author: Simina Anamaria Lörincz
Publisher: Springer Nature
Published:
Total Pages: 187
ISBN-13: 3031599594
DOWNLOAD EBOOK →