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Author: Thomas Lah
Publisher: Prentice Hall
Published: 2002-06-12
Total Pages: 384
ISBN-13: 9780132762106
DOWNLOAD EBOOK →Coverage includes: chartering, organizing, and establishing metrics for professional services; addressing the unique challenges faced by professional services in traditional product companies; and managing a professional services business at every stage of its lifecycle.
Author: Ari Kaplan
Publisher: John Wiley & Sons
Published: 2011-05-18
Total Pages: 242
ISBN-13: 1118097521
DOWNLOAD EBOOK →How engaging technology and relationships can help you stand out, attract business and achieve a more dynamic professional life The technological landscape has reshaped the way white collar workers cultivate and promote their businesses. The Transformation of Professional Services is an engaging look at how licensed experts are adapting to today's dynamic economic environment. From Ari Kaplan—a recognized advisor on business and career development— Reinventing Professional Services: Building Your Business in the Digital Marketplaceoffers insights on taking advantage of enterprising techniques to stand out and position one's self as an insightful chameleon rather than as an isolated purveyor of facts and figures. Details the importance of offering resources instead of simply selling Reveals strategies for increasing one's searchability and distinguishing one's self in an economic downturn or recovery Offers advice readers can immediately use to strengthen client relationships Written in a straightforward and accessible style, this book provides engaging guidance for anyone in the professional services field—from business consultants, financial advisers, and lawyers to accountants, real estate brokers, and appraisers.
Author: Mike Schultz
Publisher: John Wiley & Sons
Published: 2013-06-04
Total Pages: 373
ISBN-13: 1118604342
DOWNLOAD EBOOK →A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry. The Second Edition features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews Authors Mike Schultz and John E. Doerr are the coauthors of the Wall Street Journal and Inc. Magazine bestseller Rainmaking Conversations and Professional Services Marketing; Lee W. Frederiksen is coauthor of Online Marketing for Professional Services Will be widely promoted via multiple online routes and direct mail marketing Firms of any size can use this proven approach to marketing and client development to attract new clients and grow their professional service businesses.
Author: David H. Maister
Publisher: Simon and Schuster
Published: 2012-12-11
Total Pages: 536
ISBN-13: 1471109658
DOWNLOAD EBOOK →Professional service firms differ from other business enterprises in two distinct ways: first they provide highly customised services thus cannot apply many of the management principles developed for product-based industries. Second, professional services are highly personalised, involving the skills of individuals. Such firms must therefore compete not only for clients but also for talented professionals. Drawing on more than ten years of research and consulting to these unique and creative companies, David Maister explores issues ranging from marketing and business development to multinational strategies, human resources policies to profit improvement, strategic planning to effective leadership. While these issues can be complex, Maister simplifies them by recognising that 'every professional service firm in the world, regardless of size, specific profession, or country of operation, has the same mission statement: outstanding service to clients, satisfying careers for its people and financial success for its owners.'
Author: Thomas E. Lah
Publisher:
Published: 2005-09
Total Pages: 0
ISBN-13: 9780976718406
DOWNLOAD EBOOK →Companies worldwide continue to seek new growth opportunities by establishing professional services to complement their current company portfolio. These professional service organizations are being chartered to secure high margin streams of revenue, improve customer satisfaction, and solidify customer loyalty. However, many of these companies have little experience building and managing a professional services organization. This lack of experience is creating incredible organizational pain. Not just product companies are struggling in their attempts to create profitable and effective professional service organizations. System integrators and value added resellers that must incorporate complicated technologies into their service offerings are struggling to scale service capabilities. Outsourcing and managed service providers that now want to provide consultative support are learning there are significant differences in these service lines. Many times, the current professional service strategy for these companies is simply not sustainable. Mastering Professional Services is the first book to guide acompany through the process of designing a viable services strategy that complements a broader company portfolio. From the author of Building Professional Services: The Siren's Song, this book continues the tradition of providing practical tools and techniques to manage professional services when it is not the core offering of the company.
Author: Jack Berkovi
Publisher: Routledge
Published: 2016-04-29
Total Pages: 336
ISBN-13: 1317145623
DOWNLOAD EBOOK →How do firms become Client-centric? Effective Client Management in Professional Services is about putting the Client first, everywhere, in the activities of professional services firms. The book introduces The Client Management Model to enable firms to assess their level of Client orientation and relationship development. It also features The Client Management Index which enables firms to benchmark their result against their peers. Many firms are still developing and improving their commercial structures and approaches to attract, develop and retain Clients. Characteristically, professional services firms tend to lag their consumer goods and service industry counterparts in overall commerciality. Only recently have they discovered the value of having a strong brand promise with the associated employee engagement. In many firms achievement of Client satisfaction is not a strategic objective; this may need to be reviewed. This book provides a comprehensive, pragmatic guide to the Client relationship journey, from identifying potential Clients to their engagement, care, retention, development, loyalty and beyond. The handbook format has exercises and tools which can help to establish which Clients are likely to be the most lucrative and thus provide the desired financial returns. The book also includes insights from top practitioners, anecdotes, case studies, charts and useful exercises and checklists. Readers can also determine their own level of effectiveness using the end of chapter reviews and a diagnostic tool to produce a Client Management Profile.
Author: Basil Sawczuk
Publisher: John Wiley & Sons
Published: 2009-08-27
Total Pages: 288
ISBN-13: 9781444309850
DOWNLOAD EBOOK →This practical book on selling and marketing will help architects,engineers, project managers, facilities managers, surveyors, andcontractors ‘sell’ themselves to prospective clients. As clients become more sophisticated at both local andinternational level, and as competition in the constructionindustry increases, both contractors and consultants have to take amore professional approach to selling themselves. This isespecially true for PFI bids where vast resources are committed towinning multi-million pound contracts. Through a simple-to-follow process, illustrated with plenty ofdiagrams and checklists, Marketing & Selling ProfessionalServices in Architecture & Construction sets out the sevenkey aspects of selling and marketing professional services. It isfull of applicable ideas and examples and is well structured toenable readers to dip into the section relevant to their currentneeds.
Author: Lawrence K. Miles
Publisher: Dog Ear Publishing
Published: 2018-11-15
Total Pages: 166
ISBN-13: 9781457567018
DOWNLOAD EBOOK →It's That Simple Are you a service professional committed to positively impacting your clients' and employees' lives? While there are many talented lawyers, doctors, accountants, and wealth managers out there, all too often these service professionals are not skilled businesspeople. Larry Miles wants to change that. It's That Simple offers an array of actionable ideas and strategies geared to building the professional service firm of the future. Miles examines the following: - How service businesses miss the opportunity to offer an exceptional experience for customers and employees - The keys to recruiting, building, and sustaining a championship team - The critical impact of a shared mission - The importance of attracting great clients--and how to do it - How to leverage new technology and why you must start now - How to build enterprise value Service professionals are in the business of helping others. With its easy-to-follow wisdom and insight, It's That Simple helps these professionals become true business leaders. "When building a championship team with the Rockets, we used many of the same principles Larry outlines in It's That Simple. In the NBA, as in professional services, you've got to purposefully build your team and your culture in order to contend for the title. Larry's concepts and techniques are action-oriented and undeniably applicable." - Leslie Alexander, former owner of the Houston Rockets - "Amidst the ocean of 'the best' business books, It's That Simple stands out for its perfect blend of guidance across business fundamentals and management. Larry's humble and relatable style belies his methodical approach to providing the reader with a clear roadmap to value creation and business greatness." - Eric N. Marton, former executive director, Cedars-Sinai Medical Center - Larry Miles is an award-winning principal with AdvicePeriod, whose team's mission is to reinvent wealth management. He was named Innovator of the Year by WealthManagement.com in 2018 and was included in InvestmentNews' "40 Under 40" list in 2017. His teams have been recognized in Inc. magazine's "Best Workplaces" and the Los Angeles Business Journal's "#1 Best Place to Work in Los Angeles." Larry also served as the youngest regional president of BNY Mellon Wealth Management and helped build and sell a national advisory firm. Larry, who graduated from Amherst College and has a master's degree from the London School of Economics, has taught leadership courses at MIT and belongs to the Young Presidents' Organization. He and his wife, Dani, live in Park City, Utah. To learn more, visit adviceperiod.com.
Author: Michael W. McLaughlin
Publisher: John Wiley & Sons
Published: 2009-08-06
Total Pages: 225
ISBN-13: 0470522011
DOWNLOAD EBOOK →An innovative approach to winning more profitable sales in the growing professional services industry In recent years, professional services providers have had to rethink their sales methods and adapt to profound changes in the way clients buy services. In response, Winning the Professional Services Sale argues for fundamental changes in the seller's mindset and sales strategies. Rather than pressing the sale, salespeople must help clients buy--the way that works best for each client. This new approach gives buyers what they now want in a services seller: a consultative problem solver, change agent, and solution integrator, all rolled into one. Author Michael McLaughlin presents a strategy for winning new business with a holistic approach to each client relationship. Only by fully understanding a sale from every angle, including its impact on the client's business and career, can salespeople thrive in the new era of the service economy.
Author: Tom McMakin
Publisher: John Wiley & Sons
Published: 2018-03-13
Total Pages: 279
ISBN-13: 111943470X
DOWNLOAD EBOOK →The real-world guide to selling your services and bringing in business How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the 'product,' you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job—not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or 'behind' when it comes to courting clients, an unfamiliar territory where you're never quite sure of the line between under- and over-selling. This book comes to the rescue with real, practical advice for selling what you do. You'll have to unlearn everything you know about sales, but then you'll learn new skills that will help you make connections, develop rapport, create interest, earn trust, and turn prospects into clients. Business development is critical to your personal success, and your skills in this area will dictate the course of your career. This invaluable guide gives you a set of real-world best practices that can help you become the rainmaker you want to be. Get the word out and make productive connections Drop the fear of self-promotion and advertise your accomplishments Earn potential clients' trust to build a lasting relationship Scrap the sales pitch in favor of honesty, positivity, and value Working in the consulting and professional services fields comes with difficulties not encountered by those who sell tangible products. Services are often under-valued, and become among the first things to go when budgets get tight. It is now harder than ever to sell professional services, so your game must be on-point if you hope to out-compete the field. How Clients Buy shows you how to level up and start winning the client list of your dreams.
