The Four Lenses of Innovation

The Four Lenses of Innovation PDF

Author: Rowan Gibson

Publisher: John Wiley & Sons

Published: 2015-03-02

Total Pages: 304

ISBN-13: 1118740246

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Ever wonder where big, breakthrough ideas come from? How do innovators manage to spot the opportunities for industry revolution that everyone else seems to miss? Contrary to popular belief, innovation is not some mystical art that’s forbidden to mere mortals. The Four Lenses of Innovation thoroughly debunks this pervasive myth by delivering what we’ve long been hoping for: the news that innovation is systematic, it’s methodical, and we can all achieve it. By asking how the world’s top innovators—Steve Jobs, Richard Branson, Jeff Bezos, and many others—came up with their game-changing ideas, bestselling author Rowan Gibson identifies four key business perspectives that will enable you to discover groundbreaking opportunities for innovation and growth: Challenging Orthodoxies—What if the dominant conventions in your field, market, or industry are outdated, unnecessary, or just plain wrong? Harnessing Trends—Where are the shifts and discontinuities that will, now and in the future, provide the energy you need for a major leap forward? Leveraging Resources—How can you arrange existing skills and assets into new combinations that add up to more than the sum of their parts? Understanding Needs—What are the unmet needs and frustrations that everyone else is simply ignoring? Other books promise the keys to innovation—this one delivers them. With a unique full-color design, thought-provoking examples, and features like the 8-Step Model for Building a Breakthrough, The Four Lenses of Innovation will teach you how to reverse-engineer creative genius and make radical business innovation an everyday reality inside your organization. “Rowan Gibson has done a superb job of ‘unpacking’ what it takes to innovate.” —Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University “Can you develop an innovative mind? Yes, you can. And this book is the manual.” —John and Doris Naisbitt, authors of China’s Megatrends and The Global Game Change “An excellent piece of work for practitioners and organizations who seek to have innovation as part of their DNA.” —Camille Mirshokrai, Managing Director of Leadership Development, and Partner at Accenture “Rowan Gibson’s The Four Lenses of Innovation will inspire you to think big, look afresh at the challenges you face, and take bold action to change the world.” —Robert B. Tucker, author of Driving Growth Through Innovation

Reflections on Imagination

Reflections on Imagination PDF

Author: Mark Harris

Publisher: Routledge

Published: 2016-03-03

Total Pages: 316

ISBN-13: 1317069617

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In this innovative volume, anthropologists turn their attention to a topic that has rarely figured as a focus of concerted investigation and yet which can be described as an intrinsic aspect of all human knowing and part of all processes by which human beings process information about themselves, their identities, their environments and their relations: the imagination. How do anthropologists use imagination in coming to know their research subjects? How might they, and how should they, use their imagination? And how do research subjects themselves understand, describe, justify and limit their use of the imagination? Presenting a range of case studies from a variety of locations including the UK, US, Africa, East Asia and South America, this collection offers a comparative exploration of how imagination has been conceptualized and understood in a range of analytical traditions, with regard to issues of both methodology and ethnomethodology. With emphasis not on abstraction but on imagination as activity, technique and subject situated in the middle of lives, Reflections on Imagination sheds new light on imagination as a universal capacity and practice - something to which human beings attend whenever they make sense of their environments and situate their life-projects in these environments - the means by which worlds come to be.

The Psychology of Imagination

The Psychology of Imagination PDF

Author: Brady Wagoner

Publisher: IAP

Published: 2017-02-01

Total Pages: 349

ISBN-13: 1681237113

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This book offers a new approach to imagination which brings its emotional, social, cultural, contextual and existential characteristics to the fore. Fantasy and imagination are understood as the human capacity to distance oneself from the here?and?now situation in order to return to it with new possibilities. To do this we use social?cultural means (e.g. language, stories, art, images, etc.) to conceive of imaginary scenarios, some of which may become real. Imagination is involved in every situation of our lives, though to different degrees. Sometimes this process can lead to concrete products (e.g., artistic works) that can be picked up and used by others for the purposes of their imagining. Imagination is not seen here as an isolated cognitive faculty but as the means by which people anticipate and constructively move towards an indeterminate future. It is in this process of living forward with the help of imagination that novelty appears and social change becomes possible. This book offers a conceptual history of imagination, an array of theoretical approaches, imagination’s use in psychologist’s thinking and a number of new research areas. Its aim is to offer a re?enchantment of the concept of imagination and the discipline of psychology more generally.

Modern American Poetry and the Architectural Imagination

Modern American Poetry and the Architectural Imagination PDF

Author: Jo Gill

Publisher: Oxford University Press

Published: 2023-02-28

Total Pages: 296

ISBN-13: 0192638815

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Modern American Poetry and the Architectural Imagination: The Harmony of Forms assesses the relationship between architectural and poetic innovation in the United States across the twentieth century. Taking the work of five key poets as case studies and drawing on the work of a rich range of other writers, architects, artists, and commentators, this study proposes that by examining the sustained and productive—if hitherto overlooked—engagement between the two disciplines, we enrich our understanding of the complexity and interrelationship of both. The book begins by tracing the rise of what was conceived of as 'modern' (and often 'international style') architecture and by showing how poetry and architecture in the early decades of the century developed in dialogue, and within a shared, and often transnational, context. It then moves on to examine the material, aesthetic, and social conditions that helped shape both disciplines, offering new readings of familiar poems and bringing other pertinent resources to light. It considers the uses to which poets of the period put the insights of architecture—and vice versa. In closing, Gill turns to modern and contemporary architects' written accounts of their own practice, in memoirs and other commentaries, and examines how they have assimilated, or resisted, the practice and vision of poetry.

The Sea in the British Musical Imagination

The Sea in the British Musical Imagination PDF

Author: Eric Saylor

Publisher: Boydell & Brewer

Published: 2015

Total Pages: 308

ISBN-13: 1783270624

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10 Political Visions, National Identities, and the Sea Itself: Stanford and Vaughan Williams in 1910 -- 11 Bax's 'Sea Symphony' -- 12 'Close your eyes and listen to it': Special Sound and the Sea in BBC Radio Drama, 1957-59 -- Afterword : Channelling the Swaying Sound of the Sea -- Index

The Imagination Challenge

The Imagination Challenge PDF

Author: Alexander Manu

Publisher: New Riders

Published: 2006-12-22

Total Pages: 364

ISBN-13: 0132705044

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Companies constantly present technological developments-new materials, new mechanisms, and new ways to enhance existing products and services. Yet these seldom lead to truly new ideas. Why? Humans are all born with creative instincts, but in the interest of efficient and predictable productivity, institutions such as schools and businesses routinely hinder those impulses. The most innovative products and services, author Alexander Manu argues, arise out of the behaviors of play--the ability to imagine, without limits, the question "What if...?" Manu's engaging and inspiring book offers companies a wealth of practical advice and tactics to unleash their full creative potential and break ahead of the crowd. Manu's provocative, insightful applied methodologies for creating new business opportunities and transformative innovations gain resonance from real-world scenarios and conversations with leading innovators such as MIT's Mitchel Resnick. Readers will learn strategies to: Open their companies' eyes to unseen opportunities Spark the imagination and trigger the potential of product innovation teams Turn inspired ideas into successful products and services. Imagination Challenge is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA.

Maxine Greene and the Pedagogy of Social Imagination

Maxine Greene and the Pedagogy of Social Imagination PDF

Author: Hannah Spector

Publisher: Routledge

Published: 2019-12-18

Total Pages: 196

ISBN-13: 1351014811

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Devoted to and inspired by the late Maxine Greene, a champion of education and advocator of the arts, this book recognizes the importance of Greene’s scholarship by revisiting her oeuvre in the context of the intellectual historicity that shaped its formation. As a scholar, Greene dialogued with philosophers, social theorists, writers, musicians, and artists. These conversations reveal the ways in which the arts, just like philosophy and science, allow for the facilitation of "wide-awakeness," a term that is central to Greene’s pedagogy. Amidst contemporary trends of neoliberal, one-size-fits-all curriculum reforms in which the arts are typically squeezed out or pushed aside, Greene’s work reminds us that the social imagination is stunted without the arts. Artistic ways of knowing allow for people to see beyond their own worlds and beyond "what is" into other worlds of "what was" and "what might" be some day. This volume demonstrates Maxine Greene’s profound ability to illuminate the importance of the artistic world and the imaginary for development of the self in the world and for encouraging a "wide-awakeness" reflective of an emerging political awareness and a longing for a democratic world that "is not yet." This book was originally published as a Special Issue of The Review of Education, Pedagogy and Cultural Studies.

Tourism, Cultural Heritage and Urban Regeneration

Tourism, Cultural Heritage and Urban Regeneration PDF

Author: Nicholas Wise

Publisher: Springer Nature

Published: 2020-04-01

Total Pages: 215

ISBN-13: 3030419053

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Urban regeneration is often regarded as the process of renewal or redevelopment of spaces and places. There is a need to look at tourism and urban regeneration with a particular focus on cultural heritage. Cultural heritage consists of tangible heritage (such as historic buildings) and intangible heritage (such as events). The wider need and impact for such work is that places plan for change to keep up with the shifts in demand in the global economy in order for places to maintain a competitive advantage. Moreover, places need to keep up with the pace of global change or they risk stagnation and decline as increased competition is resulting in increased opportunities and choice for consumers. Each chapter in this book explores a specific form of cultural heritage that is driving change in urban spaces. Intended for a wide readership, the book will appeal to students of urban studies, human geography, heritage studies and international tourism management, as well as experts conducting research in and across these areas.