Building a Broader Market
Author: Twentieth Century Fund (New York, N.Y.). Task Force on the Municipal Bond Market
Publisher:
Published: 1976
Total Pages: 174
ISBN-13:
DOWNLOAD EBOOK →Lanterna Rally
eBook PDF Download Digital Library
Building a Market
Author: Richard Harris
Publisher: University of Chicago Press
Published: 2012-08-21
Total Pages: 446
ISBN-13: 0226317684
DOWNLOAD EBOOK →A unique study of how the American Dream came to be—and came to be constantly updated and renovated: ”A pleasure to read.”—American Historical Review Each year, North Americans spend as much money fixing up their homes as they do buying new ones. This obsession with improving our dwellings has given rise to a multibillion-dollar industry that includes countless books, magazines, cable shows, and home improvement stores. Building a Market charts the rise of the home improvement industry in the United States and Canada from the end of World War I into the late 1950s. Drawing on the insights of business, social, and urban historians, and making use of a wide range of documentary sources, Richard Harris shows how the middle-class preference for home ownership first emerged in the 1920s—and how manufacturers, retailers, and the federal government combined to establish the massive home improvement market and a pervasive culture of Do-It-Yourself. Deeply insightful, Building a Market is the carefully crafted history of the emergence and evolution of a home improvement revolution that changed not just American culture but the American landscape as well. “An important topic that deserves to be widely read by scholars of business history, urban history, and social history.”—Journal of American History
Author:
Publisher: Springer Nature
Published:
Total Pages: 1171
ISBN-13: 9464634596
DOWNLOAD EBOOK →"Branded: The Art and Science of Building an Unforgettable Identity"
Author: Bezalel Gidey
Publisher: Bezalel Gidey
Published:
Total Pages: 15
ISBN-13:
DOWNLOAD EBOOK →"Branded: The Art and Science of Building an Unforgettable Identity" is a captivating exploration into the world of branding and its profound impact on businesses and individuals alike. In this thought-provoking book, readers will delve into the artistry and strategic methodology behind creating a brand that leaves an indelible mark on the minds of consumers. Drawing on real-world examples and expert insights, "Branded" demystifies the branding process, revealing the intricate interplay between design, messaging, and emotional resonance. From crafting a compelling brand story to establishing a distinct visual identity, readers will gain invaluable knowledge on how to cultivate a brand that stands out from the competition and resonates with target audiences. But branding is not solely about aesthetics—it's a holistic approach that encompasses every touchpoint a brand has with its audience. This book goes beyond the surface level, delving into the science behind brand psychology, consumer perception, and the power of storytelling. By understanding the psychology behind branding, readers will uncover the secrets to forging deep connections with consumers and fostering brand loyalty that lasts a lifetime. Whether you're an entrepreneur, marketer, or simply curious about the world of branding, "Branded" serves as an indispensable guide. Packed with practical tips, case studies, and exercises, it equips readers with the tools and knowledge needed to craft an unforgettable brand that resonates with authenticity and leaves an indelible mark in today's ever-evolving marketplace. Prepare to embark on a transformative journey that will forever change the way you perceive and approach the art of branding.
Building Assets, Building Credit
Author: Nicolas P. Retsinas
Publisher: Brookings Institution Press
Published: 2006-05-25
Total Pages: 413
ISBN-13: 0815797842
DOWNLOAD EBOOK →Poor people spend their money living day to day. How can they accumulate wealth? In the United States, homeownership is often the answer. Homes not only provide shelter but also are assets, and thus a means to create equity. Mortgage credit becomes a crucial factor. More Americans than ever now have some access to credit. However. thanks in large part to the growth of global capital markets and greater use of "credit scores," not all homeowners have benefited equally from the opened spigots. Different terms and conditions mean that some applicants are overpaying for mortgage credit, while some are getting in over their heads. And the door is left wide open for predatory lenders. In this important new volume, accomplished analysts examine the situation, illustrate its ramifications, and recommend steps to improve it. Today, low-income Americans have more access to credit than ever before. The challenge is to increase the chances that homeownership becomes the new pathway to asset-building that everyone hopes it will be.
Launching & Building a Brand For Dummies
Author: Amy Will
Publisher: John Wiley & Sons
Published: 2022-01-06
Total Pages: 391
ISBN-13: 1119748038
DOWNLOAD EBOOK →Create a strong brand DNA—and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs to be more than just an abstract idea: to give your brand life—and a bigger chance of surviving against the competition—you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace. In Launching & Building a Brand For Dummies, Amy Will—who launched her first business at just 24-years-old and has been the brains behind four strong and buzzworthy brands—covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off. She reveals crucial lessons from her personal experience in launching five companies, as well as detailing case studies from some of the strongest brands out there, accompanied by insights and advice from successful founders and branding experts. Stand out on social media Create viral campaigns Build on Customer Loyalty and LongevityDeal with the competition Whether you're thinking of starting a business or are already building up your market share, memorable brand identity will be the key to—and Launching & Building a Brand For Dummies one of the secrets of—your future standout success.
If You Build It Will They Come?
Author: Rob Adams
Publisher: John Wiley and Sons
Published: 2010-03-09
Total Pages: 60
ISBN-13: 0470610581
DOWNLOAD EBOOK →Know if you'll hit your targets before pulling the trigger on any marketing plan More than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money. He shows you the fast, systematic and proven approach of performing Market Validation in advance of making a large product investment. Adams outlines a simple and effective market validation and testing strategy that is proven, giving entrepreneurs and managers the ability to dramatically improve the prospect of product success. He explains how to quickly gather information on competitors, directly interview members of your target market, and figure out what the market really wants to buy, versus what customers say they want. The steps to quickly understanding the viability of your market Where to go to gather the information needed to hit the market requirements How to follow through with the right product launched in the right way Adams cuts through the fancy terms and expensive market research that gives lots of data but no real product oriented information about usage, pricing, features and competitive forces. In the end you'll produce results on your first release of a far more mature product, shipped in a faster timeframe with features customers will actually use. This book is for anyone involved with designing, developing and launching new products. Its examples and advice cover everything from the fledgling start-up that needs their first product to work just to survive to the successful Fortune Class company establishing new worldwide markets. Examples cut across all major industrial sectors including consumer, retail, manufacturing, technology, life sciences and services. This book offers the step-based guidance you need to make sure failure is not an option.
Valuation for Accountants
Author: Stephen Lynn
Publisher: Springer Nature
Published: 2020-02-26
Total Pages: 338
ISBN-13: 9811503575
DOWNLOAD EBOOK →This book focuses on the valuation needed to apply IFRS (International Financial Reporting Standards), and provides coverage of financial instruments – indeed this is the starting point of the exposition. The book adopts a logical sequence where models of financial instruments are explained first and models of other assets (such as property, an enterprise, or multiple intangibles) are presented as extensions. The book uses mathematical notation in presenting many of the models, but the focus is on application rather than proof. The mathematics is presented at a level that assumes sufficient background in high school algebra and coordinate geometry, prior knowledge of elementary probability, and a knowledge of basic statistics. Readers should also be aware of what linear regression does and should be able to run a regression and interpret the output. Calculus is not assumed. The models discussed almost always require a computer to apply. However, the emphasis is on understanding the models rather than learning computer skills, especially in the case of financial instruments.
Congressional Record
Author: United States. Congress
Publisher:
Published: 1949
Total Pages: 1406
ISBN-13:
DOWNLOAD EBOOK →The Congressional Record is the official record of the proceedings and debates of the United States Congress. It is published daily when Congress is in session. The Congressional Record began publication in 1873. Debates for sessions prior to 1873 are recorded in The Debates and Proceedings in the Congress of the United States (1789-1824), the Register of Debates in Congress (1824-1837), and the Congressional Globe (1833-1873)
Analysis of the President's Fiscal Year 2011 Budget with Treasury Secretary Timothy Geithner
Author: United States. Congress. Senate. Committee on Finance
Publisher:
Published: 2010
Total Pages: 168
ISBN-13:
DOWNLOAD EBOOK →