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Blockchain and Other Emerging Technologies for Digital Business Strategies

Author: Hamid Jahankhani

Publisher: Springer Nature

Published: 2022-05-03

Total Pages: 318

ISBN-13: 3030982254

This book aims to explore the aspects of strategic leadership in a digital context together with the cyber-physical relationships whilst performing business activities. Furthermore, this book looks to investigate the interactions from both the organization strategy including the cross-functional actors/stakeholders whom are operating within the organization and the various characteristics of operating in a cyber secure ecosystem. The book provides a valuable reference for IT directors, strategic leaders, cybersecurity experts, network security professionals. It is also aimed at researchers seeking to obtain a more profound knowledge of machine learning and deep learning in the context of cybersecurity. Furthermore, the book is an exceptional advanced text for Ph.D. and master’s degree programs in cybersecurity, network security and computer science. Each chapter is written by an internationally renowned expert who has extensive experience in law enforcement, industry or academia. Furthermore, this book blends advanced research findings with practice-based methods to provide the reader with advanced understanding and relevant skills.

Digital Business Strategies in Blockchain Ecosystems

Author: Umit Hacioglu

Publisher: Springer Nature

Published: 2019-11-09

Total Pages: 649

ISBN-13: 303029739X

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This book analyzes the effects of the latest technological advances in blockchain and artificial intelligence (AI) on business operations and strategies. Adopting an interdisciplinary approach, the contributions examine new developments that change the rules of traditional management. The chapters focus mainly on blockchain technologies and digital business in the "Industry 4.0" context, covering such topics as accounting, digitalization and use of AI in business operations and cybercrime. Intended for academics, blockchain experts, students and practitioners, the book helps business strategists design a path for future opportunities.

The Real Business of Blockchain

Author: David Furlonger

Publisher: Harvard Business Press

Published: 2019-10-15

Total Pages: 309

ISBN-13: 163369805X

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Blockchain is transforming business. What's your strategy? Leaders of forward-thinking organizations are exploring how blockchain can transform the way they create and seek value. Whether it's used to streamline multiparty processes, create and trade new assets, or leverage artificial intelligence and the internet of things, blockchain enables entirely new business opportunities. This is just the start. As blockchain becomes more widely adopted, it has the potential to radically change the way companies and societies operate, as transformative a paradigm shift as the launch of the internet. The Real Business of Blockchain is one of the first books on this transformative technology written for business leaders. Authors David Furlonger and Christophe Uzureau--both of Gartner, the world-renowned research and advisory company--will help you: Assess how blockchain will impact your business Explore the value proposition that blockchain offers Make smart near- and midterm investments Position your organization in a new competitive landscape Timely, visionary, and accessible, The Real Business of Blockchain cuts through the hype and helps you unlock the vast capabilities of this powerful and potentially world-changing technology.

Blockchain in Digital Marketing

Author: Maria Johnsen

Publisher: Maria Johnsen

Published: 2020-05-12

Total Pages: 240

ISBN-13:

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Blockchain technology has emerged as a transformative force in various industries, including digital marketing. This book provides a comprehensive overview of blockchain's potential impact on the digital marketing landscape, exploring its historical context, core concepts, security issues, and numerous applications. The book begins with an introduction that highlights the significance of blockchain in digital marketing. It sets the stage for a deep dive into the subject, emphasizing the potential of blockchain to revolutionize the industry and reshape the way marketers operate. A historical overview offers insight into the origins and development of blockchain technology. Starting with the creation of Bitcoin, the chapter explores key milestones that have influenced the adoption of blockchain across industries, including digital marketing. Understanding the historical context helps readers appreciate the evolution and impact of blockchain technology. The subsequent chapters delve into the core concepts of blockchain. Readers are introduced to the fundamental principles that underpin this technology, such as decentralization, immutability, and consensus mechanisms. By explaining how blockchain operates, the book equips marketers with the knowledge necessary to grasp its potential benefits and implications in the digital marketing realm. Types of blockchains are explored, including public, private, and consortium blockchains. Each type has its unique characteristics, use cases, and relevance to digital marketing. By examining these different types, marketers can gain a comprehensive understanding of the blockchain landscape and determine which blockchain solution suits their specific needs. The book addresses security issues associated with blockchain technology. While blockchain is renowned for its robust security features, it is not without vulnerabilities. This chapter explores potential security risks, such as hacking and 51% attacks, and offers insights into how marketers can mitigate these risks when utilizing blockchain in their digital marketing strategies. The integration of blockchain with cryptocurrencies is another area explored in the book. It examines how cryptocurrencies and blockchain are interconnected, highlighting the impact of cryptocurrencies on the digital marketing ecosystem. The chapter provides valuable insights into the evolving relationship between blockchain and cryptocurrencies, offering marketers new perspectives on leveraging this synergy. The application of blockchain in various sectors of digital marketing is explored extensively throughout the book. Industries such as video games, social media, content writing, eCommerce, and advertising are examined in detail, showcasing how blockchain technology can revolutionize these domains. From enhancing trust and security to streamlining transactions and enabling decentralized marketplaces, blockchain presents countless opportunities for digital marketers. The book also examines the integration of artificial intelligence (AI) and blockchain technology. It explores the impact of this combination on search engine optimization (SEO), chatbots, web security, data science, text mining, and search engines. The fusion of AI and blockchain has the potential to reshape these areas, offering marketers new ways to harness the power of data and automation. Throughout the book, the future implications of blockchain in digital marketing are discussed. The potential for blockchain-powered marketplaces, reputation management systems, and management tools is explored, providing readers with a glimpse into what lies ahead. The book encourages marketers to embrace blockchain as a disruptive force that will shape the future of the industry. "Blockchain in Digital Marketing: A New Paradigm of Trust" offers a comprehensive exploration of blockchain's potential impact on the digital marketing landscape. By providing historical context, explaining core concepts, addressing security issues, and examining various applications, the book equips marketers with the knowledge and insights necessary to leverage blockchain technology effectively. With its potential to revolutionize trust, transparency, and transactional efficiency, blockchain holds immense promise for digital marketers seeking innovative solutions in an evolving digital landscape.Enjoy reading

Signals, Machines and Automation

Author: Asha Rani

Publisher: Springer Nature

Published: 2023-05-22

Total Pages: 655

ISBN-13: 9819909694

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This book constitutes selected peer-reviewed proceedings of the 2nd International Conference on Signals, machines, and Automation (SIGMA 2022). This book includes papers on technologies related to electric power, manufacturing processes & automation, biomedical & healthcare, communication & networking, image processing, and computation intelligence. The book will serve as a valuable reference resource for beginners as well as advanced researchers in the areas of engineering & technology.

Technology and Talent Strategies for Sustainable Smart Cities

Author: Sumesh Singh Dadwal

Publisher: Emerald Group Publishing

Published: 2023-10-25

Total Pages: 401

ISBN-13: 183753022X

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Acknowledging the smart cities phenomenon not as a future goal but as an active part of our present, this book critically examines the strategies, business models, practices, tools, and actions needed to ensure that smart cities deliver the solutions they promise.

Blockchain for Business

Author: Yannis Kalfoglou

Publisher: Routledge

Published: 2021-07-19

Total Pages: 136

ISBN-13: 1000404129

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This book sets out to explain blockchain for the non-technical expert, to decipher the dense technicalities that dominate the field and to present the opportunities for busy professionals using practical applications and case studies. Presented in a clear and structured way and with documented real-world cases, the book is a practical reference guide that can be used across different industries. It offers both a constructive and critical review of the pain points blockchain is facing today, illustrates the pitfalls as well as the opportunities for business and describes the steps towards overcoming them. It also aims to provide a unique view of both the intersection and synergy of blockchain with other emerging technologies and the wider digital ecosystem, as we see increasingly that blockchain alone won’t be able to deliver business solutions. Most important, the book identifies trends and a path for the future of blockchain and its impact on society as a whole. The book is written for business audiences across all sectors. It is not a technical guide to blockchain, but it enables businesspeople to be better informed and prepared to plan ahead and develop strategies using blockchain.

Radically Human

Author: Paul Daugherty

Publisher: Harvard Business Press

Published: 2022-04-26

Total Pages: 152

ISBN-13: 1647821096

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Technology advances are making tech more . . . human. This changes everything you thought you knew about innovation and strategy. In their groundbreaking book, Human + Machine, Accenture technology leaders Paul R. Daugherty and H. James Wilson showed how leading organizations use the power of human-machine collaboration to transform their processes and their bottom lines. Now, as new AI powered technologies like the metaverse, natural language processing, and digital twins begin to rapidly impact both life and work, those companies and other pioneers across industries are tipping the balance even more strikingly toward the human side with technology-led strategy that is reshaping the very nature of innovation. In Radically Human, Daugherty and Wilson show this profound shift, fast-forwarded by the pandemic, toward more human—and more humane—technology. Artificial intelligence is becoming less artificial and more intelligent. Instead of data-hungry approaches to AI, innovators are pursuing data-efficient approaches that enable machines to learn as humans do. Instead of replacing workers with machines, they're unleashing human expertise to create human-centered AI. In place of lumbering legacy IT systems, they're building cloud-first IT architectures able to continuously adapt to a world of billions of connected devices. And they're pursuing strategies that will take their place alongside classic, winning business formulas like disruptive innovation. These against-the-grain approaches to the basic building blocks of business—Intelligence, Data, Expertise, Architecture, and Strategy (IDEAS)—are transforming competition. Industrial giants and startups alike are drawing on this radically human IDEAS framework to create new business models, optimize post-pandemic approaches to work and talent, rebuild trust with their stakeholders, and show the way toward a sustainable future. With compelling insights and fresh examples from a variety of industries, Radically Human will forever change the way you think about, practice, and win with innovation.

The Organisation of Tomorrow

Author: Mark Van Rijmenam

Publisher: Routledge

Published: 2019-07-19

Total Pages: 169

ISBN-13: 1000007677

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The Organisation of Tomorrow presents a new model of doing business and explains how big data analytics, blockchain and artificial intelligence force us to rethink existing business models and develop organisations that will be ready for human-machine interactions. It also asks us to consider the impacts of these emerging information technologies on people and society. Big data analytics empowers consumers and employees. This can result in an open strategy and a better understanding of the changing environment. Blockchain enables peer-to-peer collaboration and trustless interactions governed by cryptography and smart contracts. Meanwhile, artificial intelligence allows for new and different levels of intensity and involvement among human and artificial actors. With that, new modes of organising are emerging: where technology facilitates collaboration between stakeholders; and where human-to-human interactions are increasingly replaced with human-to-machine and even machine-to-machine interactions. This book offers dozens of examples of industry leaders such as Walmart, Telstra, Alibaba, Microsoft and T-Mobile, before presenting the D2 + A2 model – a new model to help organisations datafy their business, distribute their data, analyse it for insights and automate processes and customer touchpoints to be ready for the data-driven and exponentially-changing society that is upon us This book offers governments, professional services, manufacturing, finance, retail and other industries a clear approach for how to develop products and services that are ready for the twenty-first century. It is a must-read for every organisation that wants to remain competitive in our fast-changing world.

Blockchain and Beyond Emerging Technologies That Will Shape Our Future

Author: Sunil Kumar Saini

Publisher: Sunil Kumar Saini

Published: 2023-05-01

Total Pages: 37

ISBN-13:

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Blockchain and Beyond: Emerging Technologies That Will Shape Our Future is a book that explores the exciting world of emerging technologies and their potential to transform the way we live, work, and interact with the world around us. The book starts by introducing blockchain technology, which is one of the most promising and disruptive technologies of our time. It explains how blockchain works, its applications, and the benefits it can provide to different industries, such as finance, supply chain, and healthcare. The book then moves on to discuss other emerging technologies, such as artificial intelligence, the Internet of Things, 3D printing, and renewable energy. Each technology is explained in detail, including its potential applications and its impact on different aspects of our lives, from business to society as a whole. Throughout the book, the authors highlight the opportunities and challenges associated with these emerging technologies. They discuss the ethical, social, and environmental implications of these technologies, and how we can ensure that they are developed and deployed in a responsible and sustainable manner. The book also features 15 chapters, each dedicated to a specific topic related to these emerging technologies. The chapters provide detailed information, real-world examples, and practical advice on how to harness the power of these technologies and navigate their challenges. Overall, Blockchain and Beyond is a must-read for anyone interested in the exciting world of emerging technologies and their potential to shape our future. It provides a comprehensive and insightful overview of these technologies, their applications, and their impact on different aspects of our lives.