Honor Thy Label

Honor Thy Label PDF

Author: Gero Leson

Publisher: Penguin

Published: 2021-03-09

Total Pages: 354

ISBN-13: 0593087429

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“A compelling story about the kind of moral, life-giving decisions that businesses can make to do good while doing well.”—Mark Bittman, author of Animal, Vegetable, Junk What's in a label? For Dr. Bronner's, more than ingredients or intentions—it spells out an ethical commitment to fairness and sustainable growth, uniting consumers and companies worldwide. Dr. Bronner’s Magic Soaps are renowned for their dense product labels (“All-One!”) and the curious tingling of peppermint. But how did this unusual natural soap transform the small print into soaring sales—inspiring customer loyalty not just with lather, but with good clean business? In Honor Thy Label, Dr. Bronner’s head of Special Operations, Gero Leson, reveals the inside story of how a little-known family-run soap company grew from countercultural roots to create a revolutionary fair trade and organic supply chain from the ground up—and rode the waves of popular demand without losing sight of the process. Through stories of harrowing setbacks and hard-won triumphs in projects that spanned the globe, in Sri Lanka, Ghana, India, and beyond, Leson demystifies the process of building and scaling ethical production. And he proves that if done right, the results ripple outward to benefit customers, communities, and the environment we share. Told with spirit and conviction, Honor Thy Label invites socially conscious entrepreneurs and shoppers on a journey to break the boundaries of production with the pioneers of socially just business—spreading Dr. Bronner’s radical vision of simple ingredients with cosmic impact.

Change Your Trajectory

Change Your Trajectory PDF

Author: Dale Bronner

Publisher: Whitaker House

Published: 2015-09-22

Total Pages: 192

ISBN-13: 1629115746

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Become a master, not a victim, of change! “Change” doesn’t have to be a bad word. Our lives are like objects hurtling through time, colliding with changing circumstances or situations that send us careening down new trajectories and new paths. But if we learn how to respond, change can send us to a bigger and brighter life. Change Your Trajectory will help you to be proactive in responding to a rapidly and constantly changing world. Its principles will help you transition through change, whether it’s an occupational change, relationship change, political change, sociological change, technological change, or economic change. This book is for anyone who is experiencing stagnation in life, anyone who is unfulfilled in their current juncture in life, anyone who is simply hungry for change, or anyone who wants to avoid growing obsolete. You will learn: How to navigate through uncertainty How to deal with change and transition How to experience a new trajectory How to develop a vision for the future How to be a master of change How to improve your thinking How to overcome failures It is time to make the rest of your life better!

Folklore: The Basics

Folklore: The Basics PDF

Author: Simon J. Bronner

Publisher: Routledge

Published: 2016-10-04

Total Pages: 278

ISBN-13: 1317420977

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Folklore: The Basics is an engaging guide to the practice and interpretation of folklore. Taking examples from around the world, it explores the role of folklore in expressing fundamental human needs, desires, and anxieties that often are often not revealed through other means. Providing a clear framework for approaching the study of folklore, it introduces the reader to methodologies for identifying, documenting, interpreting and applying key information about folklore and its relevance to modern life. From the Brothers Grimm to Internet Memes, it addresses such topics as: What is folklore? How do we study it? Why does folklore matter? How does folklore relate to elite culture? Is folklore changing in a digital age? With case studies, suggestions for reading and a glossary of key terminology, Folklore: The Basics supports readers in becoming familiar with folkloric traditions and interpret cultural expression. It is an essential read for anyone approaching the study of folklore for the first time.

Critical Theory

Critical Theory PDF

Author: Stephen Eric Bronner

Publisher: Oxford University Press

Published: 2017

Total Pages: 161

ISBN-13: 0190692677

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Secondary edition statement from sticker on cover.

The Mystery of Rationality

The Mystery of Rationality PDF

Author: Gérald Bronner

Publisher: Springer

Published: 2018-07-12

Total Pages: 259

ISBN-13: 3319940287

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This book contributes to the developing dialogue between cognitive science and social sciences. It focuses on a central issue in both fields, i.e. the nature and the limitations of the rationality of beliefs and action. The development of cognitive science is one of the most important and fascinating intellectual advances of recent decades, and social scientists are paying increasing attention to the findings of this new branch of science that forces us to consider many classical issues related to epistemology and philosophy of action in a new light. Analysis of the concept of rationality is a leitmotiv in the history of the social sciences and has involved endless disputes. Since it is difficult to give a precise definition of this concept, and there is a lack of agreement about its meaning, it is possible to say that there is a ‘mystery of rationality’. What is it to be rational? Is rationality merely instrumental or does it also involve the endorsement of values, i.e. the choice of goals? Should we consider rationality to be a normative principle or a descriptive one? Can rationality be only Cartesian or can it also be argumentative? Is rationality a conscious skill or a partly tacit one? This book, which has been written by an outstanding collection of authors, including both philosophers and social scientists, tries to make a useful contribution to the debates on these problems and shed some light on the mystery of rationality. The target audience primarily comprises researchers and experts in the field.

Belief and Misbelief Asymmetry on the Internet

Belief and Misbelief Asymmetry on the Internet PDF

Author: Gérald Bronner

Publisher: John Wiley & Sons

Published: 2016-01-26

Total Pages: 148

ISBN-13: 1848219164

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This book discusses the media, beliefs, the news, the Internet, etc. but it should not be seen as yet another critique of the media system, exploring with indignant fascination the idea of a machination against truth set up to serve a society of domination. These kinds of theories, whether they pertain to conspiracy theories or, more subtly, to a self-styled "critical" way of thinking, have always seemed to be the expression of a form of intellectual puerility. This is not to say that attempts at manipulating opinions do not occur, or that our world is free from compromised principles, or indeed corruption; far from it, but none of this is the key issue. In fact, reality can somehow be even more unsettling than those myths, however sophisticated they may be, that envisage the media system hand-in-hand with industry, science, and so forth, all in agreement so as to lead the "people" away from the truth. It is more unsettling because the processes described in this book and that allow falsehood and dubiousness to take hold of the public sphere are boosted by the development of IT, the workings of our minds, and the very nature of democracy. And finally, it is more unsettling because we are all responsible for what is going to happen to us.

Bronner

Bronner PDF

Author: Sherri Burgess

Publisher: New Hope Publishers

Published: 2015-12-29

Total Pages: 244

ISBN-13: 159669954X

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Author and Bible teacher Sherri Burgess leads readers on her journey to understanding the purpose behind pain through the powerful story of her son Bronner’s earthly death. Using her rich, marvelous experiences of God’s works since her son’s heaven going, she provides comforting assurance that God truly is everything we need in this life. An empowering resource for small-group discussion or book clubs, this book is a call to action and a beckoning to know our Holy God like never before.

The Bigot

The Bigot PDF

Author: Stephen Eric Bronner

Publisher: Yale University Press

Published: 2014-07-29

Total Pages: 248

ISBN-13: 0300162510

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Stephen Eric Bronner is a prolific author, activist, and one of America’s leading political thinkers. His new book presents bigotry as a systematic, all-encompassing mindset that has a special affinity for right-wing movements. In what will surely prove a seminal study, Bronner explores its appeal, the self-image it justifies, the interests it serves, and its complex connection with modernity. He reveals how prejudice shapes the conspiratorial and paranoid worldview of the true believer, the elitist, and the chauvinist. In the process, it becomes apparent how the bigot hides behind mainstream conservative labels in order to support policies designed to disadvantage the targets of his contempt. Examining bigotry in its various dimensions—anthropological, historical, psychological, sociological, and political—Professor Bronner illustrates how the bigot’s intense hatred of “the other” is a direct reaction to social progress, liberal values, secularism, and an increasingly complex and diverse world. A sobering look at the bigot in the twenty-first century, this volume is essential for making sense of the dangers facing democracy now and in the future.