Bluffer's Guide to Journalism

Bluffer's Guide to Journalism PDF

Author: Susie Boniface

Publisher: Haynes Publishing UK

Published: 2019-03-26

Total Pages: 0

ISBN-13: 9781785215803

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It isn’t that journalism is particularly difficult – one look at Piers Morgan will prove that any fool can do it – but it nonetheless requires a level of braggadocio and bluster that would make even Donald Trump blush. It is possible to bluff one’s way through discussions on wine, or Brexit, or even the offside rule, with a little knowledge and a bit of brass neck. But anyone who attempts to pull the wool over the eyes of a journalist will be attempting The Greatest Bluff Known To Humankind, because journalists can smell a lie from 500 miles away down a patchy telephone line, while drunk and at closing time. To pull it off, you will need the native cunning of Machiavelli, the coolness of Dean Martin and the same total lack of scruples as Del Boy Trotter. You will also need this book. DO SAY "A journalist is a reporter out of a job" – Mark Twain DON’T SAY "Trust me. Have you ever known a journalist not honour an 'off-the-record' agreement, invade someone’s privacy, not protect a source, make up a quote ... ?"

Bluffer's Guide To Social Media

Bluffer's Guide To Social Media PDF

Author: Susie Boniface

Publisher: Haynes Publishing UK

Published: 2018-06-26

Total Pages: 0

ISBN-13: 9781785212291

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Instantly acquire all the knowledge you need to pass as an expert in the world of social media. Know what to say, what not to say, what to post, what not to post, and what excuses to make if you don’t know the difference between a tweet and a dweet, or even a retweet (which, any tweeple worth their salt will know is always called an RT). Never again confuse a LOL with an ROFL, a selfie with a shelfie, or Godwin’s Law with the Streisand Effect. Bask in the admiration of your fellow social media aficionados as you pronounce confidently on the chances of Facebook going the way of Friends Reunited and Bebo, and why MySpace could be the Casio keyboard of the 21st century. Above all don’t hold back when it comes to saying what you really think of trolls, pointing out that there has never yet been one who had a healthy mental attitude, a steady job and the requisite intelligence to write anything worth reading.

The Complete Idiot's Guide to Journalism

The Complete Idiot's Guide to Journalism PDF

Author: Christopher K. Passante

Publisher: Penguin

Published: 2007

Total Pages: 340

ISBN-13: 9781592576708

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Never has the world of journalism been so explosive, so global, and so competitive. Forget hourly news flashes; we live in a world of 24-hour breaking news with radio and TV stations and Internet sites updating stories by the minute and newspapers adjusting to stay fresh, in-depth, and relevant. While the number of newspapers and TV and radio stations has dropped over the last half century in the United States, instant, free-access Internet news portals have grown precipitously to not only fill any gaps in coverage but to force Big Media to change its game plans or risk losing readership. But in no way does this suggest any aspect of journalism is heading for the garbage heap-especially newspapers. Never before have Americans been so engaged in their world, and many mediums are needed to satiate that collective appetite for knowledge.

The Complete Idiot's Guide to Publishing Magazine Articles

The Complete Idiot's Guide to Publishing Magazine Articles PDF

Author: Jennifer Basye Sander

Publisher: Penguin

Published: 2000-06-14

Total Pages: 342

ISBN-13: 1101158433

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You're no idiot, of course. You have a reporter's eye, a poet's touch, and you absolutely love to write. Stories, journal entries, letters to the editor - you name it, you know you can write it. But when it comes to selling your ideas to magazines, newspapers and web sites, you feel like the less said, the better. Seeing your words and wisdom printed in black and white seems like a lot more trouble than it's worth. Don't write yourself off just yet! 'The Complete Idiot's Guide to Publishing Magazine Articles' will help you get where you belong: In Print. In this 'Complete Idiot's Guide', you get answers to all your questions. Who hires writers? What newspaper, magazine, and online editors want from freelancers and how much they might pay for it! How to write effective query and pitch letters. How the internet can help your writing career take off.

Why Business People Speak Like Idiots

Why Business People Speak Like Idiots PDF

Author: Brian Fugere

Publisher: Simon and Schuster

Published: 2005-02-22

Total Pages: 194

ISBN-13: 9780743269094

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There is a fundamental disconnection between the way business people speak and real people communicate. From advertisers, big business and CEOs - the blather is coming at us in waves. The International Language of Business is no longer English - it's gobbledygook. The authors blindly discovered the enormity of the problem in June 2003 with the launch of Bullfighter, an anti-jargon software tool. But jargon is just one symptom in a larger problem afflicting corporate communications today: the wholesale inability to connect with an audience. In the form of admirably straight-talk, we discover how to avoid the 'obscurity trap', 'the anonymity trap', the 'hard-sell trap' and most importantly, 'the tedium trap'. In this witty and practical new book readers are given all the tools they need to fight the 'spin' and learn to speak like the rest of us.

Broken News

Broken News PDF

Author: Chris Stirewalt

Publisher: Center Street

Published: 2022-08-23

Total Pages: 216

ISBN-13: 1546002812

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"One of America’s most experienced and exemplary journalists has written an unsparing analysis of the dreadful consequences -- for journalism and the nation -- of ‘how the news lost a race to the bottom with itself.’” -- George F. Will In this national bestseller, Chris Stirewalt, a former Fox News political editor, takes readers inside America’s broken newsrooms that have succumbed to the temptation of “rage revenue.” One of America’s sharpest political analysts, Stirewalt employs his trademark wit and insight to reveal how these media organizations slant coverage – and why that drives political division and rewards outrageous conduct. The New York Times wrote that Stirewalt’s book "is an often candid reflection on the state of political journalism and his time at Fox News, where such post-mortem assessments are not common..." Broken News is a fascinating, deeply researched, conversation-provoking study of how the news is made and how it must be repaired. Stirewalt goes deep inside the history of the industry to explain how today’s media divides America for profit. And he offers practical advice for how readers, listeners, and viewers can (and should) become better news consumers for the sake of the republic.

The Complete Idiot's Guide to Eating Paleo

The Complete Idiot's Guide to Eating Paleo PDF

Author: Jason Glaspey

Publisher: Penguin

Published: 2012-04-03

Total Pages: 396

ISBN-13: 1101580127

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Get everything you need to know to eat like our ancestors and go paleo! Going paleo can be confusing, but it doesn’t have to be. Whether you’re looking to lose weight or transform your health, the paleo diet, with its emphasis on eating protein-rich meats and seafood, fruits and vegetables, and nuts and seeds, while eliminating sugars, carbs, and dairy, is a revolutionary way to lose weight, reduce inflammation, and improve overall health, but most people often don’t know how to get started on it. The Complete Idiot’s Guide to Eating Paleo is the only guide any beginner will need to get started with this life-changing diet. Now you can learn how to get started on the diet, and stick with it, from the experts at paleoplan.com Here’s what you’ll find inside: • A complete breakdown of the paleo diet, including how it works, why it benefitted our ancestors (and how it can benefit us today), and how it can transform your health • Over 100 delicious paleo recipes with detailed meal plans, each with detailed nutrition information so you’ll know exactly what you’re eating and know that you’re going 100% paleo • Detailed guidance on what to eat and what not to eat, and how you can eliminate the bad foods in your diet and integrate the good foods so you can achieve your nutrition goals • Tips for sourcing ingredients, stocking your pantry for paleo, and stocking your fridge and freezer with paleo-friendly ingredients

The Complete Idiot's Guide to Twitter Marketing

The Complete Idiot's Guide to Twitter Marketing PDF

Author: Brett Petersel

Publisher: Penguin

Published: 2012-05-01

Total Pages: 337

ISBN-13: 1101584742

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Twitter has tens of millions of users and its active "tweeters" and followers look to it to answer to the question, "What's happening?" Businesses both large and small can quickly and easily send out highly targeted messages to key customers using Twitter. However, simply grasping only the mechanics of Twitter and flogging a message nobody cares about isn't enough to make a measurable difference. Worse, using Twitter the wrong way can damage a company's brand. The Complete Idiot's Guide® to Twitter Marketing blends an understanding of Twitter's powerful tools and reach with marketing savvy and the key to really engaging followers and converting them to customers. It also covers new features such as the increasing importance of search engine optimization.