-PDF Download- Brand Hacks EBOOK

Brand Hacks

Author: Emmanuel Probst

Publisher: Simon and Schuster

Published: 2021-09-07

Total Pages: 242

ISBN-13: 1576878023

economics;consumer behavior;advertising;branding;brand advertising;advertising campaigns;consumer psychology;marketing;market research;digital marketing;fortune 500;business;business development;business analysis;ipsos;dr emmanuel probst; Every year, brands spend over $560 billion (and counting) to convince us to buy their products. Yet, as consumers we have become insensitive to most advertising. We easily forget brands and may switch to another product on a whim. There are ways for brands to break this cycle. Brands that succeed are the ones that help us find meaning. In this process, the brands become meaningful in and of themselves. Brand Hacks takes you on an exploratory journey, revealing why most advertising campaigns fail and examining the personal, social, and cultural meanings that successful brands bring to consumers’ everyday lives. Most importantly, this book will show you how to use simple brand hacks to create and grow brands that deliver meaning even with a limited budget. Brand Hacks is supported by in-depth research in consumer psychology, interviews with industry-leading marketers, and case studies of meaningful brands, both big and small.

Brand Hacks

Author: Emmanuel Probst

Publisher: PMP

Published: 2019-05-14

Total Pages: 230

ISBN-13: 9781941688540

DOWNLOAD EBOOK →

Every year, brands spend over $560 billion (and counting) to convince us to buy their products. Yet, as consumers we have become insensitive to most advertising. We easily forget brands and may switch to another product on a whim.There are ways for brands to break this cycle. Brands that succeed are the ones that help us find meaning. In this process, the brands become meaningful in and of themselves. Brand Hacks takes you on an exploratory journey, revealing why most advertising campaigns fail and examining the personal, social, and cultural meanings that successful brands bring to consumers' everyday lives. Most importantly, this book will show you how to use simple brand hacks to create and grow brands that deliver meaning even with a limited budget. Brand Hacks is supported by in-depth research in consumer psychology, interviews with industry-leading marketers, and case studies of meaningful brands, both big and small.

Firefox Hacks

Author: Nigel McFarlane

Publisher: "O'Reilly Media, Inc."

Published: 2005-03-11

Total Pages: 402

ISBN-13: 0596553188

DOWNLOAD EBOOK →

Firefox Hacks is ideal for power users who want to take full advantage of Firefox from Mozilla, the next-generation web browser that is rapidly subverting Internet Explorer's once-dominant audience. It's also the first book that specifically dedicates itself to this technology.Firefox is winning such widespread approval for a number of reasons, including the fact that it lets users browse faster and more efficiently. Perhaps its most appealing strength, though, is its increased security something that is covered in great detail in Firefox Hacks.Clearly the web browser of the future, Firefox includes most of the features that browser users are familiar with, along with several new features, such as a bookmarks toolbar and tabbed pages that allow users to quickly switch among several web sites.Firefox Hacks offers all the valuable tips and tools you need to maximize the effectiveness of this hot web application. It's all covered, including how to customize its deployment, appearance, features, and functionality. You'll even learn how to install, use, and alter extensions and plug-ins. Aimed at clever people who may or may not be capable of basic programming tasks, this convenient resource describes 100 techniques for 100 strategies that effectively exploit Firefox.Or, put another way, readers of every stripe will find all the user-friendly tips, tools, and tricks they need to make a productive switch to Firefox. With Firefox Hacks, a superior and safer browsing experience is truly only pages away.The latest in O'Reilly's celebrated Hacks series, Firefox Hacks smartly complements other web-application titles such as Google Hacks and PayPal Hacks.

Brand Management

Author: Michael Beverland

Publisher: SAGE

Published: 2018-01-27

Total Pages: 516

ISBN-13: 1526415895

DOWNLOAD EBOOK →

Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand′s identity. In a world in which social media and inclusive digital platforms have increased customer engagement, the role of brands and branding has changed. The line between the producer and the consumer has become blurred; consumers are no longer the recipients of brand identity, but the co-creators, playing a significant role in shaping new products and systems. To help students better understand the basics of brand management, and the co-creation theory, the book includes a collection of geographically diverse case studies, including: Burger King, Lego, Lynx, Maserati, HSBC and Vegemite. The book is complemented by online resources for lecturers and students, including PowerPoint slides, journal articles, web and video links, and a selection of exclusive videos with a professional brand consultant. Suitable reading for students of branding and brand management modules.

Systems Theory and Agile Brand Management

Author: Jan Lies

Publisher: Taylor & Francis

Published: 2024-06-21

Total Pages: 268

ISBN-13: 1040049656

DOWNLOAD EBOOK →

Brands started out as communication tools to influence the image of companies or products (inside-out thinking) but have developed into channels of social forces. Powerful brands impact not just customer decisions but also markets and social institutions, such as fashion trends, city life, or even social movements. This book explores the implications of Niklas Luhmann’s theory of social systems for the theory and practice of agile brand management, in particular highlighting the central role of brand aesthetics and of brands as channels for mutual education between companies and consumers. Since the rise of social media, “perfect” brands have become the mirror of community values as the communities themselves develop brand content. Brands themselves become “living systems” and evolve like systems do. The author introduces systems theory to provide a conceptual framework that integrates the different views of branding: inside-out and outside-in thinking. This Luhmannian theory of branding is discussed against the current background of (Western) societies, which are undergoing a broad shift from hard to soft selling in marketing, influenced by social media. The book is not about whether closed systems analysis and discussion can or should replace traditional management; moreover, it emphasizes the fruitful insights and demonstrates that the power of management is limited and should be extended by looking at the means of closed systems. This book will be of primary value to scholars with an interest in systems theory and thinking, brand theory, and management. The interdisciplinary approach also makes the book a valuable resource for those researching change management, agile management, and sociology.

What is a 21st Century Brand?

Author: Nick Kendall

Publisher: Kogan Page Publishers

Published: 2015-04-03

Total Pages: 432

ISBN-13: 0749472634

DOWNLOAD EBOOK →

What is a 21st century brand? How is it changing? What is critical now? What are the new mantras and principles? What are the new ideas for how to do it? What do you believe and what would you do therefore? What Is a 21st Century Brand? features 20 of the best papers produced during the 10 years of The IPA Excellence Diploma. Each is a fresh, original and uniquely personal perspective from the new generation of leaders across creative, media and digital agencies. Produced in partnership with internationally recognized advertising body, the IPA, the book is accompanied by commentary from leading industry thinkers including Stephen Woodford, Mark Earls, David Wilding and Ian Priest, and is edited by Nick Kendall. Together they offer multiple perspectives and the opportunity to challenge yourself to consider what you really believe about advertising and branding. Structured as 20 provocations written in the form of 'I believe... and therefore...', the essays are organized into three sections: - What is a brand? - How should we engage to build them? - How should we organise to deliver? Highlighting that today's most successful agencies are those which are embracing the new ways to consume content, What is a 21st Century Brand? delivers cutting-edge thinking across all areas of advertising practice, questioning the real fundamentals of creating and building brands. It is a thought-provoking read for any advertising practitioner or student.

Growth Hacking, Digital Strategy & Business Analysis In Stages Workbook

Author: Jenny Cameron

Publisher: Jenny Cameron

Published: 2018-05-16

Total Pages: 64

ISBN-13:

DOWNLOAD EBOOK →

Growth Hacking, Digital Strategy & Business Analysis In Stages Workbook by Jenny Cameron, First Edition, May 2018. In stages workbook with many strategies to follow and learn, with picture diagrams, and experimentations you can try out. What is growth hacking? Stage One, Stage Two, The Core, Finding your growth levers at the core, Stage Three, Finding your growth channel-customer fit, Stage Four, Stage Five, Stage Six, Stage Seven, Stage Eight, Stage Nine, Current popular tools and apps.

Online Marketing HACKS

Author: DIXITA GALIYAL

Publisher: DIXITA GALIYAL

Published: 2019-08-29

Total Pages: 187

ISBN-13: 1079615628

DOWNLOAD EBOOK →

This is a Pulse-Pounding and Smart Guide to give you all the tasty informational hacks on Online Marketing. Today in this age, anything and everything can be solved with the help of marketing. And to do great marketing, you don’t have to be a pro at it. Just be a learner. Like I always say, Keep Learning and Keep Evolving. Whatever you do in life both on professional and personal levels, any problem you face, maybe at school or at work or even at home, its only because of poor marketing. If you visit my house, specially my room, you’ll be stunned. You’ll think you’ve landed at a library. I have huge piles of books on various versatile topics ranging from Online Business to Marketing Strategies, to Business Guides, to Entrepreneurship, to even Fiction. I’m a firm believer in learning. If you believe in learning, irrespective of your age, language and location, then you’ll be successful. I’ve always been learner and this habit of mine has helped me shape who I am today. It’s funny that majority of people still don’t know the power of good marketing. Those who know, have mastered it already and have taken their business to a whole new level altogether. Stuck with a math problem? Or with an HTML code of your site? Or facing issues with selling products online? Or have difficulty with promotion of a product? The answer to all the problems, is – GREAT MARKETING. In this book, I’ve listed out and described some not so common hacks on Online Marketing, that I’ve learnt and implemented over the last 10 years. The advantage here lies with the reader, as I’ve not written any chapter very long and boring. So, you can start from the very beginning or start from the middle from any particular chapter. Yes, you heard it right. Jump on to any chapter. Learn it, and then go to your business or a blog/website maybe, to implement it. You can even implement some of the hacks to your personal life too. In order to start seeing results, you should implement the strategies from this Guide as soon as possible. There’s a competitive world. If you waste time thinking about the ways to develop or design anything, let’s say a blog to attract customers, trust me you’ll keep thinking for minutes, for hours and even for days. Thus, it is profitable for anyone who starts immediately, because by the time you decide to buy a domain or just decide on a domain name, hundreds of blogs are already published and running. So, I’d recommend you not to overthink. Just do it! Please take few minutes to rate and write reviews for my book on Amazon. Remember, every single problem or challenge can be solved with good marketing, provided you understand it very well! Lastly, without wasting any more time, let’s dive right into the Book!

Web Site Measurement Hacks

Author: Eric T. Peterson

Publisher: "O'Reilly Media, Inc."

Published: 2005-08-19

Total Pages: 434

ISBN-13: 0596553323

DOWNLOAD EBOOK →

In order to establish and then maintain a successful presence on the Web, designing a creative site is only half the battle. What good is an intricate Web infrastructure if you're unable to measure its effectiveness? That's why every business is desperate for feedback on their site's visitors: Who are they? Why do they visit? What information or service is most valuable to them? Unfortunately, most common Web analytics software applications are long on functionality and short on documentation. Without clear guidance on how these applications should be integrated into the greater Web strategy, these often expensive investments go underused and underappreciated. Enter Web Site Measurement Hacks, a guidebook that helps you understand your Web site visitors and how they contribute to your business's success. It helps organizations and individual operators alike make the most of their Web investment by providing tools, techniques, and strategies for measuring--and then improving--their site's usability, performance, and design. Among the many topics covered, you'll learn: definitions of commonly used terms, such as "key performance indicators" (KPIs) how to drive potential customers to action how to gather crucial marketing and customer data which features are useful and which are superfluous advanced techniques that senior Web site analysts use on a daily basis By examining how real-world companies use analytics to their success, Web Site Measurement Hacks demonstrates how you, too, can accurately measure your Web site's overall effectiveness. Just as importantly, it bridges the gulf between the technical teams charged with maintaining your Web's infrastructure and the business teams charged with making management decisions. It's the technology companion that every site administrator needs.

Hack Recruiting

Author: Victor Assad

Publisher: Archway Publishing

Published: 2019-07-23

Total Pages: 411

ISBN-13: 1480876690

DOWNLOAD EBOOK →

Praise for Hack Recruiting "It is a brilliant piece of work. A must-read for those of us in global corporations, or companies of any size really, that seek to act NOW." --Julia Martensen, Head of HR Strategy and Innovation at DB Schenker. "Victor Assad uncovers longstanding empirical research from I/O psychologists on how to best match job candidates to jobs and the best of today's digital technology. He sees a world (that is emerging today) in which AI ontologies (which are identifying information and relationships about today's global and diverse workforces) will make significant improvements for matching candidates to jobs while reducing recruiting cycle times, costs and selection biases. Victor points out that HR now has the digital tools it needs to dramatically transform recruiting and the role of the recruiter. HR can now build strategic talent pools, improve the employee experience, and digitally collect insightful analytics that will open up a new era of understanding on what truly drives employee performance and innovation." --Angela Hood, Founder and CEO of ThisWay Global. "Must read book if you are a recruiter or talent acquisition head. It goes over best practices and hacks each step of recruiting." --Sandeep Purwar, Founder/CEO, Bevov