eBook PDF Download Digital Library
Author: Samantha Nogueira Joyce
Publisher: Lexington Books
Published: 2012
Total Pages: 137
ISBN-13: 0739169645
DOWNLOAD EBOOK →About the impact of a Brazilian telenovela dealing with race and racism.
Author: Samantha Nogueira Joyce
Publisher: Lexington Books
Published: 2012-04-01
Total Pages: 137
ISBN-13: 0739169653
DOWNLOAD EBOOK →Brazilian Telenovelas and the Myth of Racial Democracy, by Samantha Nogueira Joyce, examines what happens when a telenovela directly addresses matters of race and racism in contemporary Brazil. This investigation provides a traditional textual analysis of Duas Caras (2007-2008), a watershed telenovela for two main reasons: It was the first of its kind to present audiences with an Afro-Brazilian as the main hero, openly addressing race matters through plot and dialogue. Additionally, for the first time in the history of Brazilian television, the author of Duas Caras kept a web blog where he discussed the public's reactions to the storylines, media discussions pertaining to the characters and plot, and directly engaged with fans and critics of the program. Joyce combines her investigation of Duas Caras with a study of related media in order to demonstrate how the program introduced novel ideas about race and also offered a forum where varying perspectives on race, class, and racial relations in Brazil could be discussed. Brazilian Telenovelas is not a reception study in the traditional sense, it is not a story of entertainment-education in the strict sense, and it is not solely a textual analysis. Instead, Joyce's text is a study of the social milieu that the telenovela (and especially Duas Caras) navigates, one that is a component of a contemporary progressive social movement in Brazil, and one that views the text as being located in social interactions. As such, this book reveals how telenovelas contribute to social change in a way that has not been fully explored in previous scholarship.
Author: Monique H. Ribeiro
Publisher:
Published: 2010
Total Pages: 80
ISBN-13:
DOWNLOAD EBOOK →Brazil was the first country in South America to launch a television network and air television shows. Television programming was designed to develop national capitalism and to foster a national identity. Although Brazil is composed of an overwhelmingly large population of African descent, they are usually underrepresented in mainstream media, chiefly in telenovelas (soap operas). This research examines what happens when a telenovela attempts to portray issues of race relations and tensions in contemporary Brazil. Duas Caras ("Two Faces"), a TV Globo telenovela aired October 1, 2007 to May 31, 2008. The show was a turning point in Brazilian programming because it was the first prime time soap opera to present audiences with an Afro-Brazilian as the main hero. It was also the first novela das oito ("eight o'clock" or "primetime soap opera") to openly address racial issues through its plot and dialogue. However, in depth critical and theoretical analysis of different episodes demonstrates that instead of debunking the myth of racial democracy, this soap opera in fact helps to further reproduce it through the portrayal of interracial relationships amongst the characters. As shown here, interracial relationships between white and Black Brazilians was used as a strategy of erasing African ancestry traits from the population through a process of whitening. This report combines a traditional textual analysis of Duas Caras with theoretical frameworks about race relations, gender and anti-Black racism in Brazil. The investigation revealed how telenovelas contribute to social ideology and hegemonic discourses in a way that has not been properly recorded. This discussion contributes to Latin American media studies generally, and the scholarship on interracial relationships in Brazilian media particularly.
Author: Hanna Maslouskaya
Publisher:
Published: 2019
Total Pages: 87
ISBN-13:
DOWNLOAD EBOOK →Telenovelas have long been the most popular and widely consumed television product in Brazil. However, their role in society stretches far beyond that of popular entertainment. Brazilian telenovelas are often referred to as the narrative of the nation as they promote a specific vision of national identity in which Brazilians often recognize themselves. This thesis looks at how telenovelas of recent years have attempted to challenge the discourse of silence surrounding racism and the myth of racial democracy that has been maintained by the state for decades. It also examines how these new narratives have been interpreted by middle class, white Brazilians. I argue that telenovelas' appeal to emotion can help generate discussion and mobilize society around an important social issue. Yet, their strong reliance on (positive) emotional response from the viewer can limit their impact and lead to a reproduction of the very discourse and stereotypes that telenovelas are striving to challenge.
Author: Samantha Nogueira Joyce
Publisher: Rowman & Littlefield
Published: 2022-06
Total Pages: 123
ISBN-13: 1793644241
DOWNLOAD EBOOK →In Afro-Brazilians in Telenovelas: Social, Political, and Economic Realities, Samantha Nogueira Joyce examines representations of Blackness on Brazilian TV, interrogating the role of mass media in developing racial equality and social change. Nogueira Joyce challenges assumptions that place the inclusion of Afro-Brazilians in mass media as a step towards racial progress while contextualizing media representation with the social, political, and economic realities of the Brazilian society at large, thus linking media representations to progressive gains and conservative backlashes in the Brazilian public sphere. This book joins conversations with other works on multiculturalism, Blackness, and whiteness within media studies, critical race and ethnic studies, and Latin American studies. This multilayered approach combines textual analysis with studies of political and economic systems and digital media activism to carefully unravel Brazilian racial dynamics.
Author: June Carolyn Erlick
Publisher: Routledge
Published: 2017-10-02
Total Pages: 154
ISBN-13: 1134811888
DOWNLOAD EBOOK →This concise book provides an accessible overview of the history of the telenovela in Latin America within a pan-Latino context, including the way the genre crosses borders between Latin America and the United States. Telenovelas, a distinct variety of soap operas originating in Latin America, take up key issues of race, class, sexual identity and violence, interweaving stories with melodramatic romance and quests for identity. June Carolyn Erlick examines the social implications of telenovela themes in the context of the evolution of television as an integral part of the modernization of Latin American countries.
Author: Marshall C. Eakin
Publisher: Cambridge University Press
Published: 2017-07-25
Total Pages: 347
ISBN-13: 1107175763
DOWNLOAD EBOOK →This book examines how Gilberto Freyre's notion of mestiçagem (race mixing) became the overwhelmingly dominant narrative of national identity in twentieth-century Brazil. It will be of interest to scholars and students interested in Brazil, Latin America, race, nationalism, national identity, and popular culture.
Author: Jasmine Mitchell
Publisher: University of Illinois Press
Published: 2020-05-25
Total Pages: 388
ISBN-13: 0252052161
DOWNLOAD EBOOK →Brazil markets itself as a racially mixed utopia. The United States prefers the term melting pot. Both nations have long used the image of the mulatta to push skewed cultural narratives. Highlighting the prevalence of mixed race women of African and European descent, the two countries claim to have perfected racial representation—all the while ignoring the racialization, hypersexualization, and white supremacy that the mulatta narrative creates. Jasmine Mitchell investigates the development and exploitation of the mulatta figure in Brazilian and U.S. popular culture. Drawing on a wide range of case studies, she analyzes policy debates and reveals the use of mixed-Black female celebrities as subjects of racial and gendered discussions. Mitchell also unveils the ways the media moralizes about the mulatta figure and uses her as an example of an ”acceptable” version of blackness that at once dreams of erasing undesirable blackness while maintaining the qualities that serve as outlets for interracial desire.
Author: James N. Green
Publisher: Duke University Press
Published: 2018-12-07
Total Pages: 688
ISBN-13: 0822371790
DOWNLOAD EBOOK →From the first encounters between the Portuguese and indigenous peoples in 1500 to the current political turmoil, the history of Brazil is much more complex and dynamic than the usual representations of it as the home of Carnival, soccer, the Amazon, and samba would suggest. This extensively revised and expanded second edition of the best-selling Brazil Reader dives deep into the past and present of a country marked by its geographical vastness and cultural, ethnic, and environmental diversity. Containing over one hundred selections—many of which appear in English for the first time and which range from sermons by Jesuit missionaries and poetry to political speeches and biographical portraits of famous public figures, intellectuals, and artists—this collection presents the lived experience of Brazilians from all social and economic classes, racial backgrounds, genders, and political perspectives over the past half millennium. Whether outlining the legacy of slavery, the roles of women in Brazilian public life, or the importance of political and social movements, The Brazil Reader provides an unparalleled look at Brazil’s history, culture, and politics.
Author: Samantha Nogueira Joyce
Publisher:
Published: 2010
Total Pages: 184
ISBN-13:
DOWNLOAD EBOOK →In Race Matters: Race, Telenovela Representation, and Discourse in Contemporary Brazil I investigate the primetime telenovela Duas Caras (2008), examining how different factors such as narrative, audience reaction, as well as media criticism and commentary played a dynamic role in creating a meta-discourse about race in contemporary Brazil. In a larger sense, I examine how the social discourse about contemporary race relations and racism in that country were circulated, constructed and reconstructed during the time the program aired. Additionally, I explore the role of the media, particularly the telenovela, in debunking the idea that Brazil is a racial democracy. Secondly, the research incorporates the Brazilian notion that telenovelas are "open texts", meaning they are co-authored by a variety of industrial, creative, cultural and social actors, into a methodological approach that expands the traditional idea of textual analysis. In addition to reading the telenovela text itself, this study investigates the production process, audience responses and broader media coverage. Thus, the public discourse about the telenovelas is a key part of the text itself.
