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Blog, Podcast, Google, Sell

Author: Cresta Norris

Publisher: Kogan Page Publishers

Published: 2011-11-03

Total Pages: 176

ISBN-13: 0749463848

Blog, Podcast, Google, Sell is the ultimate guide to making money online. It provides the key steps in setting up an online business, whether you are using e-bay for the first time or setting up a professional website. It will help you to market your way to success using blogs, podcasts and Google AdWords, as well as all the tricks of the trade you need to compete, including how to create a simple web page, building a following, tips on podcasting, selling intangibles, lead selling and Google Analytics. Providing crucial information on how to manage success and grow your business as well as real life case studies, Blog, Podcast, Google, Sell will take you from trading on Amazon and eBay to selling your business for millions.

Blog, Podcast, Google, Sell

Author: Cresta Norris

Publisher: Kogan Page Publishers

Published: 2011-11-03

Total Pages: 176

ISBN-13: 0749463848

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Content Rules

Author: Ann Handley

Publisher: John Wiley & Sons

Published: 2012-05-08

Total Pages: 320

ISBN-13: 1118283031

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The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.

Publishing Your E-Book

Author: Daniel E. Harmon

Publisher: The Rosen Publishing Group, Inc

Published: 2013-07-15

Total Pages: 50

ISBN-13: 1448895200

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Readers consider e-book technology and services, and how to launch an e-book (choosing a platform, platform-specific formatting, etc.) and marketing their e-book to an audience. This engaging narrative presents e-book success stories of young authors, and investigates the reasons for publishing an e-book. It's a handy how-to guide that enhances writing and communication skills while helping teens in their quest to becoming published authors on the Internet.

Duct Tape Selling

Author: John Jantsch

Publisher:

Published: 2014

Total Pages: 258

ISBN-13: 1591846331

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This book teaches sales professionals how to apply the tactics of traditional marketing to their daily work. In Duct Tape Selling, salespeople will learn how to develop a marketing-based system to dramatically increase their effectiveness, stand above their competitors, and add value to their customer relationships. Jantsch flips the traditional business model--where marketers owned the message while sellers owned the relationships on its head. These days, he argues, marketers must get better at relationships and sales must perfect the message and delivery. A new paradigm gives salespeople the tools to think and act more like successful marketers. The art of selling has evolved tremendously over the last few years. Today's hectic pace demands that sales professionals rethink their strategies and practices. They must attract, teach, convert, serve, and measure while developing an individual brand that stands for trust and expertise. Now the popular author of Duct Tape Marketing teaches sales professionals how to apply the tactics of traditional marketing to their daily work. In Duct Tape Selling, salespeople will learn how to develop a marketing-based system to dramatically increase their effectiveness, stand above their competitors, and add value to their customer relationships. Jantsch flips the traditional business model-where marketers owned the message while sellers owned the relationships-on its head. These days, he argues, marketers must get better at relationships and sales must perfect the message and delivery.

How to Blog a Book Revised and Expanded Edition

Author: Nina Amir

Publisher: Penguin

Published: 2015-05-28

Total Pages: 240

ISBN-13: 1599638924

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Transform Your Blog into a Book! The world of blogging changes rapidly, but it remains one of the most efficient ways to share your work with an eager audience. In fact, you can purposefully hone your blog content into a uniquely positioned book--one that agents and publishers will want to acquire or that you can self-publish successfully. How to Blog a Book Revised and Expanded Edition is a completely updated guide to writing and publishing a saleable book based on a blog. Expert author and blogger Nina Amir guides you through the process of developing targeted blog content that increases your chances of attracting a publisher and maximizing your visibility and authority as an author. In this revised edition you'll find: • The latest information on how to set up, maintain, and optimize a blog • Steps for writing a book easily using blog posts • Advice for crafting effective, compelling blog posts • Tips on gaining visibility and promoting your work both online and off • Current tools for driving traffic to your blog • Strategies for monetizing your existing blog content as a book or other products • Profiles of bloggers who received blog-to-book deals and four new "blogged-book" success stories Whether you're a seasoned blogger or have never blogged before, How to Blog a Book Revised and Expanded Edition offers a fun, effective way to write, publish, and promote your book, one post at a time.

Tip Tops for Direct Selling

Author: Nacho Lahuerta

Publisher: Nacho Lahuerta

Published: 2020-09-04

Total Pages: 235

ISBN-13: 8409218224

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Direct selling has evolved towards a social selling concept, where personal relationships and digital tools are combined to create the perfect business opportunity. Low risk, flexibility, economic independence, profesional development and recognition, are the things that you’ll find about direct selling that make it the new way to work. In this book you will find a guide with all the elements you need to know and manage in order to be a successful entrepreneur. TIP TOPS For Direct Selling will be your user manual.

Podcasting in a Platform Age

Author: John L. Sullivan

Publisher: Bloomsbury Publishing USA

Published: 2024-01-25

Total Pages: 336

ISBN-13: 1501380680

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Podcasting in a Platform Age explores the transition underway in podcasting by considering how the influx of legacy and new media interest in the medium is injecting professional and corporate logics into what had been largely an amateur media form. Many of the most high-profile podcasts today, however, are produced by highly-skilled media professionals, some of whom are employees of media corporations. Legacy radio and new media platform giants like Google, Apple, Amazon, and Spotify are also making big (and expensive) moves in the medium by acquiring content producers and hosting platforms. This book focuses on three major aspects of this transformation: formalization, professionalization, and monetization. Through a close read of online and press discourse, analysis of podcasts themselves, participant observations at podcast trade shows and conventions, and interviews with industry professionals and individual podcasters, John Sullivan outlines how the efforts of industry players to transform podcasting into a profitable medium are beginning to challenge the very definition of podcasting itself.

The Invisible Sale

Author: Tom Martin

Publisher: Pearson Education

Published: 2013

Total Pages: 272

ISBN-13: 0789751356

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"Hate cold calling? Stop doing it! Build a supercharged, highly automated digital sales prospecting system that attracts more qualified leads, shortens sales cycles, and increases conversion rates—painlessly! In The Invisible Sale , Tom Martin reveals techniques he’s used to drive consistent double-digit growth through good times and bad, with no cold calling. Martin’s simple, repeatable process helps you laser-target all your marketing activities, sales messages, and sales calls based on what your prospects are actually telling you. Martin boils complex ideas down to simple, straightforward language...real-life case studies...easy-to-understand templates...and actionable solutions!"--Back cover.

Podcasting Bible

Author: Mitch Ratcliffe

Publisher: John Wiley & Sons

Published: 2008-02-11

Total Pages: 598

ISBN-13: 0470377593

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"This is the book that you'll want to read about podcasting--the technology that everyday people, in addition to the big-name radio networks, are using to broadcast to the world." -- Robert Scoble, Vice President Media Development, Podtech.net Create and market successful podcasts from your desktop, for your company, or in the studio Podcasting is a blazing hot new medium, but to create effective audio and video for the Internet, you need a thorough grounding in the tools and techniques that make it possible. You'll find it all--including business planning worksheets and tips--in this comprehensive guide from two industry experts. Each of the book's seven sections focuses on key elements in a logical sequence, so you can find what you need, when you need it--from an in-depth look at the basics, to high-level recording techniques, to creating a revenue-producing business. * Produce and upload your first podcast with a Quick Start tutorial * Learn how to turn your podcast into a viable business * Master the equipment--microphones, cameras, editing software, and more * Produce your audio and video podcasts to a broadcast standard * Decipher Really Simple Syndication (RSS) and other podcasting techniques * Crop, resize, color correct, or insert virtual backgrounds * Integrate your podcast into your blog or Web site