Radio-television-cable Management

Radio-television-cable Management PDF

Author: James Anthony Brown

Publisher: McGraw-Hill Humanities, Social Sciences & World Languages

Published: 1998

Total Pages: 584

ISBN-13:

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This text explores the essential elements of broadcast management and looks at all levels of management in each of the major components of the broadcasting cable industry including, personnel, audiences, programming, sales, finance, law and engineering. Third revised edition.

Electronic Media Management, Revised

Electronic Media Management, Revised PDF

Author: Peter Pringle

Publisher: Taylor & Francis

Published: 2013-06-26

Total Pages: 485

ISBN-13: 113602865X

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The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.

Broadcast Journalism

Broadcast Journalism PDF

Author: Andrew Boyd

Publisher: CRC Press

Published: 2012-11-12

Total Pages: 401

ISBN-13: 1136025863

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This newest edition of Broadcast Journalism continues its long tradition of covering the basics of broadcasting from gathering news sources, interviewing, putting together a programme, news writing, reporting, editing, working in the studio, conducting live reports, and more. Two new authors have joined forces in this new edition to present behind the scenes perspectives on multimedia broadcast news, where it is heading, and how you get there. Technology is meshing global and local news. Constant interactivity between on-the-scene reporting and nearly instantaneous broadcasting to the world has changed the very nature of how broadcast journalists must think, act, write and report on a 24/7 basis. This new edition takes up this digital workflow and convergence. Students of broadcast journalism and professors alike will find that the sixth edition of Broadcast Journalism is completely up-to-date. Includes new photos, quotations, and coverage of convergent journalism, podcasting, multimedia journalism, citizen journalism, and more!

Electronic Media Management

Electronic Media Management PDF

Author: Peter K. Pringle

Publisher:

Published: 1995

Total Pages: 450

ISBN-13:

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This new edition reflects the changing practices and priorities including: new regulations and guidelines; updates of broadcast programming; and a vision of what is to come in electronics media management in the future.

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