Trust as the Key to Loyalty in Business-to-Consumer Exchanges

Trust as the Key to Loyalty in Business-to-Consumer Exchanges PDF

Author: Tara Ebert

Publisher: Springer Science & Business Media

Published: 2010-09-23

Total Pages: 198

ISBN-13: 3834983071

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Tara Ebert investigates what trust building measures in the banking industry should comprise. The author presents new and analytical insights which can be employed to deduce better targeted marketing implications for consumer trust building by banks.

Transforming Medical Education for the 21st Century

Transforming Medical Education for the 21st Century PDF

Author: George R. Lueddeke

Publisher: CRC Press

Published: 2012-04-30

Total Pages: 240

ISBN-13: 1910227870

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Drawing on key international reports and input from leading healthcare practitioners and educators worldwide, this ground-breaking book closely examines the real issues facing medicine and medical education. With a wide-ranging, evidence-based approach, the author identifies key drivers of change in both the developing and developed world. He examines national and international medical education priorities, suggests practical educational development and change management strategies to translate reforms into reality, and reviews the role of the medical profession as part of the wider healthcare community. This highly detailed, full-colour text offers thought-provoking reading for all healthcare educators and professionals. Healthcare managers and policy makers will find invaluable the practical, specific guidance for change. Healthcare students too, will find the accessible advice for personal direction and development both eye-opening and inspirational. With commentaries by experts who participated as members of The Lancet Commission on Education of 'Health Professionals for a New Century: Transforming Education to Strengthen Health Systems in an Interdependent World' Lord Nigel Crisp, House of Lords, London, United Kingdom Professor Patricia J. Garcia, Dean, School of Public Health and Administration, Cayetano Heredia University, Lima, Peru Professor Afaf I. Meleis, Margaret Bond Simon Dean of Nursing, University of Pennsylvania, United States and an epilogue on 'Leadership in Medicine and Healthcare for the 21st century' by Dr Ruth Collins-Nakai, former president of the Canadian Medical Association and chair of the Canadian Medical Foundation, Ontario, Canada

Loyalty

Loyalty PDF

Author: George P. Fletcher

Publisher: Oxford University Press

Published: 1995-07-13

Total Pages: 224

ISBN-13: 0198023499

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At a time when age-old political structures are crumbling, civil strife abounds, and economic uncertainty permeates the air, loyalty offers us security in our relationships with associates, friends, and family. Yet loyalty is a suspect virtue. It is not impartial. It is not blind. It violates the principles of morality that have dominated Western thought for the last two hundred years. Loyalties are also thought to be irrational and contrary to the spirit of Capitalism. In a free market society, we are encouraged to move to the competition when we are not happy. This way of thinking has invaded our personal relationships and undermined our capacities for friendship and loyalty to those who do not serve our immediate interests. As George P. Fletcher writes, it is time for loyal bonds, born of history and experience, to prevail both over impartial morality and the self-interested thinking of the market trader. In this extended essay, George P. Fletcher offers an account of loyalty that illuminates its role in our relationships with family and friends, our ties to country, and the commitment of the religious to God and their community. Fletcher opposes the traditional view of the moral self as detached from context and history. He argues instead that loyalty, not impartial detachment, should be the central feature of our moral and political lives. Writing as a political "liberal," he claims that a commitment to country is necessary to improve the lot of the poor and disadvantaged. This commitment to country may well require greater reliance on patriotic rituals in education and a reconsideration of the Supreme Court's extending the First Amendment to protect flag burning. Given the worldwide currents of parochialism and political decentralization, the task for us, Fletcher argues, is to renew our commitment to a single nation united in its diversity. Bringing to bear his expertise as a law professor, Fletcher reasons that the legal systems should defer to existing relationships of loyalty. Familial, professional, and religious loyalties should be respected as relationships beyond the limits of the law. Thus surrogate mothers should not be forced to surrender and betray their children, spouses should not be required to testify against each other in court, parents should not be prevented from willing their property to their children, and the religiously committed should not be forced to act contrary to conscience. Yet the question remains: Aren't loyalty, and particularly patriotism, dangerously one-sided? Indeed, they are, but no more than are love and friendship. The challenge, Fletcher maintains, is to overcome the distorting effects of impartial morality and to develop a morality of loyalty properly suited to our emotional and spiritual lives. Justice has its sphere, as do loyalties. In this book, Fletcher provides the first step toward a new way of thinking that recognizes the complexity of our moral and political lives.

Managing Across Diverse Cultures in East Asia

Managing Across Diverse Cultures in East Asia PDF

Author: Malcolm Warner

Publisher: Routledge

Published: 2013

Total Pages: 322

ISBN-13: 0415680891

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Reading Managing Across Diverse Cultures in East Asia will allow you to gain a profound understanding of the cultural complexity in this dynamic region of the world.' - Nancy J. Adler, McGill University, Montreal'We all need to understand more about management in East Asia, and to learn from it. Managing Across Diverse Cultures in East Asia has contributions from international experts who provide significant insights into the cultures of the most dynamic region in the world today. This book is a landmark publication.' - John Child, University of Birmingham'This edited volume, with contributions by significant scholars from around the globe, provides a timely and penetrating review of management issues across East Asia, a region that rivals Europe and North American in economic significance and is still ascending.

Contemporary Brand Management

Contemporary Brand Management PDF

Author: Johny K. Johansson

Publisher: SAGE Publications

Published: 2014-01-17

Total Pages: 273

ISBN-13: 1483322947

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Written by experts on global marketing, Contemporary Brand Management focuses on the essentials of Brand Management in today’s global marketplace. The text succinctly covers a natural sequence of branding topics, from the building of a new brand, to brand extension and the creation of a global brand, to the management of a firm’s brand portfolio. The authors uniquely explore global branding as a natural expansion strategy across markets and offer numerous international brands as examples throughout. Designed for shorter strategic branding courses (half-term or 6 weeks in length), this text is the ideal companion for upper-level, graduate, or executive-level students seeking a practical knowledge of brand management concepts and applications.

Lessons from Ladies of Faith

Lessons from Ladies of Faith PDF

Author: Barbara Ellen Houston McCain

Publisher: WestBow Press

Published: 2015-09-14

Total Pages: 373

ISBN-13: 1512705365

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Lessons from Ladies of Faith is a book that demonstrates that the ladies we read about in the Scripture were real women, living actual lives. God gave us a record of their challenges, struggles, and victories as lessons that we can apply to our lives today. From the ladies chronicled in this guide, we can learn lessons about courage, commitment, submission to God, dedication to new challenges, and so much more. As we study Eve, Sarah, Mary, Dorcas, and the other women, we will learn that the paths they walked are not so different from the ones we tread today. Through their stories, we can gain insight into the victories of faith that God desires for the modern day Christian woman. Some lessons teach us of His majesty, others of His grace, while others encourage us to explore new levels of spiritual adventure. Whether you are an earnest Christian believer or someone who is curious about the Christian life, there is much to learn about the journey of faith on this path of exploration. Lessons from Ladies of Faith chronicles thirteen different areas of a life of faith illustrated by the lives of different women in the Bible. By application to our present day lives, hopefully, we will come to understand our own life journey through those of these women.

Social Media Strategy

Social Media Strategy PDF

Author: Julie Atherton

Publisher: Kogan Page Publishers

Published: 2023-10-03

Total Pages: 297

ISBN-13: 1398610003

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Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and latest developments. Integrated marketing and PR strategies are a requirement for all businesses but with the explosion of social media and content marketing many organizations still struggle to know which channels to invest in and how to maximize their impact. Social Media Strategy gives clear guidance with a simple structured approach to executing campaigns that work. It provides a blueprint for planning, delivering and measuring social media's contribution to your business through: - Identifying and targeting audience segments - Maximizing social search - Enhanced reputation management - Managing a diversified influencer portfolio - Selecting the right channels for organic and paid social - Creating a process and structure to improve efficiencies - Using appropriate technology including AI With explanations of best-practice tools and practical downloadable templates, this new edition includes new and updated interviews and case studies from industry leaders, influencers and brands including TUI, Greggs, Lego, Ryan Air, National Geographic and others. Social Media Strategy delivers a long-term solution for maximizing social media-led business development.

Sons and Fathers

Sons and Fathers PDF

Author: John Crosby

Publisher: Routledge

Published: 2013-10-23

Total Pages: 217

ISBN-13: 1317975804

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Father-son relationships can be notoriously difficult. Often fractious, sometimes hostile, and occasionally destructive, the issue of authority is negotiated by fathers and sons in a range of styles. In this fascinating new book, John Crosby describes the filial relationships of 20 historical figures to illustrate the different ways they related to their fathers, and what this can tell us about love, authority and the wider family context. Sons and Fathers is an approach to understanding this son-father conflict based on early life experience rather than upon psycho-historian or psycho-biographical material and theorizing. Each vignette is designed to be read as a biographical account, but is bookended by a section reflecting on how each man’s relationship to his father can be understood in the context of key developmental theories, in particular those of Eric Erikson and Murray Bowen’s family system theory. The book also includes an extended introduction to both theorists for those unfamiliar with their work, as well as a discussion of the role of corporal punishment as a method of disciplining children. From Michael Jackson to Bing Crosby, Joseph Stalin to John F Kennedy, this is a uniquely accessible but insightful book that will appeal to both general readers as well as students of Developmental Psychology across the lifespan, Family Studies, Marriage and Family therapy, and related subjects. It will also appeal to professionals working in the area, including social workers, counsellors and therapists.

Customer Relationship Management for Luxury Skin Care Brands in the Selective Cosmetics Sector

Customer Relationship Management for Luxury Skin Care Brands in the Selective Cosmetics Sector PDF

Author: Tanja Walker

Publisher: diplom.de

Published: 2004-07-16

Total Pages: 79

ISBN-13: 3832481281

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Inhaltsangabe:Abstract: This thesis discusses the validity of Customer Relationship Management for luxury skin care brands in the selective cosmetics sector. Luxury skin care brands face limitations in applying CRM strategies due to their selective distribution strategy. The value of CRM is determined by analyzing communication tools, CRM opportunities and limitations. The example of Club Biotherm , a luxury skin care brand s customer loyalty program, illustrates the findings, and recommendations are made in order to successfully implement a CRM strategy. Key Words: Customer value, Customer segmentation, Customer loyalty, Communication tools, Direct Marketing, Customer loyalty programs, Channel conflict management. Zusammenfassung: In der vorliegenden Diplomarbeit wird die Gültigkeit von Customer Relationship Management für Luxusmarken der Selektiven Kosmetik untersucht. Bei der Umsetzung von CRM Strategien werden Luxuskosmetikmarken mit Grenzen konfrontiert, welche durch das selektive Vertriebssystem entstehen. Die Wertigkeit von CRM wird anhand der Kommunikationsmaßnahmen, Chancen und Grenzen analysiert. An dem Beispiel des Club Biotherm , einem Kundenbindungsinstrument einer selektiven Luxuskosmetikmarke, werden die Ergebnisse erläutert sowie Handlungsempfehlungen entwickelt, um eine CRM Strategie erfolgreich durchzuführen. Schlüsselbegriffe: Kundenwert, Kundensegmentation, Loyalität, Kommunikationsmaßnahmen, Direkt Marketing, Kundenbindungsprogramme, Vertriebsmanagement. Inhaltsverzeichnis:Table of Contents: ABSTRACTI LIST OF ABBREVIATIONSIII TABLE OF CONTENTSIV LIST OF FIGURES AND TABLESVI APPENDIXVII 1.INTRODUCTION1 1.1PROBLEM AND OBJECTIVE1 1.2STRUCTURE2 2.CORNERSTONES OF CUSTOMER RELATIONSHIP MANAGEMENT3 2.1IMPORTANT CUSTOMER RELATIONSHIP MANAGEMENT FACTORS4 2.1.1Customer Value4 2.1.2Customer Segmentation6 2.1.3Customer Loyalty9 2.2COMMUNICATION TOOLS WITHIN A CRM STRATEGY15 2.2.1Communication Channels15 2.2.2Customer Loyalty Programs18 3.CRM ANALYSIS IN THE LUXURY SKIN CARE MARKET21 3.1THE LUXURY SKIN CARE MARKET21 3.2RESEARCH QUESTION AND RESEARCH DESIGN23 3.3DATA COLLECTION AND INTERVIEW DESIGN25 3.4LIMITATIONS IN THE CHOSEN APPROACH27 3.5RESULTS OF THE CRM ANALYSIS27 4.INTERPRETATION OF THE CRM ANALYSIS IN THE LUXURY SKIN CARE MARKET31 4.1INTERPRETATION OF COMMUNICATION TOOLS31 4.1.1Case study Club Biotherm 31 4.1.2Direct Mail33 4.1.3Telemarketing34 4.1.4E-Mail Marketing35 4.1.5Online [...]