eBook PDF Download Digital Library
Author: Michael Jacoby Brown
Publisher:
Published: 2006
Total Pages: 428
ISBN-13:
DOWNLOAD EBOOK →Using stories and exercises from grassroots organizing experience ... [this book] walks you through the steps of starting a new group or strengthening an old one - to build a better world.-Back cover.
Author: Carrie Melissa Jones
Publisher: Berrett-Koehler Publishers
Published: 2020-06-09
Total Pages: 265
ISBN-13: 1523086629
DOWNLOAD EBOOK →An authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships. Smart organizations know that creating communities is the key to unlocking unprecedented outcomes. But too many mistakenly rely on superficial transactional relationships as a foundation for community, when really people want something deeper. Carrie Melissa Jones and Charles Vogl argue that in an authentic and enriching community, members have mutual concern for one another, share personal values, and join together in meaningful shared experiences, whether online or off. On the deepest level, brands must help members grow into who they want to be. Jones and Vogl present practices used by global brands like Yelp, Etsy, Twitch, Harley Davidson, Salesforce, Airbnb, Sephora, and others to connect in a meaningful way with the people critical for their success. They articulate how authentic communities can serve organizational goals in seven different areas: innovation, talent recruitment, customer retention, marketing, customer service, building transformational movements, and creating community forums. They also reveal principles to grow a new brand community to critical mass. This is the first comprehensive guide to a crucial differentiator that gives organizations access to untapped enthusiasm and engagement.
Author: Bailey Richardson
Publisher: Stripe Press
Published: 2019-08-20
Total Pages: 170
ISBN-13: 1953953328
DOWNLOAD EBOOK →A practical and heartfelt guide to cultivating a community, online or IRL. Although communities feel magical, they don’t come together by magic. Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K–12 teachers, the secret to getting people together is this: build your community with people, not for them. In Get Together, Bailey Richardson, Kevin Huynh, and Kai Elmer Sotto of People & Company share true stories of everyday people who have created thriving communities, both in person and online. They provide clear steps to untangle the challenge of getting passionate people together, helping individuals and organizations navigate the intricacies of leading a community, including: - How to rally the first people - How to get people talking - How to attract new, authentic folks - How to develop leaders and expand globally. The People & Company team reminds us that we each hold the potential to spark a community. Get Together shows readers that if we join forces—as company and customers, artist and fans, organizer and advocates—we’ll do more together than we ever could alone.
Author: Jono Bacon
Publisher: HarperCollins Leadership
Published: 2019-11-12
Total Pages: 321
ISBN-13: 1400214890
DOWNLOAD EBOOK →What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers? Communities have been a popular topic since the rise of the Internet and social media, but few companies have consistently harnessed their power, driven tangible value, and effectively measured their return on investment (ROI) like Salesforce.com, Star Citizen via Kickstarter, and Red Hat. Companies such as PayPal, Facebook, Bosch, Microsoft, CapitalOne, and Google, have also built communities inside their organizations, which have fostered innovation, broken down silos, and helped their organizations to operate more efficiently and collaboratively. People Powered helps C-suite leaders, founders, marketers, customer advocates, and community leaders gain a competitive advantage by answering the following questions: What is the key value proposition of building a community? What kind of community do we need and how do we build and integrate it into our organization? How do we incentivize and encourage people to get involved, build reliable growth, and keep community members engaged? How do we develop authentic, productive relationships with community members both online and in person? How do we get departmental buy-in, hire effectively, and create consistent, reliable community engagement skills in our organization? What are the strategic and tactical pitfalls and roadblocks we need to avoid? How do we make sure that our community continues to grow with us—and more importantly, how do we make sure that we continue to grow with them? People Powered pulls together over 20 years of pragmatic experience into a clear, simple methodology and blueprint to not just answer these questions, but deliver results. Don’t get left behind—become an industry trailblazer and ensure your company’s longevity by tapping into the most dynamic force both outside and inside your organization: the people.
Author: Lee Staples
Publisher: Greenwood
Published: 2004
Total Pages: 0
ISBN-13: 9780275969974
DOWNLOAD EBOOK →Annotation. This how-to manual presents strategies, tactics, methods, and techniques that community members can use to take collective action in the pursuit of hopes, visions, and dreams for a better future.
Author: Hahrie Han
Publisher: Oxford University Press, USA
Published: 2014
Total Pages: 251
ISBN-13: 0199336776
DOWNLOAD EBOOK →Why are some civic associations better than others at getting-and keeping-people involved in activism? Using in-person observations, surveys, and field experiments, this book compares and describes contemporary models for engaging activists to show the effectiveness of one that combine political activism with transformative personal and collective growth.
Author: Robert E. Kraut
Publisher: MIT Press
Published: 2016-02-12
Total Pages: 323
ISBN-13: 0262528916
DOWNLOAD EBOOK →How insights from the social sciences, including social psychology and economics, can improve the design of online communities. Online communities are among the most popular destinations on the Internet, but not all online communities are equally successful. For every flourishing Facebook, there is a moribund Friendster—not to mention the scores of smaller social networking sites that never attracted enough members to be viable. This book offers lessons from theory and empirical research in the social sciences that can help improve the design of online communities. The authors draw on the literature in psychology, economics, and other social sciences, as well as their own research, translating general findings into useful design claims. They explain, for example, how to encourage information contributions based on the theory of public goods, and how to build members' commitment based on theories of interpersonal bond formation. For each design claim, they offer supporting evidence from theory, experiments, or observational studies.
Author: Grantmakers for Effective Organizations
Publisher: John Wiley & Sons
Published: 2004-02-01
Total Pages: 177
ISBN-13: 0787972517
DOWNLOAD EBOOK →From Grantmakers for Effective Organizations (GEO)--a community of grantmakers dedicated to building strong organizations--comes a guide to promising practices in capacity building. Written for leaders of both grantmaking and nonprofit organizations who are dedicated to improving the sector's effectiveness, Funding Effectiveness offers a compelling collection of essays from many of the most highly regarded practitioners in the field. Throughout the book these experts share their personal and their organizations' lessons learned in the area of organizational effectiveness, and they offer practical suggestions and action steps for implementation.
Author: adrienne maree brown
Publisher: AK Press
Published: 2017-03-20
Total Pages: 210
ISBN-13: 1849352615
DOWNLOAD EBOOK →In the tradition of Octavia Butler, here is radical self-help, society-help, and planet-help to shape the futures we want. Change is constant. The world, our bodies, and our minds are in a constant state of flux. They are a stream of ever-mutating, emergent patterns. Rather than steel ourselves against such change, Emergent Strategy teaches us to map and assess the swirling structures and to read them as they happen, all the better to shape that which ultimately shapes us, personally and politically. A resolutely materialist spirituality based equally on science and science fiction: a wild feminist and afro-futurist ride! adrienne maree brown, co-editor of Octavia’s Brood: Science Fiction from Social Justice Movements, is a social justice facilitator, healer, and doula living in Detroit.
Author: Michael Fabricant
Publisher: Columbia University Press
Published: 2002
Total Pages: 384
ISBN-13: 9780231119306
DOWNLOAD EBOOK →This book focuses on the externally driven difficulties of service workers and agencies in shaping services--such as the consequences of recent conservative social policies on agency life and the way in which the present political environment influences services through privatization.
