Lanterna Rally

Author: Jordan McAuley

Publisher: Lulu.com

Published: 2008-04-01

Total Pages: 50

ISBN-13: 1604870087

Want to get booked as a guest on the Oprah Winfrey Show or appear in O Magazine? Want to get your product chosen as one of Oprah's Favorite Things? Now you can! My name is Jordan McAuley, the Founder of Contact Any Celebrity (www.ContactAnyCelebrity.com). As part of my Celebrity Leverage Secrets (www.CelebrityLeverage.com) program, I recently interviewed top media trainer and publicity coach Susan Harrow about how to get booked on Oprah, appear in O Magazine, and have your product selected as one of Oprah's favorite things. The tips Susan reveals in this interview will work for any talk show. So even if you don't think you can get booked on Oprah, they'll also work for Ellen, The View, Tyra, Martha, and more! Susan reveals everything you need to know about how to successfully get booked on Oprah in this revealing, unedited, no-holds-barred interview including: * The one thing you MUST DO if you want to get on Oprah * Exactly what steps you need to take to get on Oprah * Why the Oprah Winfrey Show is very different than other media * What makes an effective Oprah show guest * The #1 thing Oprah producers look for when booking guests * What Oprah likes - and does NOT like - to cover on her show * How to understand what Oprah's producers are looking for * The one thing you should NEVER do when speaking to an Oprah producer * Oprah's 4 hot buttons that peak her interest * How to find out exactly what show topics producers are working on * How to create a compelling angle for your product or story * How to get an Oprah producer to replace a previously booked guest with you * How to get in O Magazine and why it's different than the show * How to media train yourself at home * How to create interesting sound bites and talking points producers look for * What you MUST do when an Oprah producer calls * The best way to pitch yourself to Oprah producers * How to tailor your pitch to get the attention of an Oprah producer * How to be more visible and stand out over other Oprah guests * How to get valuable feedback from an Oprah producer * What happens behind the scenes when you get on Oprah * How to make the best of your appearance on Oprah * How to get your product selected for Oprah's Favorite Things * How to get invited back again and again About the Authors: Jordan McAuley is the Founder and President of Contact Any Celebrity (www.ContactAnyCelebrity.com) located in W. Hollywood, California, a service that helps businesses, nonprofits, authors, and the media get in touch with over 54,000 celebrities worldwide. Jordan and his services have been featured on CNN and by such national media as USA Today, Us Weekly, Entrepreneur, The Village Voice, and Sirius Satellite Radio. He is also recommended in several bestselling books including Timothy Ferris' instant New York Times best-seller "The 4-Hour Workweek," Dan Kennedy's "The Ultimate Marketing Plan," Dan Poynter's "Self-Publishing Manual" and John Kremer's "1001 Ways to Market Your Books" (which includes a chapter by Jordan on how to get celebrity book endorsements). Susan Harrow (www.OprahPRSecrets.com) is a top marketing strategist and media coach who works extensively with Fortune 500 CEOs, executives, successful entrepreneurs, and best-selling authors. She's the author of, "Sell Yourself Without Selling Your Soul: A Woman's Guide to Promoting Herself, Her Business, or Her Cause with Integrity & Spirit" (HarperCollins). She's also author of "The Ultimate Guide to Getting Booked on Oprah," and the upcoming "How You Can Get a 6-Figure Book Advance."