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Badass: Making Users Awesome

Author: Kathy Sierra

Publisher: "O'Reilly Media, Inc."

Published: 2015-01-29

Total Pages: 293

ISBN-13: 1491919078

Note for ebook customers: The design and layout of this book play a key role in conveying the author's message. When creating the ebooks, we've tried to keep the look and feel of the print edition, but this means that not all e-reading devices will support the files. The EPUB format is optimized for iPad. The Mobi files are optimized for Kindle Fire tablets and phones and for Kindle reading apps. Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads. This is not a game of chance. It is a game of skill and strategy. And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others? The answer doesn’t live in the sustainably successful products or services. The answer lives in those who use them. Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams. Every role is a key player in this game. Product development, engineering, marketing, user experience, support—everyone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while they’re using our product but, more importantly, in the moments when they aren’t.

Sales Badassery

Author: Frank J. Rumbauskas, Jr.

Publisher: John Wiley & Sons

Published: 2019-04-16

Total Pages: 240

ISBN-13: 1119546346

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Turn the tables on the social dynamics of sales—stop chasing prospects and start closing deals Sales Badassery: Kick Ass. Take Names. Crush the Competition is a no-nonsense guide to transforming your entire attitude to sales, turning the old way of doing things on its head to shift all the power to you. The common myth of sales strategy tells you to approach a prospect from a position of deference—they hold the superior position, forcing you to supplicate, beg, make undue concessions, and be at their beck and call during and after the sale. This indispensable work shows you that levelling the playing field is not enough, you need to slant it in your direction. The innovative Sales Badassery philosophy enables you to turn yourself into an unstoppable sales powerhouse, taking no prisoners along the way. Best-selling author Frank Rumbauskas has distilled years of successful sales experience into an effective sales philosophy. This invaluable book provides the tools and guidance for transforming ordinary salespeople into top-level businesspersons. Regardless of what you sell, the proven techniques of this essential resource will empower you to: Transform yourself into a Sales Badass, respected by your customers and feared by your competitors Stop sucking up to your prospects and never accept the word “no” Adopt a zero-tolerance policy for disrespectful and unreasonable customers Convert customers into colleagues to expand your contacts and increase referrals Sales Badassery: Kick Ass. Take Names. Crush the Competition is a must-read for everyone tired of chasing prospects and selling their souls for the sake of a sale. This transformative approach to sales will enable you leverage your power, conquer your competitors, and steer your goals in the direction you always wanted.

The Art of Badassery

Author: Jennifer Cassetta

Publisher: Simon and Schuster

Published: 2022-08-23

Total Pages: 209

ISBN-13: 0757324320

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For any woman who's ever felt burned out, beaten down, or needs a reminder of how powerful she is, third-degree black belt and motivational coach of ABC's "My Diet Is Better Than Yours" teaches a unique brand of badassery--how to get back up no matter what life throws at you; how to level up your mind, body and spirit; and how to turn your setbacks into secret weapons. Jennifer Cassetta is a nationally recognized keynote speaker, health and empowerment coach, and a 3rd-degree black belt in Hapkido. After a brush with death on September 11th, 2001, three blocks south of the World Trade Center and then fending off an attacker late one night months later, Jenn took a deep dive into martial arts training where she learned how to harness the power of mind, body, and spirit. Now she teaches women from colleges to corporations how to unleash their inner badass by using dojo wisdom as a metaphor for life. Whether the opponent is a financial hardship, a difficult boss, or being in a manipulative relationship, Cassetta teaches readers how to flex their mental muscle, how to rise above fears, and how to turn setbacks into superpowers. Through thought-provoking exercises and no-holds-barred humor, she shows women how to close the door on blame and shame; how to grow from their Greatest (S)Hits List of life disappointments; and how to disarm and defend against the blocks that hold them back. In life--just like in martial arts--we get pushed and pulled and kicked down. We get banged up and bruised and stretched to our limits. Cassetta champions women that while they may bend, they will not break, and that they have the power within them to rise up and stand tall. Chapter 1: WHITE BELT: Embrace the Suck Chapter 2: YELLOW BELT: Bounce Back Chapter 3: ORANGE BELT: Block the Bullshit Chapter 4: GREEN BELT: Find Your Roar Chapter 5: BLUE BELT: Elevate Your Energy Chapter 6: RED BELT: Connect with Your Warrior Within Chapter 7: BLACK BELT: Take the Lead

Badass Habits

Author: Jen Sincero

Publisher: Penguin

Published: 2020-12-01

Total Pages: 256

ISBN-13: 1984877445

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New York Times bestselling author Jen Sincero gets to the core of transformation: habits--breaking, making, understanding, and sticking with them like you've never stuck before. Badass Habits is a eureka-sparking, easy-to-digest look at how our habits make us who we are, from the measly moments that happen in private to the resolutions we loudly broadcast (and, erm, often don't keep) on social media. Habit busting and building goes way beyond becoming a dedicated flosser or never showing up late again--our habits reveal our unmet desires, the gaps in our boundaries, our level of self-awareness, and our unconscious beliefs and fears. Badass Habits features Jen's trademark hilarious voice and offers a much-needed fresh take on the conventional wisdom and science that shape the optimism (or pessimism?) around the age-old topic of habits. The book includes enlightening interviews with people who've successfully strengthened their discipline backbones, new perspective on how to train our brains to become our best selves, and offers a simple, 21 day, step-by-step guide for ditching habits that don't serve us and developing the habits we deem most important. Habits shouldn't be impossible to reset--and with healthy boundaries, knowledge of--and permission to go after--our desires, and an easy to implement plan of action, we can make any new goal a joyful habit.

The Art of Badassery

Author: Jennifer Casseta

Publisher: Simon and Schuster

Published: 2022-08-23

Total Pages: 209

ISBN-13: 0757324339

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For any woman who feels burned out, beaten down, or like she might break under the pressure, third-degree black belt and motivational coach of ABC's My Diet Is Better Than Yours teaches a unique brand of badassery--how to get back up no matter what life throws at you; how to level up your mind, body and spirit; and how to turn your setbacks into secret weapons. Jennifer Cassetta is a nationally recognized keynote speaker, health and empowerment coach, and a 3rd-degree black belt in Hapkido. After a brush with death on September 11th, 2001, three blocks south of the World Trade Center, and then fending off an attacker late one night months later, Jenn took a deep dive into martial arts training where she learned how to harness the power of mind, body, and spirit. Now she teaches women from colleges to corporations how to unleash their inner badass by using dojo wisdom as a metaphor for life. Whether the opponent is a financial hardship, a difficult boss, or being in a manipulative relationship, Cassetta teaches readers how to flex their mental muscle, how to rise above fears, and how to turn setbacks into superpowers. Through thought-provoking exercises and no-holds-barred humor, she shows women how to close the door on blame and shame; how to grow from their Greatest (S)Hits List of life disappointments; and how to disarm and defend against the blocks that hold them back. In life--just like in martial arts--we get pushed and pulled and kicked down. We get banged up and bruised and stretched to our limits. Cassetta champions women that while they may bend, they will not break, and that they have the power within them to rise up and stand tall. Chapter 1: WHITE BELT: Embrace the Suck Chapter 2: YELLOW BELT: Bounce Back Chapter 3: ORANGE BELT: Block the Bullshit Chapter 4: GREEN BELT: Find Your Roar Chapter 5: BLUE BELT: Elevate Your Energy Chapter 6: RED BELT: Connect with Your Warrior Within Chapter 7: BLACK BELT: Take the Lead

Building BADASSERY

Author: Yanyn San Luis

Publisher:

Published: 2020-10-07

Total Pages: 84

ISBN-13:

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Building Badassery: A Guide to Stepping into your own Badassery & Staying There explores the elements required to step into the version of yourself you have always envisioned but could never quite bring to the forefront. Yanyn San Luis guides you step-by-step in her own unique, down-to-earth, no nonsense way with invaluable advice, expertise, tips, and thought-provoking exercises and tools not only to build your own BADASSERY, but to sustain it for years to come. If you are feeling stuck and are ready to set your own long-term conditions to live the extraordinary life you want and deserve, this book is for you.Disclaimer:In this book, author, Yanyn San Luis, intentionally and unapologetically captures the inner thoughts and dialogue we often have in our heads; including the profanity that we think of and do not usually articulate in the workplace. About the Author:Yanyn "Yany" San Luis is an epic expert in sales and negotiation and has helped fortune 500 companies like Microsoft and Hyatt increase their bottom line by hundreds of thousands of dollars and coach their sales teams in leveling up their daily performance. As an adjunct professor, she has taught her fail-proof negotiation framework to hundreds of sales/marketing students at Florida International University. Through her tried and true methodology, she has secured millions in individual and corporate philanthropy for South Florida non-profit organizations. She is passionate about helping individuals leverage their strengths, demystify the negotiation process, and ensure they walk away with what they are worth.

You Are a Badass®

Author: Jen Sincero

Publisher: Running Press Adult

Published: 2013-04-23

Total Pages: 258

ISBN-13: 0762448318

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#1 NEW YORK TIMES BESTSELLER • MORE THAN 5 MILLION COPIES SOLD The first ever self-development book to help millions of people around the globe transform their lives using humor, irreverence, and the occasional curse word—now updated and expanded for its 10th anniversary with a brand-new foreword, reader's guide, and more! In this refreshingly entertaining guide to reshaping your mindset and your life, mega-bestselling author and world-traveling success coach Jen Sincero serves up 27 bite-sized chapters full of hilarious and inspiring stories, sage advice, loving yet firm kicks in the rear, and easy-to-implement exercises to help you: Identify and change the self-sabotaging beliefs and behaviors that stop you from getting what you want. Shift your energy and attract what you desire. Create a life you totally love. And start creating it NOW. Make some damn money already. The kind you've never made before. By the end of You Are a Badass, you’ll understand how to blast past what’s holding you back, make some serious changes, and start living the kind of life that once seemed impossible.

You Are a Badass Every Day

Author: Jen Sincero

Publisher: Penguin

Published: 2018-12-04

Total Pages: 226

ISBN-13: 052556165X

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From the #1 New York Times bestselling author, reach your goals with this pocket-size inspiration and guidance to keep your transformation on track For anyone who has ever had trouble staying motivated while trailblazing towards badassery, You Are a Badass Every Day is the companion to keep you fresh, grateful, mighty, and driven. In one hundred exercises, reflections, and cues that you can use to immediately realign your mind and keep your focus unwavering, this guide will show you how to keep the breakthroughs catalyzed by Sincero’s iconic books You Are a Badass and You Are a Badass at Making Money going. Owning your power to ascend to badassery is just the first step in creating the life you deserve—You Are A Badass Every Day is the accountability buddy you can keep in your back pocket to power through obstacles, overcome the doubts that hold you back from greatness, and keep the fires of determination roaring while you reach your goals.

You Are a Badass at Making Money

Author: Jen Sincero

Publisher: Penguin

Published: 2018-04-03

Total Pages: 290

ISBN-13: 0735223130

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“A cheerful manifesto on removing obstacles between yourself and the income of your dreams.” —New York Magazine From the #1 New York Times bestselling author of You Are a Badass®, a life-changing guide to making the kind of money you’ve only ever dreamed of. You Are a Badass at Making Money will launch you past the fears and stumbling blocks that have kept financial success beyond your reach. Drawing on her own transformation—over just a few years—from a woman living in a converted garage with tumbleweeds blowing through her bank account to a woman who travels the world in style, Jen Sincero channels the inimitable sass and practicality that made You Are a Badass an indomitable bestseller. She combines hilarious personal essays with bite-size, aha concepts that unlock earning potential and get real results. Learn to: • Uncover what's holding you back from making money • Give your doubts, fears, and excuses the heave-ho • Relate to money in a new (and lucrative) way • Shake up the cocktail of creation • Tap into your natural ability to grow rich • Shape your reality—stop playing victim to circumstance • Get as wealthy as you wanna be “This book truly crystallizes the concept that financial abundance is an inside job—in that it all begins with your mindset—and Sincero gets serious (in the funniest ways possible) about helping you identify your particular limiting beliefs surrounding money.” —PopSugar

The Matriarch Rules

Author: Randy Patterson

Publisher: John Wiley & Sons

Published: 2019-08-27

Total Pages: 138

ISBN-13: 1119572711

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Achieve success by becoming the change maker you were always meant to be. What is a matriarch? For one thing, you can tell she's in charge the second she walks into a room. She's bold, she's fierce, and she's got her own unique style. The matriarch isn't some crusty old lady dressed head-to-toe in black who sits at the head of the table barking demands at Sunday dinner. The modern matriarch is alive and vivacious. She's purposeful and deliberate about everything, from her career, to her home, to her family, to what she eats for lunch. She is not second guessing herself but moving herself and those she loves boldly into the future. The matriarch’s vision for her career is as big as her love for her family, and she's paid her worth for work she's passionate about. The matriarch knows exactly what she wants the end game to be and she has the power to make it come to fruition. Simply put: she has her act together and you feel safer and more secure when you're in her presence. So, the question is, how does one become her? This book answers that question and more. • Recast yourself • Own your wins • Define your legacy • Leverage your success Written by the CEO of a multimillion-dollar startup, The Matriarch Rules provides you with guidelines that empower you to find personal success and growth in being the compassionate, powerful, and forward-thinking woman you are.