Branding the Middle East
Author: Steffen Wippel
Publisher: Walter de Gruyter GmbH & Co KG
Published: 2023-10-02
Total Pages: 468
ISBN-13: 3110741156
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Eccentric Marketing
Author: Said Baaghil
Publisher: iUniverse
Published: 2007-12
Total Pages: 110
ISBN-13: 0595465935
DOWNLOAD EBOOK →In Eccentric Marketing, marketing strategist and entrepreneur Said A. Baaghil outlines the framework for a forward-thinking new consumer model aimed at transforming the way products and services are marketed in the Middle East. Baaghil illustrates how modern-day CEOs of Middle Eastern corporations must radically alter their traditional marketing programs in order to survive the new global economy. Using real-world examples, Eccentric Marketing analyzes the marketing failures and successes of companies operating in the Middle East and makes a convincing argument about their vital need to implement consumer-based marketing. Baaghil also demonstrates how many common character faults of Middle Eastern CEOs can not only damage a brand, but ultimately lead to its complete demise. Eccentric Marketing details the current market reality for small- to medium-sized companies in the Middle East and explains why most of these companies fail when promoting their products in the Western world. Drawing from actual business cases in Saudi Arabia, Baaghil proves that companies must learn how to instill their brand permanently in the consumer consciousness in order to survive and thrive. Baaghil's visionary concepts for building and integrating a powerful brand make Eccentric Marketing the must-have marketing guide for leading-edge companies operating in the Middle East.
Tribal Modern
Author: Miriam Cooke
Publisher: Univ of California Press
Published: 2014-01-21
Total Pages: 224
ISBN-13: 0520280091
DOWNLOAD EBOOK →"Tribal Modern analyzes what is most distinctive about Arab Gulf culture over the past 15 years and how this culture shapes distinctive national identities. It highlights the tribal as the decisive element in modern Arab Gulf culture and identity. The question incredulous outsiders ask is: how could fishermen, pearl divers and pastoral nomads catch up with the rest of the modernized world? Observers remain skeptical about the apparent clash between the modern and the backward tribal. But in these newly rich desert societies different meanings attach to the tribal generally coded non-modern. Tribes here are not primitive; they are the instruments and symbols of identity for hypermodern Gulf societies. Nationals make claims based on a newly imagined tribal identity that entitles them alone to the rights and privileges of modern citizenship. Tribal Modern explores the interweaving of the tribal and the modern into a national brand. Structural, performative and cognitive, the brand is being built into heritage and fantasy architecture; it is performed in neo-tribal sports, dress codes and language, especially neo-Bedouin poetry contests. The tribal signals a new aristocratic identity in the anonymity of 21st century globalization. The tribal in the Arab Gulf states is a fundamental and constitutive part of the modern. The tribal modern shapes a national brand to project political power abroad and prestige at home. Most studies of these new, mega-rich countries come from the social sciences. Tribal Modern looks at cultural indices of local self-assertion. It provides a cultural analysis of Gulf Arab social formation that examines the intersection of race, class and gender"--Provided by publisher.
Business and Social Media in the Middle East
Author: Nehme Azoury
Publisher: Palgrave Macmillan
Published: 2020-06-26
Total Pages: 184
ISBN-13: 9783030459598
DOWNLOAD EBOOK →This book discusses the effectiveness of Western organizations’ social media strategies in the Middle East. Social media has changed the rules of doing business, but the exact impacts vary across regions. In the context of Middle Eastern societies, social media is seen as a way for individuals and communities to communicate with each other and is generally not viewed as a means for brands to interact with individuals. Examining how the use of social media in the Middle East is shaped by the region’s culture, authors discuss the factors that businesses need to consider when creating digital marketing strategies targeted there. Including case studies of Middle Eastern companies, this book provides a comprehensive analysis of the rise of social media in the MENA region and the often-neglected role of culture in research in this area. It will provide researchers and practitioners with a deeper understanding of conducting business in the Middle East through the effective and efficient use of social media.
International Business in the Middle East
Author: Erdener Kaynak
Publisher: Walter de Gruyter GmbH & Co KG
Published: 2015-10-16
Total Pages: 296
ISBN-13: 3110852179
DOWNLOAD EBOOK →16.5 Within Western Countries -- 16.6 Between the Two Groups -- 16.7 Future Market Scenarios in the Middle East -- References -- The Editor -- The Authors -- Author Index -- Subject Index
The Power of Belonging
Author: Said Aghil Baaghil
Publisher: iUniverse
Published: 2013-04-04
Total Pages: 177
ISBN-13: 1475983239
DOWNLOAD EBOOK →The book is rich with useful information both for marketing professionals and for people who are simply interested in how marketing works. In that regard, Baaghil provides a useful overview of everything you need to know about marketing, which for Baaghil means finding a way to invite your audience to belong to the brand, and vice versa. Budding entrepreneurs in the early stages of founding a business would be particularly well-served to read Baaghils advice concerning brands, since he makes a passionate argument that branding starts at the business conception stage. Business owners who dont think about their brands from the beginning, says Baaghil, are still building a brand perceptiontheyre just building an unplanned, wild brand perception. By the time the new entrepreneur is ready to release a product, if he or she is thinking of branding merely as colors and a logo, it may be too late. One of the most interesting and useful parts of the book is Baaghils ongoing engagement with the problems of business and marketing specifically with regard to the Middle East and the developing world. He speaks warmly yet firmly to Middle Eastern CEOs, providing them with needful advice that comes from his clear vision of how far there is to go, but more importantly, how great the possibilities are for business and culture in the region. For the past twenty years of my life I have striven to excel in a field I passionately lovemarketing. From my days at the University of Maine pursuing my marketing degree until today my life has been marketing. My early experience in the profession dates back to 1990, when I joined a reputable company, Edison Brothers, based out of St Louis, Missouri. Now I have risen from an employee to a self-employed entrepreneur who has created numerous companies for himself and others. My experience speaks for itselfthrough my marketing work, the books Ive authored, and my consultancies.
Qatar’s Nation Branding and Soft Power
Author: Nawaf Al-Tamimi
Publisher: Springer Nature
Published: 2023-01-31
Total Pages: 100
ISBN-13: 3031246519
DOWNLOAD EBOOK →This open access book examines how creating a national brand assisted Qatar in absorbing the shock and awe following the outburst of the crisis with Saudi Arabia, Bahrain, Egypt, and the United Arab Emirates in May 2017. The authors discuss the country's diplomatic performance, which was characterized by five main factors that helped Qatar to deal with the crisis successfully. These factors include the failure of the element of surprise, years of building Qatar’s national brand, Qatar's arsenal of soft power, international alliances, and the opponents’ quandary. This book further scrutinizes Qatar’s role in the region and all questions related to this role through the lenses of its nation brand. The book provides explanations for the success of Qatar in absorbing the “shock and awe” in the early stage of the last Gulf crisis, presenting various arguments on how establishing a nation brand helped Qatar to deal with the crisis successfully. The book follows an original approach that views the Qatari case from a scientific perspective, investigating the art of nation branding. It will appeal to students, researchers, and scholars of international relations, psychology, political science, and journalism, as well as policy-makers interested in a better understanding of soft power, nation branding, Middle East studies, and diplomacy.
Brand Revolution
Author: Said Aghil Baaghil
Publisher: iUniverse
Published: 2012-01-30
Total Pages: 128
ISBN-13: 9781469732503
DOWNLOAD EBOOK →Revolutions continue to proliferate throughout the developing world, especially in the Middle East. But did you know that marketing plays a role in the unrest? Brand revolution doesnt automatically lead to the overthrow of a dictator, but the way we market goods and services can play an important role in the fight against tyranny. In fact, without a shift in the commercial world, broader revolutions would have much smaller chances of success. Join marketing expert Said Aghil Baaghil, who explores a new mindset that is taking hold in the Middle East and beyond. Participants in the revolution and outside observers alike will discover how a new generation of leaders can lead regional brands to a more global platform. He also provides methods for conducting business in order to make your brand thriveno matter where your business is located; promoting organizational change; and cultivating employees that can succeed in a globalized world. He takes a wide view, examining ways in which entire nations are branding themselves to promote tourism and create stronger economies. Shift your strategic focus with ease and achieve your financial and organizational goals with Brand Revolution.
Marketing in the Middle East
Author: Giōrgos Vasileiou
Publisher:
Published: 1980-01-01
Total Pages: 158
ISBN-13: 9780860101987
DOWNLOAD EBOOK →World Heritage, Urban Design and Tourism
Author: Professor Luna Khirfan
Publisher: Ashgate Publishing, Ltd.
Published: 2014-12-28
Total Pages: 197
ISBN-13: 1409424073
DOWNLOAD EBOOK →This book offers an interdisciplinary approach to the key relationships between heritage conservation, city space design, and tourism development in historic cities, linking theory and practice in a unique way. The book offers an investigation of three Middle Eastern historic cities, Aleppo, Acre and Salt, all of which face significant challenges of heritage conservation, adaptation to contemporary needs, and tourism development. It presents practical scenarios for the conservation and design of historic urban spaces and the development of sustainable tourism, from the perspective of planners, local communities and international tourists. The author offers a comparative approach which transcends political strife and provides valuable lessons for the other cities inscribed on UNESCO's World Heritage List, especially those in developing countries.
