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Branding for Bloggers

Author: New York Institute of Career Development

Publisher: Skyhorse Publishing Inc.

Published: 2013-05-07

Total Pages: 113

ISBN-13: 1621532488

There are more than 54,000 new blogs started every day around the world. The stark reality is that most will fail because bloggers don't have enough information on marketing themselves. The key to any successful marketing plan is a strong brand. Branding for Bloggers features tried-and-true, it-worked-for-me methods of branding from a rich mix of professional bloggers and branding experts. Bloggers will learn how to define their brand, establish it to grow the reach of their blog, and use their new brand identities to start earning money online. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Branding by Blogging

Author: M. S. Publishing.com

Publisher:

Published: 2010-05-21

Total Pages: 84

ISBN-13: 9781452861203

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Blogging is one part of an advertising campaign. It is a powerful marketing tool that can give you free exposure --- publicity that your business needs to develop a strong web presence and establish your brand identity.A blog is easy to maintain and flexible. Unlike a website, which is stagnant and fixed, a blog can be anything you want it to be. Depending on your creativity and mood, you can fix your blog up to target your needs. A blog is very friendly, too. It has the ability to reach out, connect, and link up to other active blogs far and wide into the blogosphere. Combined with other advertising efforts, a blog has the capability to broadcast your product and business and be a powerful money-making tool.This book will disclose full information about blogging and its significance to your business as an advertising tool. It contains detailed guidelines on setting up a blog, the benefits you can expect to derive from it, planning for relevant content, maintaining a blog, and promoting a blog through tried and tested marketing techniques.Create your blog now with the help of this blogging manual and see it build your brand identity and online presence to the maximum!

Blogging for Personal Branding

Author: Susana Gonzalez Ruiz

Publisher: Susana Gonzalez Ruiz

Published: 2014-12-07

Total Pages: 84

ISBN-13:

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“Blogging for Personal Branding” is a comprehensive guide where you’ll find everything you need to promote your personal brand. Starting from the evolution of the blog and the current implications of personal branding, this book will help you design your blog, choose the most suitable blogging platform and promote your content on social networks. This book is particularly aimed at bloggers and those who want to create a blog to highlight their professional profile, but it also is useful for anyone interested in marketing and social media.

Corporate Blogging For Dummies

Author: Douglas Karr

Publisher: John Wiley & Sons

Published: 2010-07-13

Total Pages: 434

ISBN-13: 9780470901472

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Establish a successful corporate blog to reach your customers Corporate blogs require careful planning and attention to legal and corporate policies in order for them to be productive and effective. This fun, friendly, and practical guide walks you through using blogging as a first line of communication to customers and explains how to protect your company and employees through privacy, disclosure, and moderation policies. Blogging guru Douglas Karr demonstrates how blogs are an ideal way to offer a conversational and approachable relationship with customers. You’ll discover how to prepare, execute, establish, and promote a corporate blogging strategy so that you can reap the rewards that corporate blogging offers. Shares best practices of corporate blogging, including tricks of the trade, what works, and traps to avoid Walks you through preparing a corporate blog, establishing a strategy, promoting that blog, and measuring its success Reviews the legalities involved with a corporate blog, such as disclaimers, terms of service, comment policies, libel and defamation, and more Features examples of successful blogging programs throughout the book Corporate Blogging For Dummies shows you how to establish a corporate blog in a safe, friendly, and successful manner.

Blog Design For Dummies

Author: Melissa Culbertson

Publisher: John Wiley & Sons

Published: 2013-06-18

Total Pages: 426

ISBN-13: 1118554787

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The average blogger does not typically have experience with design or coding, but that shouldn't deter them from having a professional-looking blog design. This friendly and easy-to-understand guide provides you with the tools you need to establish a creative, unique, and aesthetically memorable blog without having to learn how to code beyond some basic CSS. Whether you're looking to write for a major brand, become a brand ambassador, sell a product, acquire new clients, advocate for a cause, or simply tell a story, you'll find design tricks, helpful techniques, and invaluable advice for creating a great-looking and functional blog. Provides the tools you need to understand what makes a successful blog from a design standpoint Teaches you CSS coding that can be used to create an effective blog design that gets noticed Helps you make design decisions regarding colors, fonts, and imagery Places special emphasis on providing your readers with a site that is easy to use thanks to smart navigation Blog Design For Dummies empowers you to make smart and creative adjustments to your blog so that you can be the proud owner of an effective blog design that gets noticed!

Me 2.0

Author: Dan Schawbel

Publisher: Diversion Books

Published: 2015-11-08

Total Pages: 192

ISBN-13: 1682301591

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“An instruction manual for developing your personal brand and then leveraging that brand to command your career” by the New York Times bestselling author (New York Post). From Dan Schawbel, Managing Partner of Millennial Branding, LLC, and the man the New York Times calls a “personal branding guru,” comes a guide detailing how to survive the modern job hunt and thrive in the digital age. Packed with expert insights and concrete, step-by-step instructions to create and maintain one’s personal brand, Me 2.0 shows potential job-hunters how to use digital media and social networks to find job opportunities and careers based on their passion and experience. For those on the edge of starting their career or trying to catch up fast, Me 2.0 offers practical, straightforward advice for driven jobseekers looking for an edge in a fast-paced work environment. “A comprehensive guide for leveraging the big three social media features: LinkedIn, Facebook and Twitter . . . This is a must-read for those who want to create a powerful persona that truly separates them from the competition amidst the war for talent.”—The Washington Post, “Summer Reading List for Business Leaders” “An easy, thought-provoking read and recommended for anyone who may find themselves back on the job market with only a paper resume as a calling card.”—Entrepreneur “Contains practical ways of harnessing online tools to professional advantage.”—Financial Times “You can read it cover to cover for a comprehensive guide to branding in this social media age or you can simply access the section you need in the moment.”—FoxBusiness.com

Blogging for Beginners: Learn Marketing, Branding, Blog, Writing, Build Wealth, Passive Income in 2022, 2023, Be a True Blogger and More!

Author: Christie Williams

Publisher: Cohen Publications LLC

Published: 2024-04-03

Total Pages: 41

ISBN-13:

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Are you ready for a step-by-step blogging book that goes above and beyond in showing you how to start, grow, and monetize your blogging dream? Look no further: Blogging is just the book for you! Blogging has been around for over two decades, yet it has never been more popular or profitable than it is right now. With our modern understanding of digital marketing, social sales, and strategic content writing, anyone who is passionate about sharing their message with the world can turn their blog into a massive success. In Blogging, we go over a step-by-step process to conceptualize, brand, launch, and grow your blog. Whether you are looking to earn a part-time profit or a full-time income, you will discover exactly what you need to do inside of Blogging. Some of what we cover specifically includes: - The process of branding your blog so you tell your audience a cohesive story - How to choose your platform (WordPress vs. click-and-build websites) - Tips for writing an ‘About Me’ page that converts your audience - The anatomy of a blog post and how to write binge-worthy content - What SEO is and how to leverage SEO to maximize your organic growth - Detailed tips for marketing your blog both online and offline - Step-by-step methods for creating your A to Z blogging strategy so you know where to start and what specific steps to take, and when - Plus so much more! There has never been a better or easier-to-follow book to help you get started with blogging. We leave no questions unanswered as we document the exact steps you need to take in order to grow your blog from idea to scalable income. Pick up your copy of Blogging today and discover just how easy it is to take your idea and turn it into a dream blog. Regardless of what has held you back so far, you will realize just how easy it is to take action and put your content out there for the world to see. It’s easy when you know exactly what to do, when, and how! Whether you’re brand new to blogging, or you’ve been doing it for some time but need a refresher to help you grow your page and get better results, Blogging is THE go-to book for you. If you’re serious about making your blog work, this book will get you the results you are looking for. Pick up your copy today to see what I mean! This book is the closest thing you will ever get to a “magic wand” that sets your blogging dreams on fire and hands you the results you’ve been looking for. Once you pick up your copy, you’ll be on the path to taking action on your dream from day one. By the time you’re done reading Blogging, you will have a business you are proud of. What are you waiting for? Grab your copy today!

Social Media Marketing

Author: Matt Golden

Publisher: Independently Published

Published: 2019-04-13

Total Pages: 96

ISBN-13: 9781093818307

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If you want to discover how to grow your small business using social media marketing, then keep reading... Social media is a rapidly growing ecosystem that has developed as a strong platform for small businesses and influencers to make their impact on the world. Regardless of what has attracted you to building a presence online, getting involved in social media marketing is a powerful way to leverage the internet to help you build a successful business. If you are ready to identify your vision, carve out your unique brand, and market yourself online so that you can earn an additional side income or become a full-blown digital nomad, now is the time! This book was written from an entrepreneur, with the guidance and support of many other successful entrepreneurs who are each leveraging social media for maximum growth. So discover the secrets you need to know to succeed using social media today! In this book, you will learn valuable tools such as: Creating your vision Identifying your brand persona Facebook marketing Instagram marketing Twitter marketing YouTube marketing Blogging for SEO Advertising And more! The book will of course cover the specifics you need such as: How to make YouTube videos, blog posts, and social media content that converts How you can use sales funnels and contests to maximize your follower count The skinny on Facebook and Instagram advertisements and how to make them actually convert The many ways that you can make money with a blog And much more! So if you want to learn more about social media marketing, then scroll up and click "add to cart"!

Blog Marketing

Author: Jeremy Wright

Publisher: McGraw Hill Professional

Published: 2005-12-06

Total Pages: 338

ISBN-13: 0071479503

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With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications All companies, large and small, know that reaching customers directly and influencing--and being influenced by--them is essential to success. Blog Marketing shows marketing and PR professionals as well small business owners how to do just that without spending a lot of money. Readers will learn how to tap into the power of blogs to create a direct line of communication with customers, raise the company's visibility, and position their organizations as industry thought leaders. "Blogs will soon become a staple in the information diet of every serious businessperson . . . . Blogs offer an accelerated and efficient approach to acquiring and understanding the kind of information all of us need to make business decisions." -- John Battelle, Business 2.0

Branding Yourself

Author: Erik Deckers

Publisher: Pearson Education

Published: 2011

Total Pages: 303

ISBN-13: 0789747278

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Praise forBranding Yourself "Branding Yourselfis a good beginner's guide on how to build an online presence using social networks and blogs that will turn you into a thought leader or expert or just get you a job." –Dan Schawbel, #1 International Bestselling Author ofMe 2.0 "The biggest problem most people have with embracing the power of online networking and personal brand building is they don't know where to start. Erik Deckers and Kyle Lacy take out the guesswork and roll the dice with platforms to find the right combination for you in this book. The book is a recipe for success...your success." –Jason Falls, SocialMediaExplorer.com “In this exceedingly useful book, Erik Deckers and Kyle Lacy provide step-by-step guidance for building and maintaining powerful personas. With wit, wisdom, and numerous expert tips,Branding Yourselfis the new roadmap for navigating the sometimes complex world of personal branding. If your best marketing plan isyou(and it is), thenBranding Yourselfshould be your playbook.” –Jay Baer, Coauthor ofThe NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social "Our parents taught us to find a great job with benefits, put money toward retirement, buy a home, and work hard, and you'll reap the benefits. Our parents werewrong. The job market was downsized; the retirement account was ransacked; the house lost its value; and working hard has only put you in the unemployment line. Those who personally branded themselves were able to capitalize on the down-turned economy, and their businesses exploded. Erik Deckers and Kyle Lacy are providing you the blueprint for kicking off your brand and effectively leveraging online technologies to transform your future. [This book is] a must read." –Douglas Karr, Founder of theMarketing Technologyblog, CEO of DK New Media, and Author ofCorporate Blogging for Dummies "In an environment filled with philosophy, platitudes, and '30,000-foot views,' Erik Deckers and Kyle Lacy give us a refreshing how-to guide for actuallydoingsomething meaningful through social media. Here's a trustworthy book to help you (and me) take real action to leverage emerging tools to create customers and make them happy!" –Trey Pennington, Entrepreneur, Story Prospector, Author ofSpitball Marketing Use Social Media to Build a Great Personal Brand–and a Great Career! Need to demonstrate more value to customers or employers? Want a new job or career? Use social media to build the powerful personal brand that gets you what you want! InBranding Yourself, two leading social media consultants show how to use today’s social media platforms to attract new business and job opportunities you’ll never find any other way. Erik Deckers and Kyle Lacy show you how to supercharge all your business and personal relationships&demonstrate that you are the best solution to employers’ or partners’ toughest problems&become a recognized thought leader&and translate your online network into great jobs, great projects, and a great career! Discover how to: " Build an authentic storyline and online identity that gets you the right opportunities " Choose the best social media tools for your personal goals " Blog your story boldly and effectively " Promote your events, accomplishments, victories&and even defeats and lessons learned " Integrate online and offline networking to get more from both " Reach people with hiring authority and budgets on LinkedIn " Use Twitter to share the ideas and passions that make you uniquely valuable " Launch an online branding program that really gets noticed " Avoid “killer” social networking mistakes " Leverage your online “expert” status to become a published author or public speaker " Measure the success of your social media branding " Get new projects or jobs through your online friends and followers